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  • Joined:08-Nov-07
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The Hawthorne Videoactive Report provides daily news, views and insights into the world of interactive video-based advertising. The Report covers television, the web, mobile, gaming and out-of-home initiatives. The Videoactive Report is produced by the Hawthorne Direct advertising agency with offices in Fairfield, IA and Los Angeles. Hawthorne Direct specializes in di ...rect response advertising: Long Form TV, Short Form TV, Digital, Mail and Print. See www.hawthornedirect.com.

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Apple TV the Sequel, Groupon...

Added 08-Sep-10
Rated 0.00 | 5 Views | 0 Comments
New Apple TV: $99, Netflix streaming, 99-cent TV rentals, Consumer-Influenced Labels Are New Trend, Report: Video Usage Surges, Thanks Partly To...
Submitted by: Hawthorne Direct
Apple TV the Sequel, G... 03:31

Rollover and Click Till You...

Added 01-Sep-10
Rated 0.00 | 17 Views | 0 Comments
ConciseClick Powers Interactive Video Commerce for Nine West, Sony working on 3-D TVs that don't need glasses, Apple Said to Prepare 99-Cent TV Shows...
Submitted by: Hawthorne Direct
Rollover and Click Til... 03:03

Buick Leaves Grandpa Behind,...

Added 25-Aug-10
Rated 0.00 | 8 Views | 0 Comments
Fastest Growing Car Brand in America? Buick, Organic Blueberries to Snoop Dogg: Branded Virtual Goods Are Booming, AR Continues to Make Inroads in...
Submitted by: Hawthorne Direct
Buick Leaves Grandpa B... 03:05

CBS Offers Social TV, Cell...

Added 18-Aug-10
Rated 0.00 | 4 Views | 0 Comments
CBS Interactive’s TV.com enters social-TV race with Relay, Digital Coupons Beamed to Shoppers' Cells in the Mall, The Conversation: 'Guy Walks Across...
Submitted by: Hawthorne Direct
CBS Offers Social TV,... 02:42

A Mirror of Interactivity,...

Added 11-Aug-10
Rated 0.00 | 53 Views | 0 Comments
Interactive Mirror Developed by Guerilla Marketing Company, Release Notes: Playlist Bar, music listings, annotations upgrades..., Apple Smart Bike...
Submitted by: Hawthorne Direct
A Mirror of Interactiv... 02:55

Shave Gel Gets Irritatingly...

Added 04-Aug-10
Rated 0.00 | 5 Views | 0 Comments
An Insurgent Campaign for a Shaving Gel, ERSP: Yes, Weight Loss Claims on Twitter Can Count as Ads, Jeep Rolls With CPE Pricing Method For Video Ads,...
Submitted by: Hawthorne Direct
Shave Gel Gets Irritat... 03:15

Dentyne Raps for Attention,...

Added 28-Jul-10
Rated 0.00 | 2 Views | 0 Comments
Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario, Gas Station TV Hits Record 27 Million Monthly Nielsen-Verified Fueling...
Submitted by: Hawthorne Direct
Dentyne Raps for Atten... 03:03

Old Spice Spices Things Up, CK...

Added 21-Jul-10
Rated 0.00 | 19 Views | 0 Comments
Hulu Gets Twice As Many Ad Views As YouTube, Behind the Scenes of the Old Spice Guy Campaign, Virgin Plans New Magazine as IPad App if Advertisers...
Submitted by: Hawthorne Direct
Old Spice Spices Thing... 02:30

YouTube Says Leanback, IPhone...

Added 14-Jul-10
Rated 0.00 | 15 Views | 0 Comments
"Touching Stories" App Offers Four Interactive Short Films, Designed Specifically for the iPad, Slouching Towards Engagement: YouTube's 'Leanback'...
Submitted by: Hawthorne Direct
YouTube Says Leanback,... 02:50

An App That Picks Up the Tab,...

Added 07-Jul-10
Rated 0.00 | 14 Views | 0 Comments
Bartab App Shoves Aside Virtual Goods Model, Ion Television Launches Facebook-Enabled Interactive Microsite for "Without a Trace,” TV's Killer Apps: N...
Submitted by: Hawthorne Direct
An App That Picks Up t... 02:53

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