Six Degrees is a sensory branding agency. We help clients launch new brands and revitalize existing ones by actively and strategically managing brand perceptions. How we do it
1. We use projective techniques borrowed from psychology to get deeper and richer insights into customer attitudes, needs and beliefs.
2. Then, we identify the right brand perceptions as ... well as the sensory and verbal triggers that will evoke those perceptions in the target customers.
3. Finally, we bring the brand to life through people, communications and physical design.