TOP NameStormer's Videos 9 videos
The Double Churn name was a Namestormer's naming project for Breyer's. Some of our clients love names that pop off of packaging, signage, advertisements, etc. These names tend to draw the eye and standout among the competitive clutter.
  • 4 Jul 2009
  • 99
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James was so excited about the Doritos Pizza Cravers flavor and name that he wrote a song about it for his American Idol audition. Wow!
  • 17 Jun 2009
  • 938
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An interview with one of the founders of HealthYes about their mobile health screening model and what sets them apart from the competitive set.
  • 5 May 2009
  • 178
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Describes how a new start-up selected a naming consultant and the related experience in developing their new company name.
  • 5 May 2009
  • 86
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Whether we do the name testing for you or you do it yourself, we think it is important to get an external, customer reaction to your favorite names before you make the final selection. This video highlights the steps we go through in our our name testing research process. Note that we test for your names’ memorability and compare how well your names score against national norms we have established over the years
  • 7 Apr 2009
  • 74
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Our company and product naming process is fast, easy, fun and relatively inexpensive. We can create a new brand name for you in under a week if necessary, while involving you as little or much in the process as you desire.
  • 19 Mar 2009
  • 60
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While there are a number of introductory free naming guides and naming checklists available on the Internet today, few naming consultants have chosen to reveal the keys to a successful naming process. In this video, Mike describes five secrets for developing a company, product or service name. These somewhat more advanced naming tips have helped NameStormers develop successful brand names for numerous clients over the years.
  • 12 Mar 2009
  • 102
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Christy recounts how she created a product name for a new grape tomato. The concept mapping, stream-of-consciousness name development process she describes also works well for company naming, service naming and nonprofit naming too.
  • 5 Mar 2009
  • 78
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NameStormers has been making names since 1985, longer that almost any other naming consulting firm still in naming business today. This video reviews some of the reasons clients choose NameStormers over other naming consulting firms or naming agencies. It also recaps how NameStormers can make the difference in your next brand naming or company naming project.
  • 5 Mar 2009
  • 85
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