NameStormer's Channel

NameStormer's Channel


  • 5
    How to Test Your New Name 03:35

    How to Test Your New Name

    by NameStormer (4/6/09) 13 views

    Whether we do the name testing for you or you do it yourself, we think it is important to get an external, customer reaction to your favorite names before you make the final selection. This video highlights the steps we go through in our our name testing research process. Note that we test for your names’ memorability and compare how well your names score against national norms we have established over the years

  • 7
    Advanced Naming Tips & Naming Guidelines 04:58

    Advanced Naming Tips & Naming Guidelines

    by NameStormer (3/11/09) 46 views

    While there are a number of introductory free naming guides and naming checklists available on the Internet today, few naming consultants have chosen to reveal the keys to a successful naming process. In this video, Mike describes five secrets for developing a company, product or service name. These somewhat more advanced naming tips have helped NameStormers develop successful brand names for numerous clients over the years.

  • 8
    Product Naming: A New Tomato Name 02:38

    Product Naming: A New Tomato Name

    by NameStormer (3/4/09) 34 views

    Christy recounts how she created a product name for a new grape tomato. The concept mapping, stream-of-consciousness name development process she describes also works well for company naming, service naming and nonprofit naming too.

  • 9
    Company & Product Naming: NameStormers’ Edge 03:34

    Company & Product Naming: NameStormers’ Edge

    by NameStormer (3/4/09) 26 views

    NameStormers has been making names since 1985, longer that almost any other naming consulting firm still in naming business today. This video reviews some of the reasons clients choose NameStormers over other naming consulting firms or naming agencies. It also recaps how NameStormers can make the difference in your next brand naming or company naming project.