Promance International, the romantic fiction division of MediaPro Pictures, is specialized in producing television programs, series (drama and comedy romance) and television feature films for both Romanian and Central European markets.

Even though its present identity was established in 2008, Promance International has been part of MediaPro Pictures since 2004, growing to be the key producer of television feature films and series for female audiences in Central and Eastern Europe. In Romania, the main target consists of active women aged between 18 and 49 years.

The Romanian telenovela brand was developed in time thanks to AcasaTV, a TV channel focused on broadcasting Latin-American productions. Ruxandra Ion, the manager of AcasaTV at the time, was the sole manager of a TV channel to ever produce a Romanian telenovela â