Steve Spangler shoots potatoes, makes toilet paper fly and turns ordinary two-liter bottles of soda into giant geysers... all in the name of science. His now famous Mentos and Diet Coke experiment turned into one of the most viral marketing campaigns in recent history. Steve is the founder and CEO of SteveSpanglerScience.com, a Denver-based catalog and on-line busine ...ss specializing in the sales and development of science education teaching tools and specialty toys. His mass-market division called Be Amazing! Toys manufacturers educational toys and kits for retailers such as Toys R' Us, the Discovery Channel Store and Target.