Should the Marketing Dept or PR/Comm automatically get Social Media duties? Not necessarily.
The business logic for the reason why your business needs to produce video for use in social media.
Social / Digital Media Provides More Than Marketing. It provides opportunities for crowd-sourcing, product development research, and political capital gains.
Here's an example of how the web and search in particular is going to be affected by social media portals.
Gary finally catches up with me on the idea of brands becoming content providers to build their own audiences and reduce their conventional advertising. Wait until he realizes the new content producers will be more than just brands who typically advertise in mass media... opening new media and content opportunities to B2B, and non-traditional B2C companies...
Why should business care about Video Podcasting? It's the best bang for the marketing buck... by FAR!
Our take on the Superbowl Ads, some kudos, and some missed opportunities.
Consumers want more personalized marketing. There's a reason for that based in sale psychology. Do you know it?
Latest demographic reports from Deloitte.
NARAS eliminates Polka Album of the Year Grammy Award