Understanding the online customer is the key to your success, you have to understand why your customers do – or do not do – certain things in order to better align your business to serve them. One of the prime concerns for many online retailers, is shopping cart abandonment and this is something we can all benefit from understanding better. So… Why do customers abandon shopping carts? Why don’t they? How can we analyze our own shopping cart system?
Meta tags are misunderstood by many people getting started with HTML code and designing websites in general. To start with, there is a lot of bad information floating around from the earlier days of the web, when it was common practice to stuff the meta tags of a page full of keywords to try and bolster search engine rankings. Now, there are still times and places for meta tags, you just have to learn how to use them efficiently. This video seeks to clarify their usage and placement for you.
Whether you are jaded with Google Adsense and the way they restrict your options or just wanting to explore other alternatives to Adsense, Site-Reference takes a brief look at some options in this video. Hopefully, our little exploration gives you some insight into moving out of the Google bubble for website monetization.
Google Analytics is an important tool for everyone who has a website. Ultimately, you need a way to measure the success of your site. One way is to measure how much money you are making from the site, but for some the website is not all about the money coming in. There are other measures of success, especially if the site is building towards monetization.
There are a number of security threats we all could fall prey to if we don't remain vigilant at all times. We all know about malware and viruses and making sure we have reasonable protection installed on our systems to prevent download tragedies. However having these programs installed does not mean we should let our guard down as we navigate the internet. This video discusses all the common ways to identify attempts to trick you into compromising yourself or your system.
More and more frequently, people are using the internet on their computers and smartphones to find the business they need. Google Places is one resource for local business listings with a physical presence. This video helps you start off by claiming your local listing using Google Places.
If you have a 404 error on your website, you have a problem. Imaging what it\'s like trying to find that piece of information, and you click on a link that is supposed to give you that information and you see a message saying that the page is not found instead. You don\'t want that happening to your customers.
If you use Facebook as a self-promotional tool for yourself or a social media marketing tool for your business, then you absolutely should think about taking advantage of a custom Facebook URL.
The latest Google innovation is the release of Google Instant search results. I have heard reactions such as "it's the death of SEO" to "we will have to SEO for letters and syllables now". Come on people. Is it really going to have that much of an impact?
Everyone talks about the value of social media in establishing communities and having conversations. The reality seems to be that there is a lot of shouting, but little intent to listen.