Sunsilk introduces seven pioneering global hair experts and the world's first co-created product range for all specific hair types.

One brand; seven experts. A long-term relationship; one common goal: to bring amazingly beautiful expert-touched hair to millions of girls everywhere.

Sunsilk, one of the world’s biggest hair care brands which has pioneered produ ...cts for specific hair types for over half a century, has for the first time in hair care history formed a long-term relationship with seven hair industry pioneers, the world’s leading hair experts, to co-create specialised formulations for all hair types.

Hailing from fashion hubs of the world – New York, London, Paris, Tokyo and Los Angeles – the hand-picked hair experts were selected for their specialist, world-class insight and pioneering
technologies as the result of an extensive search that lasted almost a year.

The experts have a combined 50 years’ experience working in the hair industry and have honed their skills styling and colouring A-List celebrities’ hair, repairing the damaged tresses of catwalk models and running elite salons and clinics. They will work closely with Sunsilk’s technical teams to co-create world-class formulations for specific hair types and will also star in the
advertising campaign.