In the early days of the timeshare industry, the exchange process restricted owners to solely using their home resort's affiliated exchange company. Seeing the need to help owners of high quality resort properties expand their level of benefits and options, Mel Grant founded The San Francisco Exchange Company – SFX Preferred Resorts in 1992.

By opening up the mar ...ket place, SFX gives consumer's the ability to request quality resorts listed in multiple exchange networks, rather than being restricted to just one exchange company that is affiliated with the resort. Grant's vision to bring timeshare owners the freedom of choice and more options is expanding daily. Today, with over 100,000 members, SFX is one of the most sought after specialty vacation exchange companies in the world with a network of highly rated, brand name resorts in the USA, Mexico, the Caribbean, Canada, and Europe.

Key to the success of SFX is the quality level of customer service and support that it offers its members. The knowledgeable and experienced Exchange Coordinators at SFX assist in making member exchanges as effortless as possible so they can enjoy a multitude of superior quality vacation experiences.