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BRITISH women are considered the biggest beach prudes as they are voted the least likely in Europe to strip down to their swimwear when the sun comes out, according to 66% of their European neighbours. The poll of European summer style, carried out by online retailer isme.com, revealed that British women feel least confident on the beach, and spend days worrying about their choice of bikini before they even dare to bare. To prove that you can still feel fabulous on the beach, no matter what your age, shape or size – isme took to the beach with a group of mature women and TV styist Brix Smith-Start to embrace their summer style.
  • 16 Aug 2011
  • 507
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