For brands still in the early stages of optimizing social video marketing, “Content is King”. Here’s some advice that applies to all companies, across all industries, looking to create compelling videos.
Keeping the content of your video simple goes a long way in explaining even the most complex of topics.
www.mediamobz.com Does it include video whether customer testimonials, woman-on-street interviews, executive profiles, company profiles to accompany press releases, infographics, data visualization?
Matching the language you speak to the audience you’re addressing is important.
Keep it short -- under 2 minutes, to be precise. People love video, but your customer's attention span is dreadfully short. Wistia found that the completion rate for 30 second video is close to 90 percent, but it drops to barely more than 50 percent if the video is 2 minutes. Of course, completion rate might not be critical, as long as customers get the important bits of your message and are happy with your video. But if the call to action is in the last 10 seconds and no one ever watches that far, you have a problem...
In this week's episode of the Producer's Corner, Jason Burns of Urban Reel provides tips on communication.
Every week we bring you MEDIAmobz's own video series featuring best practices for video marketing. We'll take you from pre-production to post-production covering everything from getting started with video to distribution and optimization. We will also include a bi-weekly tip from our "Producers Corner"--some advice or instruction that video producers can put into action right away to help improve their content. The first weekly video marketing tip is about defining your video objective.
Every other week we bring you our "Producers Corner" video series – some advice or how-tos that video producers can put into action right away to help improve their content. To kick it off, here's the first tip from David Goodin, Head of Production at Urban Reel about Preparation. — in San Francisco, CA.
www.mediamobz.com Capturing the story of Dave Toole's first time at Burning Man 2012. Edited By: Hubert Lamela
http://www.globalpartnershipforoceans.org The Global Partnership for Oceans, officially launched at the Rio+20 Conference in June 2012, is a partnership of over 100 governments, international agencies, civil society groups, and private sector companies. It mobilizes knowledge and financial resources to address the threats to the health of the world's oceans. At Rio, UN Secretary General Ban ki-Moon joined an event at which ministers and other leaders put their weight behind the new Partnership. www.mediamobz.com