At MindSign Neuromarketing we use the only free-standing independent functional MRI facility and our own brain activation methodology to show what consumers are thinking while using a new product, and seeing an ad. Our database of consumer brain responses allows us to see how one product compares to similar products over different demographics. Functional MRI technolo ...gy provides far greater detail and accuracy than traditional focus groups or polygraph-based technology companies. And we can deliver these results in hours, for cheaper, and with absolute confidentiality. Our mission is to give our clients the giant leap forward into the future of consumer market research, years ahead of the competition.