Feedback is feedback, right? Nope. There are three levels of feedback. And the quicker you understand those levels, the quicker you can improve your business and attract more customers.
What do we mean when we say we'd like some feedback? What we often mean is we'd like a nice pat on the back. But feedback is screeeeeeeeeeeeeechy. And it's important to understand the power of feedback. Despite the screech.
If you do a course, or learn a concept. e.g. The Hedgehog Concept, it's impossible to quote without "copying" the other person's ideas. You don't need to feel like a cheat. There are ways of ethically "copying" a system—or taking parts for your own.
When you run into a concept like The Brain Audit, you can see the value of having an idea that you can call your own. But how do you do it? How do you "legally copy" a concept and make it your own?
Brendon Pongia (TVNZ) interviews Sean D'Souza about the Brain Audit. This was on the Good Morning Show in Wellington.
Sean D'Souza speaks to Wendy Petrie on TVNZ Breakfast about The Brain Audit. And why customers buy and why they don't.
The best headline in the world is useless if you can't see it, right? So how do we sabotage our headlines? We use graphics; we use images; we use colours. And our headlines get lost. So how do you un-clutter your headlines?
Most of us are all focused on the headline when writing. This can make your subheadline very lazy. Subheadlines are often as strong, or even stronger than headlines to pull in customers. So how do you use subheads effectively in your marketing strategies?
Headline writing is not some magic trick. It's easy to write headlines if you don't make the common mistakes most people make. If you want your small business to succeed in it's marketing strategy, then be sure to check out this video on headlines
This video is almost an identical version of Part 1. The difference is really in the delivery of the audio. Notice that the delivery speed makes a big difference to your understanding of the topic. And it feels less rushed. So watch both videos.
Most of us never consider how graphics stop readers. In a matter of seconds, a graphic can stop a reader from skimming. A graphic gives specific information both visually and in captions. And slows down the skimming. It also creates anticipation.
The Brain Audit shows you how your customer's brain works. But what if you have the earlier version of the Brain Audit. How does the Brain Audit Version 3.2 stack up against previous versions? Find out for yourself by watching this Brain Audit video
Most of us hate competition. You're making a mistake. Competition is very, very good for you. In fact the lack of competition tells you that something is going very wrong. Why is competition so critical? Find out.
Most of us never get much done. This is because we don't understand the concept of the 70% principle. With the 70% in place you'll get almost any project off the ground. Find out for yourself.
In the Brain Audit, we talk extensively why problems are more important than solutions. Why is this important? And does your brain actually work with problems? Or solutions? Find out :)
How do you get a message across? One thought. That's how. And what does one thought mean? Find out for yourself how the lack of one thought can be costing you customers and profits.
How do you create samples that are amazingly effective? Aha, there's a way, and you have to go back almost 100 hundred years to find out what Claude Hopkins has to say—and how his sage advice on marketing and sampling applies even today.