RE3.org is a new campaign in NC to raise awareness about waste reduction and recycling. The RE3.org campaign kicked off in 2005 for high schoolers, college students and twenty-somethings.

With funding from the EPA and other sponsors, the N.C. Division of Pollution Prevention and Environmental Assistance conducted research and worked with collegiate recycling coord ...inators throughout the state to identify barriers the twenty-something demographic faced regarding recycling.

RE3.org current plans call for combining advertising methods from previous years such as cable advertising, soda can panels and interactive booths with some new media approaches, including:
· Streaming of recycling messages on radio stations throughout the state,
· Ad placement through athletic programs,
· Strategic use of newspaper advertising in selected communities, and
· Word of mouth marketing over the Internet.
The campaign has a presence on YouTube, MySpace and Facebook.