"Trina Robinson of NBC 6 interviewed Zach Hoffman, Founder and CEO of Internet Marketing Agency SEO.cc (Search Engine Operator, Inc.) for a segment on ""South Florida Today"" about protecting your reputation and privacy online. Zach provides some interesting insight as to the Online Image Enhancement service provided by SEO.cc that helps individuals and corporations manage the reputation being portrayed on the pages of search engines like Google, Yahoo and MSN/Bing. Trina really asks some great questions managing one's reputation with Online Image Enhancement and Zach's before and after examples of what search results for a celebrity who has been accused of a D.U.I. might look like before and after they have been managed through SEO.cc's Online Image Enhancement service make the concept clear and easy to understand. About Online Image Enhancement by SEO.cc: The documents which reside on the top of the search engines' results are considered to be the most relevant through the search engines' mathematical algorithms and these algorithms consider many variables in their equations. The variables include, but are not limited to, document's content matching the search query at hand, the document's age (could be positive or negative dependant on the type of document) and most importantly, the documents referrals from other websites (links). The only effective strategy for removing items from the top of the search engine results is to develop replacement content (assets) and satisfy the search engines requirements with more positive variables than the slanderous content at hand. In turn, the original derogatory documents are pushed further down the list and fall back to subsequent pages in the results. SEO.cc even has the ability to remove Rip-Off Reports from Google for clients that were wrongly accused, which is often done by their rivaling competitors. For more information please visit http://www.seo.cc/services/online-image-enhancement. Check out our Blog for even more great information: http://www.seo.cc/blog Follow us on Twitter! http://twitter.com/seocc Questions? Contact us: http://www.seo.cc/contact-us"
"http://www.onlineimageenhancement.com - Zach Hoffman, CEO of SEO.cc, discusses the importance of online image enhancement on the CBS 12 morning show in West Palm Beach, FL. Negative press can put companies out of business and take celebrities from the A-List to the Black List overnight. SEO.cc is a leading internet marketing company that specializes in helping companies and individuals protect their reputations with Online Image Enhancement Services. Our Website: http://www.SEO.cc Check out our Blog for even more great information: http://www.seo.cc/blog Follow us on Twitter! http://twitter.com/seocc Questions? Contact us: http://www.seo.cc/contact-us Blog: http://www.seo.cc/blog"
"SEO.cc a leader and innovator in Internet Marketing specializes in various facets of internet marketing to create top internet results for our SEO clients. Our specialty areas in internet marketing include: Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, Website Development consulting and creation, along with assisting clients with various Social Marketing needs. Our goal is to deliver increased marketing returns by reaching highly targeted audiences Check out our Blog for even more great information: http://www.seo.cc/blog Follow us on Twitter! http://twitter.com/seocc Questions? Contact us: http://www.seo.cc/contact-us"
"The Google World is full of surprises. Who knows what they'll roll out next... We used their cool Search Stories tool on YouTube (http://www.youtube.com/searchstories) to showcase a few #1 rankings that we've established for some of our clients. Come with us if you want to RANK! http://www.SEO.cc Twitter: http://twitter.com/seocc Blog: http://www.seo.cc/blog"
Now for organic search engine optimization, we are going to cover Meta Tag Authoring. For Meta Tag Authoring, you’re going to have 3 major sections – your title, your keyword, and your description. Now, you are going to want to spend time writing each and you will want to keep them very concise and focused on the theme of the actual page itself. Now when we’re looking at the title, I am going to back to the Search Engine Optimization example so, for title, I am going to use the keyword “Search Engine Optimization.” Everybody has their own style of SEO, but I prefer to use 3 to 5 keywords per page assignment. So, when I’m going to assign words that have to do search engine optimization, I am going to use the keyword SEO, all lower case, and I am actually going to use SEO with spaces in between in it just in case somebody types a period (.) or spaces, and I am going to assign the keyword search engine optimization. Now I’m writing my keywords, I’m keeping everything lower case because a lot of people most commonly type in words on the search engine in lower case and the search engine actually reflects how somebody is searching to the words it’s actually going to match-up with, in a keyword base. So, you wanna make sure keep your characters in all lower case. You want there to be a logical pattern between your title, your keywords, and your description. So, you are going to actually assign a description which is going to be the description that the search engine is going to list below your website, most likely, unless it actually pulls content from your page, right below the listing of the website itself. So you’ll want to write something that has keywords in it and say, “Search Engine Optimization, commonly known as SEO, allows you to list on the search engines”. Now what we did here with the description is we hit upon a few specific keywords, so that we’re not placing too many keywords in the Meta tags, but you can see the actual logical pattern going from your title into your keywords and then from keywords into description. As you can see, the word SEO appearing in your keyword assignment reflects down to SEO in your description. Then you have the keyword, Search Engine Optimization here in your description, linking to the keyword with-in your Meta tag. You can see there is an actual logical pattern going from your title, your keywords, and then into your description. If you want to actually assign numbers to it or letters to help you organize it, you can say (1) is SEO (2) search engine optimization. Play with it however you like. Like I said, everybody has their own SEO techniques.
Now for organic search engine optimization, we are going to discuss “Onsite Content Changes.” Now, when we are looking at a webpage in particular we are going to back to www.seo.cc and we are going to use, as an example, the search engine optimization page. Search – I’m going to write out my keywords that I want the search engine to detect and hyphen them out - optimization.html. Now, on the page itself for the content assignment, you’re going to want to have a few areas where we make sure that within the content we’re seeing the words “search engine optimization.” In your Meta Tags, you’re going to want to make sure that your title is going to read “search engine optimization,” or at least have the keyword embedded. The title is what’s going to be at the top of the web browser when the page pulls up. It’s going to be along the top of the toolbar, there. It’s not actually going to be on the page itself. So, to keep it simple, I’m just going to put the acronym “SEO”, which stands for search engine optimization. I’m going to close my title tag, and the sign that this page is about search engine optimization, or SEO. Now, when we go into the actual content of the page itself, we’re going to want to make sure that we have an “H-Type” heading, it can be H1, it can be an H2, you can look up and assign whichever graphically fits into your page itself, but you want there to be header language so when the search engine reads your website, it reads from the meta tags down into the header information of the page itself. Now when you’re looking at the actual onsite content, for example, now we have our header tag which once again will reflect SEO, there are different components of SEO that people might actually be searching for and they can actually use to find your site. So, if somebody wanted to, for example, read about an SEO ranking report, you’d actually want to place content that says “SEO Ranking Report” and make this content, “SEO Ranking Report,” a hyperlink or hotlink and assign it to a page that covers the topic of SEO Ranking Report. Now, what happens is, when the search engine actually clicks on this keyword, “SEO Ranking Report” it understands the page that it’s being lead into is actually going to talk about an SEO Ranking Report. Now the computer has actually built in the relevancy from here to there. Now back into how your content should be reflected for the word “Search Engine Optimization”, you’ll want to keep what is called the “keyword density” quite light, as to how often your speaking about SEO, or search engine optimization. For example if you have 500 words on the site itself, you’ll want to keep it at approximately 2 ½% to 5 %, it depends on how many keywords you would like to actually place on the page. But, you don’t want the reader to actually identify that you are placing the words for these purposes. So you’ll take the 500, if this is the total number of words on the page, and you’ll assign, for example 5 %, which would actually be 25 words, which could allow you to mention search engine optimization or SEO, anywhere from, let’s say 5 to 10 times. Then you’ll have a page focused on the keyword of SEO, search engine optimization, built relevantly, leading into another relevant topic to search engine optimization and SEO, which is your SEO ranking report, which leads into another page. The deeper that you build your pages beyond the initial page of search engine optimization, the better your chances of achieving higher organic rankings.
Now we are going to look at your website images. The images of your website should be placed in the correct folder to assign them to the search engines so they pick up in Google Images, Google Pictures, Yahoo Images, MSN image areas. So, you want make sure that your files are organized appropriately. Going to go back to the SEO.cc example, let’s just say “www.seo.cc” and I’m placing the logo. I’m going to put “images/seologo.gif.” Now, the key here is that I’ve placed for the search engines to go directly into the images folder. Now, for the seologo.gif, what we are actually going to do is assign an alt tag so the search engine can read the image or place words in place of the image in case the image does not appear. The alt tag will be written as follows, and at the end of the image source you can put “alt=seo logo.” This is going to allow you when you rollover with the mouse, for “seo logo” to actually appear and for it to be relevant and linked to “seo logo” and when somebody is searching on the search engine itself, you’ll have the keywords embedded in both the file name and also the alt tag itself. This is the proper way to organize your images and also be sure to assign names to your images so there not just placed as “seopic12.gif.” You would actually want it to be assigned a proper name. You also want an alt tag that reflects the file name.
An offsite search engine optimization technique is “blog syndication.” What you are going to do is place your content information on various blogs out on the web. Your blogs feed into different feeds, such as real simple syndication or RSS feeds, and also directly into certain search engines. Some of the common blogs that you’ll find out there that are more popular are going to be WordPress, Blogger and TypePad, to name a few. There are many blog areas to place your content and information. But there really is not much harm in placing your content on all three, WordPress, Blogger and TypePad, because once again, all this content is feeding different sources on the web. So when it comes to publishing a blog, if you are able to, place it on multiple blog syndications, so it goes and gets syndicated out to the world and the world can find your relevant content on your offsite blogs. This is a relevant area to place information for effective off-site search engine optimization.
When it comes to offsite optimization, we are going to look at directory submissions. Directories work in a hierarchical structure. We are going to look at placing the website ‘DefeatingDiabetes.com’ within a directory. Now, the directories are great places to go because it’s a source that the major search engines will actually go to and pull information because the information at this point is already organized in a directory. Now, some of the directories will actually start at a point of geographically locating where a website is positioned. So in this case, we would want to say “US,” then we would go into a sub-category, which in this case would be “Health.” Then from “Health” we would want to go into the next category, which at this point, it can be many different areas but in regards to DefeatingDiabeties.com, we are speaking about a condition; diabetes. So we would organize it under “Conditions” and then from there it’s dependant on how micro the category goes within the directory. It could easily stop at “Conditions” or can actually carry forward into more sub-categories. In this case it might have to do with blood or sugar levels. So, we can actually say here if the category section would be “Blood Sugar.” Now we have a very very relevant organization of moving from a US-based website in the “Health” category that’s an actual condition of your health, which has to do with your blood sugar, and it reflects you back to DefeatingDiabetes.com. What you have done is manually placed the website DefeatingDiabetes.com within the category of “Health Conditions” reflecting on blood sugar. This is a great method for creating backlinks to your site.
Off-Site optimization technique using classified ads to point website traffic back into your site itself. There are two main sites out there in the classified web world that really speak highly to Google and build a lot of relevance to Google and Yahoo, as well and also MSN/Bing as they move to a more dynamic platform. These two directory/classified websites, the reason I say directory is all the information on the classified websites are very well organized. You have Craigslist and then you also have Backpage. The strong components about these websites is that you can check a website called Alexa.com and see that Craigslist is in the top 25 websites in the world, which means that if consumers are going to Craigslist at such a high rate that it makes the top 25 list, then its sure got to be a great place for the search engines to go for information. . Then there’s Backpage, which we see pop up in the Yahoo index very frequently, and this will also index you and case you within the organic search engine optimization rankings. Now when you write these particular ads, what you’ll want to do is assign a physical address in the ad if you have a physical location. This helps build your relevancy in the maps area of the search engines and then you’ll also want to hyperlink content within your classified ad relevant to your business. For example, we’re a Fort Lauderdale based SEO firm, so I would actually hyperlink content that said “Fort Lauderdale SEO” and point it to “www.seo.cc” and this will build relevancy toward Fort Lauderdale SEO and then ideally we will place our physical address, 4 West Las Olas Blvd, Fort Lauderdale, Florida 33301, giving the search engines even more rich data information to place it back into their indexes just by three simple postings on Craigslist and Backpage websites. Very well organized classified websites for valuable backlinks.