Stevie Williams left Chocolate to launch DGK. He moved on to short lived brands but then came his first signature shoe with DC. The money he earned from that helped him launch Gold, a company for wheels. In 2004, he left DC for a deal with Reebok so he could get his brand licensed and also produce DGK shoes. The footwear created there fizzled out but is still gaining popularity in music artists music videos, such as Meek Mill and Cory Gunz. He now skates for Supra and dropped his SIW model in 2012.