UR the Spokesperson campaign empowers teens to
WASHINGTON, DC / PRNewswire / - Car crashes are the number one killer of teens in the U.S. and The Advertising Council wants to put the brakes on this alarming situation. In partnership with a coalition of state Attorneys General and consumer protection agencies, SADD (Students Against Destructive Decisions) and AAA (American Automobile Association), the organization launched the UR the Spokesperson campaign today to save lives by reducing youth reckless driving.
National Highway Traffic Safety Administration (NHTSA) data show that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover.
With the message "Speak Up," the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don't feel safe. The campaign also seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and the differences associated with driving SUVs. AAA will be assisting the Ad Council in these efforts nationwide through its clubs and SADD will be helping to spread the message by reaching out to its 350,000 student members.
"This is a vital campaign that will empower teens to speak up when they feel their safety is threatened," said General Thurbert Baker, Attorney General of Georgia. "Too often teens are worried about their reputation and that they won't be 'cool' if they speak up. But they need to because it could be a matter of life and death."
Research shows that teen drivers may be more likely to listen to their friends than to adults, which is why the UR the Spokesperson campaign is using a peer-to-peer approach. When it is a friend who speaks up, a young driver will listen because they don't want to damage the friendship or be labeled a bad driver.
"We want it to become not only socially acceptable, but socially expected for teens to speak up when they are riding with a friend and don't feel safe," said Peggy Conlon, President and CEO of the Ad Council. "We also want to educate them about the dangers and consequences of reckless driving by reminding them to drive safely, wear their seat belts and limit distractions."
The UR the Spokesperson campaign includes a series of public service advertisements (PSAs), a new Web site and a soon-to-be launched contest. Created pro bono by North Castle, a Stamford-based advertising agency that specializes in reaching teens, the PSAs feature a stereotypical, smarmy, over-the-top spokesperson who appears in the car to deliver safe driving tips. The ads conclude with the message "There is no spokesperson to prevent reckless driving. There's only you. Speak up." For more information on the campaign and to see the ads, please visit www.URtheSpokesperson****.
a matter of life and death...
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Check *******www.unikboutik**** to get the latest IRON MAIDEN'S T-shirts and other merchandise. The Final Frontier is British heavy metal band Iron Maiden's upcoming fifteenth studio album, set for release on August 16, 2010. At 76 minutes and 35 seconds, it is the band's longest studio album to date. It will be their first album since the release of A Matter of Life and Death in 2006, the longest gap to date between two consecutive Iron Maiden studio albums.
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Enjoy this Video Clip released the 13Th July 2010.
The Final Frontier is British heavy metal band Iron Maiden's upcoming fifteenth studio album, set for release on August 16, 2010. At 76 minutes and 35 seconds, it is the band's longest studio album to date. It will be their first album since the release of A Matter of Life and Death in 2006, the longest gap to date between two consecutive Iron Maiden studio albums.
In the spirit of the Video & Photo Contest, our friends at Ocean Optics EMEA put together some commercials that should put a smile on your face. In this video, Agent 007 must bring the Jaz Spectrometer to it's rightful owner. This is a dangerous mission, and the outcome is a matter of life and death! For more information on the Ocean Optics Video and Photo Contest visit the contest website at *******www.oceanphotochallenge****. To learn more about Ocean Optics spectrometers visit *******www.oceanoptics****.
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Many believers probably have heard of the necessity of "bearing fruit" or "walking with Jesus" daily. But has this just become a slogan or a "church/small group" discussion rather than being practically walked out in believers' lives? May we re-examine our lives as we revisit the very words of Jesus when He explains the seriousness of this matter. Bearing fruit indeed is no joking matter for Jesus, but rather it is a matter of life and death. May we be sober and vigilant at this very end time hour so that we will be prepared when the Messiah comes. God bless you!
Coco the Cat seemed like an ordinary ship’s cat, and he was frequently up to mischief. Henry the Dog, his best friend (of Nautical Tails fame) and his owner suffered heart-stopping moments watching his perilous antics. Coco was raised on a sailing boat at sea and was perfectly at home in this environment. Unknown to them, his antics were deliberate and the ocean creatures trusted him with their far-reaching, urgent message. This message was a matter of life and death. But would anyone believe a cat?
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