Results for: alexis rivera
David Prince (Billboard Magazine) moderates a panel discussion with club promoters Alexis Rivera, Matt Goldman, Drew Best, Donnie Estopinal, Daniel Dismal, and Bill Spector. The panelists debate the pros and cons of print and digital promotion to connect with their fans.
Panelists discuss which tools are generally the most effective in bringing people to their events. They explain the way in which your style of promotion can shape the image of your party and grow a consistent following.
The panelists discuss their promotional styles and explore how they have to be constantly evolving their style to keep up with changing trends, whether it's exploring new ways of outreach through social networking or reverting back to tried-and-true tactics like fliers and phone calls.
Panelists discuss their relationship to the music they promote, how to keep a party exclusive, and just how much size matters to a promoter. They elaborate by describing how taking a curatorial approach to choosing bands or making the event exclusive can have a strong branding impact.
All three panelists agree that their main revenue stream comes from touring and how they divide their time between different kinds of events so as to maximize both their exposure to fans and generating revenue for themselves. Additionally, they receive sporadic publishing and licensing checks.
The panelists discuss how to stand out in a saturated market, the use and future of mailing lists and whether digital promotion can negatively effect the party-going experience. They also emphasize the importance of cross-promoting with featured bands and djs.