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*******www.beet.tv/2008/09/dotspots-wows-g.html Universal annotation system DotSpots, created by BizRate and Shopzilla founder Farhad Mohit, made quite a splash at the TechCrunch50 conference last week. Wired's Besty Schiffman blogged that she had it pegged as the probable TechCrunch50 winner. DotSpots wants to bring a Wikipedia-like annotation system to every meme on the web, but is currently focusing on the news, COO Navid Aslani told me in an interview last Monday. Bloggers and citizen journalists can contribute to text content--like an AP news story--by posting corrections, opinions, links, YouTube videos, and Flickr photos and the Dotspots semantic matching system will distribute the annotation to wherever else the story appears. Google's Marissa Mayer, one of the judges for the presentation, said it was a "beautiful idea," according to a report by Clint Boulton at eWeek. Boulton thinks DotSpots would be "fantastic as part of a larger portfolio in the arms of Google, Yahoo, MySpace or Facebook" to help it gets the reach it needs, and we agree. Aslani told me the company's main focus at this point is ubiquity and that monetization is on "the backburner"; achieving that ubiquity would certainly be easier if the system were incorporated into Google News. DotSpots long-term business model is to have publishers attach "commercial dots" from advertisers into the DotSpots code, according to Boulton. --Kelsey Blodget, Associate Producer
16 Sep 2008
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*******www.beet.tv/2008/09/adgregate-marke.html Last Monday, Adgregate Markets launched ShopAds, a banner advertising widget where consumers can purchase products without being navigated away from the page. The credit card purchases within the transactional banner ads are secure, even if the sites they are placed on are not, CEO Henry Wong told me after his presentation last Monday at TechCrunch50. VideoEgg also has a shop function that allows consumers to browse multiple products within an ad, but directs them to the site of the retailer to purchase. Transactions within Adgregate Markets' ads are self-contained, and retailers sign an agreement to let them manage transactions through their independent system. The product will open up the online advertising space from a few billion dollar market to $130 billion market, Wong told the TechCrunch50 audience Monday, according to a report in VentureBeat. The one possible stumbling block for transactional banner ads, Sarah Clark at InternetRetailing points out, is that scammers could create lookalike ads to dupe consumers into giving out personal information. --Kelsey Blodget, Associate Producer
16 Sep 2008
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2:51
For more information or to order this DVD online go to www.impactvideo****!!! At the end of July each year, thousands of vintage motorcycle enthusiasts and competitors descend on the Mid-Ohio Sports Car Course for the AMA Vintage Motorcycle Days. In 2007 the producers of "The Motocross Files" and "Epic Ride" brought their cameras along to capture all the excitement that is the 2007 AMA Vintage Motorcycle Days. This DVD features great motocross and road racing action wire to wire plus tons of other great features that the whole family will enjoy. This DVD Features: • Original 44 minute TV show as seen as VERSUS! • "AHRMA Legends of Motocross Race! • AHRMA Formula 750 Race Bonus Features Include: • Additional Motocross and Road Racing Footage! • AHRMA Trials Segment! • World Famous Swapmeet! • Legend Interviews! • And More! • Appx. 2 Hours of Content Produced By Pipeline Digital Media, LLC Produced and Directed by Todd Huffman Riders: Dave Aldana, John Desoto, Tony DiStefano, Ricky Johnson, Gary Jones, Tim Joyce, Brad Lackey, Ron Lechien, Billy Liles, Gary Nixon, Marty Smith, Jay Springsteen, Marty Tripes, Jimmy Weinert. Voice-Over: Dave Stanfield, David Bailey, Jason Pridmore Edited by: Donald P. Hoffman, Jason Tublewicz, Chris Williams Music by: Chris Brady Associate Producer: Hugh Swingle
17 Sep 2008
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3:12
*******www.beet.tv/2008/09/me-trics-tracks.html A person's activities on Facebook, Flickr, training sites like Nike plus, and credit card purchases all generate data, and Me-trics wants to put it together in one place, co-founder James Vreeland told me after his presentation at TechCrunch50 last Tuesday. He describes the company as "Google Analytics for your life." Me-trics wants to unearth trends from correlations in the data and use that information to help a user achieve goals, like losing weight or saving money. Users have to input some data themselves, which drew criticism from the TechCrunch judges as too arduous. Me-trics is working on SMS and mobile integration so that users don't have to go to the actual site to input data, and will rely increasingly on automated data as more of it becomes available. "The ideal end state will be that you say, 'I want to lose weight or I want to save money,' and the system knows what you're doing across the net, and will send you notifications on how you're doing and how you get where you want to be," he says. Knowing a user's goals and habits will allow Me-trics to provide targeted advertising, according to Vreeland. --Kelsey Blodget, Associate Producer
17 Sep 2008
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*******www.beet.tv/2008/09/is-product-plac.html Angel investor Ron Conway made a bold prediction to the overflowing audience at TechCrunch50 last Monday: product placement will become the next multi-billion dollar industry. Online video creators rejoiced, but Jim Armstrong, Managing Director for Clearstone Venture Partners, is not convinced. One problem with product placement, Armstrong says, is knowing knowing when enough is enough: Product placement that is too blatant makes consumers suspicious and ends up having the same effectiveness of an ad. His larger, overarching concern, however, is that many entrepreneurs don't have a thorough enough understanding of budgets and buying behaviors in today's market. "There's a little bit of an 'if we build it, they will come' mentality, and I realize that did happen in keyword search with Google and Overture...[but] there needs to be the keyword buying market like there was in the click world, something for the brand world," he says. Still, he says venture capitalists should be investing in product placement, and that he expects it will be a big business. Armstrong also shared his thoughts on trends he's noticed among start-ups today, like an increase in distributable content models rather than destination sites. Clearstone Venture Partners was a sponsor for the TechCrunch50 event. --Kelsey Blodget, Associate Producer
17 Sep 2008
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*******www.beet.tv/2008/09/advertising-net.html Advertising networks are fragmenting into specialized verticals like travel ad networks, women's ad networks and gay ad networks, according to Frank Addante, serial entrepreneur and CEO of advertising technology company The Rubicon Project. The fragmentation is mimicking the way television stations split off into cable channels, he says. Addante discussed the benefits and challenges of this trend when I interviewed him at the TechCrunch50 conference last week. The Rubicon Project is a portfolio company of Clearstone Venture Partners. --Kelsey Blodget, Associate Producer
18 Sep 2008
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*******www.beet.tv/2008/09/animoto-platfor.html Michael Arrington wrote that Animoto "is one of those start-ups that has success written all over it," and it's hard not to be impressed by their platform. Users simply upload pictures and music and Animoto automatically makes them into a high-production quality 30-second video; longer videos cost $3 a piece or $30 a year. Animoto made the custom videos for TechCrunch50 conference that played on screens throughout the venue. I've posted one below. Animoto launched in the August of 2007 and when it emerged from beta late last month, four million unique videos had been produced on its platform, according to a Mashable report. CEO Brad Jefferson told me the platform mimiciks the post-production process for film and television and eliminates the time and expense usually involved. --Kelsey Blodget, Associate Producer
19 Sep 2008
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*******www.beet.tv/2008/09/ogilvys-branded.html Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather is ahead of the curve: In June 2007, while many digital ad agencies were still experimenting, it launched the high-production 12-episode web series "In Search of Real Food" on Yahoo for Unilever's Hellmann's. The second season, Real Food Summer School with Bobby Flay, launched May 22 of this year. Ogilvy teamed with Bobby Flay's Rock Shrimp Productions to create the series, which aims to demystify back-of-the-fridge foods like mayonnaise, one of Hellmann's best-known products, by explaining its ingredients and range of uses, Ogilvy Entertainment President Douglas Scott told me at the Omma Global conference in New York last week. In the second season of the series, Bobby Flay teaches America's worst cooks to make simple dishes. The first season, which followed celebrity chef Dave Lieberman around the country as he spoke with house-makers, restaurateurs and others about real food, received one million unique visitors and five thousand "Real Food" community members, according to an article in the Wall Street Journal. --Kelsey Blodget, Associate Producer
24 Sep 2008
288
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*******www.beet.tv/2008/09/zoho-web-apps-c.html General Electric is currently evaluating which company's web applications to add to its 400,000 computers worldwide, and a start-up called Zoho has risen to become a serious contender against Microsoft and Google. Unconfirmed reports are circulating that GE already chose Zoho, but Oliver Marks at ZDNET set the record straight today about the claims:"For the record...no decision has been made on Google Docs, Zoho, or any other vendor at this time, but a vigorous evaluation is taking place," he writes. It's impressive that Zoho is even in the running with giants like Google and Microsoft, considering they're offering similar applications: Google Docs and Zoho Sheet, for example, are both collaborative online excel spreadsheets. So what might set Zoho apart? Co-founder and evangelist Raju Vegesna filled me in at the TechCrunch50 conference. Bernard Lunn also has a thorough analysis of how Zoho is succeeding against the odds at Read Write Web. Zoho, with a suite of 18 online applications, is gaining 100,000 users a month and already has over one million users, Regesna says. --Kelsey Blodget, Associate Producer
5 May 2011
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*******www.beet.tv/2008/09/pubmatic-launch.html PubMatic, an optimization service that helps publishers earn more ad dollars, announced the launch of AdFlex today, a targeted, on-demand publishing inventory for ad networks. Andy interviewed PubMatic President Rajeev Goel at the Omma Global conference last week. PubMatic yields a 30-70 percent revenue lift for the 4,000-plus publishers it works with, Goel says. The company decides with of the 25-30 ad networks that use its service can best monetize every impression and then directs it accordingly. The press release about AdFlex can be viewed here. --Kelsey Blodget, Associate Producer
23 Sep 2008
87
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Co-founder Tim Shey of Next New Networks, the publisher of micro-television networks such as Barely Political, says his company is making money publishing videos on YouTube. Next New Networks is one of the content producers that has been selling its own YouTube ads and has regularly sold out all of its inventory of overlay ads and companion banners over the last few months, Shey has told Beet.TV YouTube has been sharing advertising revenue with content producers since last year, but the arrangement of letting content producers find their own advertisers is new and will allow for deeper advertising integration and targeting. "A lot of those fears that people have of, you know, 'There's no way to make money on YouTube,' I think we're really rapidly proving it's the opposite case," Shey told Andy in this interview. Next New Networks' advertising partners include Starburst and Universal Pictures. The key is packaging the content and making it simple for advertisers, according to Shey. And it's not only content producers that will benefit; this new advertising model is highly significant YouTube as well. Google has been open about their difficulty monetizing the video sharing giant, and allowing content producers to find their own advertisers could be a profitable decision for everyone. Both Shey and a spokesperson for YouTube declined to comment on the CPM level or details on the revenue split. Andy and Tim were panelists at the OMMA conference in Manhattan on Friday. --Kelsey Blodget, Associate Producer
25 Sep 2008
152
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*******www.beet.tv/2008/09/myspace-launche.html Yesterday night MySpace launched its Self-Serve Ad Service, which will allow MySpace users to post advertisements directing viewers to their profile pages. Nick O'Neill at Social Times writes that the service seems to be targeted toward musicians, but its a tool companies can take advantage of as well. Major advertisers are creating profile pages for their products, termed branded communities, to make their advertising social, MySpace SVP of Marketing, Entertainment and Content Angela Courtin told me at the Omma Global conference last week. Self-serve advertisers have to pay only for each click on their ad rather than each impression, so it will be relatively cheap for whoever decides to use it, whether a band, small business, or major advertiser trying to direct traffic to a branded experience. Self-Serve Ads could help further integrate advertising into the social community by blurring the boundaries between user profiles and branded profiles. We're not sure how this will impact user experience, but it's certainly a win for advertisers. In this segment, Courtin discusses various other types of advertising and social advertising available on MySpace. --Kelsey Blodget, Associate Producer
25 Sep 2008
314
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