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BY: KELSEY WAANANEN
Anchor: JIM FLINK
You're watching multisource tech video news analysis from Newsy.
Apple and other music retailers are looking to cater to the high-end music audience-- by offering “professional quality” music. And right now -- many are asking - why?
From ARS Technica: “iTunes may upgrade to 24-bit files, but why bother?”
And Business Insider wonders “Apple Could Sell Higher Quality Music Files, But Why Would It?”
CNN notes-- it’s because of Jimmy Iovine, a longtime music exec and owner of a business that produces high-end audio equipment.
In an interview with the Huffington Post, Iovine and business partner Dr. Dre talk about their goal.
JI: “… making music sound right again because it got completely destroyed in the digital era.. that's what this is about.”
HP: “And you think you can do that with the headphones?”
JI: “You can do that with the entire ecosystem-- files, computers, the headphones, the speakers….”
And now they’re tackling the ‘file’ aspect of their plan, with Apple on board. But a guest writer for Gizmodo is outraged. He says the 24-bit audio of the recording studios...
“…should stay there. 24-bit has a really low ‘noise floor’ — that hum you hear if you turn a silent amplifier up really high. ... While that might be a problem in a studio ... it's irrelevant to the end listener who is given the fully mastered and noise-free version already... A consumer will never need 24-bit. Ever.”
And a writer for Business Insider says bit may not even play that big of a role.
“The root of the problem is compression. To get audio files down to a reasonable size, they have to be squeezed into a format like MP3 or AAC (used by iTunes). That strips out a lot of information. Audio[ph]iles argue about which of these ‘lossy’ compression formats is best, but none of them sound as good as a CD or an uncompressed file.”
While Macs and some PCs can handle the higher bit audio, the average iPod user won’t be able to benefit -- because right now devices like the iPod can’t support 24-bit audio. To top it off, ARS Technica explains the average user might not even notice the upgrade.
“While some audiophiles can discern the difference between ... compressed tracks versus an uncompressed CD source, there's evidence to suggest most listeners can't...”
Geek**** says there will be a higher price for the higher quality and that might be the deciding factor.
“I see no reason for the publishers to say no, especially if Apple is going with a higher price for the higher quality. ... as soon as one publisher signs up then the others will likely follow quickly, not wanting to miss out on the potential extra revenue.”
So what do you think? Is Apple going to be revolutionizing the industry again or is it just grabbing at niche markets?
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LP - Best Audiophile Oldies - Before The Next Teardrop
XRCD - Best Audiophile Oldies - Before The Next Teardrop
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Johan from KEF stopped by to show Cali and Rene some great audio products.
The world of consumer entertainment is about to change forever. New technology from Philips, on display at the 2007 Consumer Electronics Show, promises to revolutionize how people experience their favorite movies, programs and video games by drawing them deeper into the action. Cameron Batten and Janna Rachelle, Philips' roving reporters, are here to tell you more.
Philips HD FlatTV with Ambilight, which comes in 42-inch and 52-inch models, not only boasts high-definition picture quality, but also features Philips proprietary Ambilight technology. Ambilight expands the viewing area and produces dramatic color and light effects to the sides. This also helps relax viewers eyes and provides a glow that reduces eye strain.
Audiophiles can also match an Ambilight TV with an Ambisound SoundBar home theater. Only five inches thick, the Ambisound SoundBar integrates the traditional components of a home theater system into one SoundBar and subwoofer eliminating the usual mess of wires.
Video game enthusiasts can take advantage of amBX, technology that immerses the user completely in the video gaming experience by using light, wind and vibrating effects. With amBX, players will be engulfed by the sights, sounds and sensations so they live the game instead of playing the game.
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Just add your iPod to create a full-function stereo that fills any room in your home with high-performance sound. Enjoy audiophile acoustics from two-way speakers, featuring 1-inch soft-dome tweeters and 4-inch long-throw woofers. Command your experience with sophisticated touch-sensitive controls, and switch to the integrated digital AM/FM radio tuner when you prefer to listen to live music. Whether you're looking to replace your existing stereo, or just enjoy high-quality music for another room, Logitech AudioStation makes it easy: just plug it in and plug in your iPod!
Experience the thrill of home theater, multi-channel sound on your PC. Montego DDL combines cutting-edge technology, audiophile sonic-quality and an unprecedented array of features to deliver PC audio performance normally reserved for the finest home audio equipment. Whether you're playing games, listening to music, or watching DVD movies on your PC, Montego DDL provides the best surround-sound experience with multi-channel analog and high-resolution digital audio with Dolby Digital Live.
TSC's Gary Krakow reviews the NuForce Icon integrated amplifier and matching S-1 speakers which can turn your computer into a top quality, audiophile hi-fi system.
This is a promotional film from RCA that introduces their significant product innovation: new stereophonic sound and recording technology! For 1957, this was exciting new technology for sound enthusiasts and home stereo equipment junkies. In fact, the film focuses on several such audiophiles who are willing to let their social relationships erode completely in favor of better sound! The film also has a nifty gimmick: you're supposed to play music on your new RCA stereo system at certain points in the film to appreciate the fine sound quality! Groovy record players and high fidelity home speakers are on display. Vintage home stereo speakers fill every home. Hi-fi is no longer new, to understate things, but this funky old video reveals how sound technology has evolved over the years.
Hidden Partition–an innovative audiovisual album
produced by motion-graphic designer Ben Sheppee–is the latest DVD release from the Lightrhythm Visuals label. Top IDM and ambient producers provide a lush musical canopy for Sheppee’s animations, and a host of international artists contribute visual “remixes” of his compositions. Combining a consistent, modern soundtrack with museum-caliber images, Hidden Partition is a must have for the audiophile, VJ and art collector.
Sheppee’s work explores a clean, rendered sub-genre developing in the VJ scene. The music videos lean toward minimalist abstraction, creating worlds where the elemental play of structure, light, and icon compete for the leading role. Varying approaches yield a range of moods from the sharply timed animation of
“Xenon” to the ambient lightscapes of “Interlomas” and “Gigaheart”.
A key element of Hidden Partition is its collaborative concept: Sheppee shared his source files with top visual performers and designers around the world. Each VJ then remixed the elements of one track, arranging and interpreting the composition in their own style.
The results are included as alternate DVD angles.
All videos originally scored by Ben Sheppee