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Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR. Join him in this show as he talks about why you need to identify your customers. See more business news television shows featuring these experts, as they give their top expert business advice at *******www.yourbusinesschannel**** David Meerman Scott: Sure. So if I were advising small business people, a small business person I would say the first thing and the most important thing before you even try to create any kind of content at all is to step back and understand who are your buyer persona’s, I call them buyer persona’s. Who are the people that you are trying to reach and I want to know who they are in detail. So for example if you are running a small hotel I don’t want you to create information about your hotel online until you can tell me who the specific buyer personas of the people who are coming to your hotel are. Perhaps there’s the independent business person who is trying to make their own decision about what hotel they stay at. Perhaps there’s a corporate travel department that books 100 of room nights a year because their corporate headquarters is right near the hotel. Or a young couple planning on getting married might be a third buyer persona and they are looking for a hotel ballroom to have their wedding reception. Another buyer persona might be people who want to have a corporate event in the hotel ballroom. All of those or a family on a vacation is a fifth buyer persona. Once you know who your buyer persona’s you need to interview those buyer personas’ representatives of those buyers and find out who they are and what are the problems that they have that you your organisation your product and service can solve in their words. I want to know in their words not yours because we are not going to be egotistical with the content we create. We are going to create content that is in the words of our buyers. Then I want you to stop talking about what your products and services happen to do and instead think about what it is that you want your buyer persona’s to believe about your organisation. So then you take that research that you have done, information about your buyer persona, information about what you want your buyer persona’s to believe about your organisation and you create some pieces of compelling content. So back to the hotel example for the young couple who is planning on getting married, that buyer persona. You might have a list of menus for the ideal wedding reception meal. You might have a list of songs that you might play during the music portion of your wedding reception. For the corporate travel department you might have a video of the different rooms that you go and show people and the different layouts for the food, here’s what a buffet looks like and here’s what it looks like when we serve a plated meal. How different is that than your typical hotel website that is basically just a product brochure that talks about fluffy pillows and tasty shrimp? Have you got a great business, idea, product or service, but you just can't get the revenue growth you are looking for? If you'd like your business to be considered for the Million Dollar Challenge click here *******www.yourbusinesschannel****/SyndicatorShow.aspx?spk=295 Find out more about the very latest in Million Dollar team developments and news by visiting our blog at *******www.yourbusinesschannel****/ResourceCentre/Snap/blog.aspx
10 Sep 2008
193
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3:08
*******tinyurl****/balletinfo Would you really like to improve and perfect the art of ballet dancing? If so, check out this really complete and valuable package that has loads of great ballet instruction for you! You will surely like this! :) *******tinyurl****/balletinfo 5 ballet positions adjustable ballet barre american ballet theatre arabesque ballet bag ballet dance ballet ballet 101 ballet 4t ballet arm positions ballet audition ballet ballerina ballet bar ballet barre ballet barres ballet bars ballet basics ballet bible ballet boot ballet boot camp ballet camp ballet camps ballet class ballet class dvd ballet class music ballet classes ballet classes dance ballet clipart slipper ballet clothing ballet colleges ballet companies ballet costume ballet costumes ballet dance class ballet dance com ballet dance floor ballet dance lessons ballet dance positions ballet dance school ballet dance shoes ballet dance slippers ballet dance step ballet dance steps ballet dance studio ballet dance terms ballet dance wear ballet dancer ballet dancer posters ballet dancers ballet dancing ballet dancing class ballet dancing school ballet decor ballet definitions ballet dictionary ballet dress ballet dresses ballet dvd ballet dvds ballet equipment ballet exercise ballet exercise video ballet exercise videos ballet exercises ballet first position ballet flats ballet foot positions ballet for children ballet for dummies ballet for kids ballet gala cd ballet gear ballet glossary ballet guide ballet instruction ballet instruction dvd ballet instructional dvd ballet instructional video ballet intensives ballet jewelry ballet lesson ballet lessons ballet movements ballet moves ballet music ballet ornaments ballet outfit ballet outfits ballet ovations ballet party ballet performances ballet photographs ballet pictures ballet positions ballet praga ballet praha ballet program ballet school ballet schools ballet sculpture ballet sheets ballet shirt ballet shirts ballet shoes ballet shoes dvd ballet skirts ballet slipper ballet slipper photos ballet slippers ballet software ballet step ballet steps ballet studio equipment ballet supplies ballet sweaters ballet teacher ballet teachers ballet technique ballet techniques ballet term ballet terminology ballet terms ballet terms dictionary ballet tickets ballet tips ballet toe ballet training ballet trophy ballet tutu ballet tutus ballet video online ballet warm up ballet wear ballet workout ballroom dancing basic ballet moves basic ballet positions basic ballet steps basic ballet terms buy ballet movies company ballet dance dance academy dance apparel dance ballerina dance dance class dance classes dance companies dance costume dance costumes dance instruction dance lessons dance school dance schools dance shoes dance studio dance studios dance supplies danskin ballet dictionary of ballet terms extreme ballet boots famous ballet famous ballet dancers famous male ballet dancers free ballet lessons french ballet dancers french ballet terms girls ballet tutu gutter ballet how to learn ballet ivory ballet slipper ivory ballet slippers jazz dance jhung ballet kids ballet kids dance classes learn ballet leather ballet slippers limoges ballet modern dance lessons music for ballet class nutcracker ballet nutcracker ballet dvd pointe ballet shoe portable ballet bar portable ballet barre portable ballet barres prag ballet prague ballet russian ballet russian ballet dancers school of ballet step by step ballet tap dance tap dance shoes tap dancing terrasoles cascade ballet wedding ballet shoes wedding ballet slipper wedding ballet slippers www ballet dance com
30 Sep 2008
1915
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4:45
English teacher by day and ballroom dancer by night - a profile of Anaelle Moothoo as featured on Hallmark Channel's Beneath The Surface series.
31 Jul 2010
535
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0:23
With the Ballroom Dance Channel, you can learn how to dance like the pros! Let Tony Dovolani, world ballroom dance champion (as seen on Dancing with the Stars) teach you the Bolero, all from the comfort of home. Great for beginners, these lessons will teach you the basics and help you gain the confidence to dance! Intermediate to Advanced dancers can purchase the technique series with each dance to refine their technique. Visit us at the Ballroom Dance Channel today to learn the Bolero or other popular ballroom dances! Lessons are available today for the low price of $4.99! *******www.ballroomdancechannel****
23 May 2009
4615
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0:23
With the Ballroom Dance Channel, you can learn how to dance like the pros! Let Nick Kosovich, a world ballroom dance champion (as seen on Dancing with the Stars) teach you the Foxtrot, all from the comfort of home. Great for beginners, these lessons will teach you the basics and help you gain the confidence to dance! Intermediate to Advanced dancers can purchase the technique series with each dance to refine their technique. Visit us at the Ballroom Dance Channel today to learn the Foxtrot or other popular ballroom dances! Why pay hundreds of dollars when you can pay the low, affordable price of $4.99? *******www.ballroomdancechannel****
24 Nov 2008
1712
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0:30
With the Ballroom Dance Channel, you can learn how to dance like the pros! Let Tony Dovolani, world ballroom dance champion (as seen on Dancing with the Stars) teach you the Mambo, all from the comfort of home. Great for beginners, these lessons will teach you the basics and help you gain the confidence to dance! Intermediate to Advanced dancers can purchase the technique series with each dance to refine their technique. Visit us at the Ballroom Dance Channel today to learn the Mambo or other popular ballroom dances! Why pay hundreds of dollars for dance lessons on DVD when you can begin today for the low price of $4.99? *******www.ballroomdancechannel****
26 Jan 2009
5543
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0:25
With the Ballroom Dance Channel, you can learn how to dance like the pros! Let Tony Dovolani, world ballroom dance champion (as seen on Dancing with the Stars) teach you the Rumba, all from the comfort of home. Great for beginners, these lessons will teach you the basics and help you gain the confidence to dance! Intermediate to Advanced dancers can purchase the technique series with each dance to refine their technique. Visit us at the Ballroom Dance Channel today to learn the Bolero or other popular ballroom dances! Why pay more? Take your lesson today for only $4.99 *******www.ballroomdancechannel****
17 Oct 2008
3975
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1:27
Core Rhythms dance fitness weight loss programs were created by world champion ballroom dancers Jaana Kunitz and Julia Powers. Their program takes the sexy moves of latin dance and turns them into a fun and easy program for weight loss that is totally successfull! It is my favorite form of exercise to do and it works!
9 Oct 2008
7362
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3:18
Michael Ray Little Band at Cain's Ballroom in Tulsa, OK. February 14, 2008, fronting for Delbert McClinton. Song: Long Way to Heaven Michael Ray Little -- Acoustic Guitar/Vocal Danny Humphrey -- Lead Guitar Art Elcombe -- Acoustic Guitar Jeff Blair -- Bass Gregory Raw - Drums Camera People: Marc Hall Lane Fournerat Noel Rutherford Tommy Hutchinson www.MichaelRayLittle**** www.LaneVids**** Watch these LaneVids Videos that are only found on: *******www.expotv****/profile/videos/l4anyrat
8 Oct 2008
187
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5:48
The Iowa stop on Kevin Montgomery's 50 States in 50 Days tour......featuring a stop at the Surf Ballroom in Clear Lake. Take a look around the dressing room where the coin toss took place. *******www.myspace****/kevinmontgomery2
15 Oct 2008
153
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2:50
Amos Lee comes into the studio before his sold out concert at Cannery Ballroom. Check out his performance of Street Corner Preacher *******www.lightning100****
21 Oct 2008
231
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0:30
*******www.learntodancelikethestars.myshoppinghappy**** Learn To Dance Like The Stars Luois Van Amstel, Don't worry, even I use to suck at dancing, until I had some inspiration to actually learn the steps. The truth is, it LOOKS hard, but it's actually quite easy once we get those basics out of the way. This course was designed to teach you both the basics and some intermediate-advanced ballroom steps to turn YOU into a dance floor machine in no time! dancer salsa, dance foxtrot, learn to dance, dancing celebrity, dance video workout, how to dance like a pro, how do you like it more, how do you dance the tango, history of ballroom dancing, Louis Van Amstel *******www.learntodancelikethestars.myshoppinghappy**** Distributed by Tubemogul.
28 Feb 2011
573
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5:37
Michael Ray Little Band at Cain's Ballroom in Tulsa, OK. February 14, 2008, fronting for Delbert McClinton. Song: Long Way to Heaven Michael Ray Little -- Acoustic Guitar/Vocal Danny Humphrey -- Lead Guitar Art Elcombe -- Acoustic Guitar Jeff Blair -- Bass Gregory Raw - Drums Camera People: Marc Hall Lane Fournerat Noel Rutherford Tommy Hutchinson *******www.MichaelRayLittle**** *******www.LaneVids**** Watch these LaneVids Videos that are only found on: *******www.expotv****/profile/videos/l4anyrat
23 Dec 2008
1990
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1:24
Eric Holland gives the Black Crowes at Hammerstein Ballroom in NYC an '8' for the 10/28/08 show.
30 Oct 2008
278
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0:24
Looking for a hotel on the beach in South Florida? Celebrating a wedding or banquet? Consider our Starlight Ballroom. A hotel on the beach South Florida visitors wont want to leave! Our resorts amenities include a salon, spa and restaurants. This is the hotel on the beach in South Florida.
4 Nov 2008
179
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1:21
Marriage requires a special ceremony. Weddings are beautiful at our South Florida hotel. We have packages for weddings and can even provide cake! For a South Florida ceremony use our Starlight Ballroom! If you desire modern, formal or casual, choose from all kinds of weddings in South Florida.
3 Nov 2008
63
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