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Man is an explorer at a fundamental level, be it travel into vast landscapes of endless nature, travel into crowded cities and explore various cultures or travel spiritually into his own mind staying very still. In each of these modes, he comes back having satisfied the inherent explorer within. #WoW is freedom of expression that is best explained when we are on wheels. Therefore, the mode of transport becomes irrelevant, so does the destination. The idea is to explore places to understand their cultures, values, the local cuisines & geographies. What matters most is the freedom to explore – destinations, landscapes or the self.