New CBO Scott Kerkmans to Ring Opening Bell at the New York Stock Exchange (NYSE) on Monday, March 26
Four Points by Sheraton will officially announce the brands Chief Beer Officer [CBO] on Monday, March 26. Scott Kerkmans, the worlds first ever CBO will be joined by Four Points Vice President Sandy Suds Swider, Senior Vice President Hoyt Harper and members of the brand team as they toast the appointment with beer mugs at the podium of the NYSE, before ringing the opening bell that morning.
Scott will act as an independent, part-time consultant for the hotel chains newly launched program, Best Brews. In this role, the CBO will be responsible for sharing his in-depth knowledge of the wide world of beer on a monthly blog and help cultivate, curate and promote Best Brews offerings at brewery tours, beer festivals, and on bar stools across the country.
Over 7,500 aspiring CBOs applied for the position predictably enough came from beer capitals like St. Louis, Milwaukee and Boston, but also South Korea, Dubai, and the Maldives. In all, citizens of all fifty states and 31 different countries on six continents applied for the CBO spot, which in the view of the folks at Four Points by Sheraton reflects the unifying love of lagers and the passions unleashed by pilsners.
All Four Points hotels will have on hand a selection of local, regional and imported craft beers from the extensive list of almost 300 available brews in bottles, and on tap. For more information about Four Points Best Brews, including beer myths, food pairings and more, please visit: www.fourpoints****/beer