Blue Planet Run represents an extraordinary collaboration of photographers, journalists, leading environmentalists, information designers and athletes who teamed up over the summer of 2007 to put a human face on one of the biggest challenges facing humanity today: the world's rapidly disappearing source of clean water
One hundred percent of the royalties from Blue Planet Run will be used to provide clean water to the people around the world who desperately need it.
Many people in the developed world still assume the global water crisis has nothing to do with them - that it's a crisis for 'those poor people, over there.' The painful truth is that the water crisis is now on every continent and in cities large and small. This crisis affects every human being on the planet, but most of us just aren't paying attention yet."
Robert Redford, from the Foreword
Rick Smolan and Jennifer Erwitt, authors of highly acclaimed illustrated books including the New York Times bestselling Day in the Life and America 24/7 series, are releasing Blue Planet Run (Earth Aware Editions, December 2007). A powerful and disturbing visual journey, this book is aimed at sparking a global conversation about a problem that until now has received relatively little attention: the global water crisis.
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A behind-the-scenes look at the crew of a nature documentary show reveals that the humans are driven by the same forces and urges they seek to capture in the lens.
great white shark in blue planet
The Blue Planet Run covered 15,200 miles, across 16 countries and 3 continents, 24 hours a day for 95 days to deliver an extremely urgent and important message: we can and must begin today to alleviate the catastrophic burden placed on over a billion people who, every day, must drink unsafe local water, or travel long distances on foot to search for safe water for themselves and their families. 2007 Blue Planet Run Presenting Sponsor DowStarting in New York City on June 1, 2007, a team of "20 ordinary male and female athletes doing extraordinary things" ran around the clock along a route that included the U.S., Ireland, the U.K., France, Belgium, the Netherlands, Germany, Austria, the Czech Republic, Poland, Belarus, Russia, Mongolia, China, Japan and Canada. Each runner sprinted 10 miles a day.
ATLANTA, (March 19, 2009) - DASANI(R) purified water and Alexandra Cousteau are embarking on a round-the-world expedition to bring much needed attention to our planet's most vital water issues. Expedition: Blue Planet is a groundbreaking effort to engage people around the world in discussions about critical water concerns and how we can help to preserve this indispensable natural resource.
Alexandra Cousteau, granddaughter of the world renowned explorer Jacques Cousteau and founder of Blue Legacy, an organization dedicated to water issues and conservation will visit important water sites on five continents. Her journey will chronicle the interconnectivity of water. She will show how local water use has a direct impact on the interdependent, global eco-system. Expedition: Blue Planet will create a new vision for what it means to live in a world where water is recognized as our most precious resource, and suggest a plan for what we must do to protect it.
"Water is a vital resource that should be clean, pure and accessible for everyone," said Alexandra Cousteau. "We live on a water planet. Water is the reason for our existence. And yet in spite of water's obvious and central importance to sustaining life on Earth, here we stand at the start of a new millennium with our most precious resource in critical condition across the globe."
"DASANI is a leading hydration brand, and as such, we recognize that conservation and stewardship of our precious water resources is a first-order priority," said Penny McIntyre, senior vice president, and general manager, water, tea and coffee, Coca-Cola North America. "Our partnership with Expedition: Blue Planet offers us a unique opportunity to encourage and facilitate dialog about protecting an essential resource. Our consumers want to engage in discussions around the environment, and we are committed to helping them get involved and take action."
Cousteau and her Expedition: Blue Planet team will showcase a diversity of fresh water and marine environments -- from rain forests and jungles to deserts and oceans
Produced for Coca-Cola
Available on DVD April 01, 2008. Celebrate Earth Day with some of the most spectacular and informative programs about our planet from the world’s most renowned producer of natural history documentaries – the BBC Natural History Unit. Taking viewers on amazing explorations of every aspect of our world and its most fascinating plants and wildlife, The BBC Natural History Collection: Featuring Planet Earth, Echo and Other Elephants, and David Attenborough: Wildlife.