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A1C is an important tool to reduce the risk of deadly complications like heart attack and stroke
The Ad Council, the nation's leading producer of public service advertisements (PSAs), the American Diabetes Association (ADA), and the Juvenile Diabetes Research Foundation International (JDRF), with the American Association of Diabetes Educators (AADE) and the National Council of La Raza (NCLR), are launching the first ever national public education campaign geared to raise awareness of A1C, a key indicator of diabetes management. The new campaign was unveiled today by the Ad Council, ADA and JDRF.
The unprecedented collaboration will educate Americans with diabetes on the critical importance of knowing their A1C. A1C is a test that measures a patient's blood glucose level over the previous three months that might also help predict serious health complications like heart attack and stroke. People with diabetes must know their A1C level to manage diabetes, and the goal for most people with diabetes is to maintain a consistent A1C score of less than 7 percent. Unfortunately, many people do not know their A1C level. For example, a New York City Department of Health report found that in 2003 eighty-nine percent of patients with diabetes in New York City did not know their A1C level. National figures from the Centers for Disease Control and Prevention suggest that 63 percent of all diabetes patients have A1C levels above 7 percent.
Clarkson Calls for Volunteers and Donations as Honorary Chairperson of Nation's Oldest Annual Fundraiser
Irving, TX (November 21, 2007) / PRNewswire / Ă˘Â€Â“ Tomorrow, two-time Grammy Award winner Kelly Clarkson will be the featured performer during the nationally televised halftime of the annual Dallas Cowboys Thanksgiving Day game to officially kick off the 2007 Salvation Army Red Kettle Christmas campaign.
Clarkson is also serving as honorary chairperson of the campaign, which will run nationally from Friday, November 23rd through Christmas Eve, December 24th. The Red Kettle campaign, the oldest annual charitable fundraiser of its kind in the United States helps raise money for those who need it most in communities nationwide Ă˘Â€Â“ providing toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round.
In a bold move, Lord & Taylor launched this week a novel "reality" marketing campaign, giving contemporary meaning to the old adage, truth in advertising. After hearing customers repeatedly refer to Lord and Taylor as "my favorite store", Jane Elfers, President and CEO, invited TV personality and celebrity stylist Robert Verdi, to find out exactly what that means. On recent days, surprised customers shopping in the store's flagship on Fifth Avenue, as well as in its branches in Scarsdale, NY, and Ridgewood, NJ, were delighted to offer to a roving Verdi their opinion about the iconic retailer, America's oldest.
When asked why she shops at Lord and Taylor, Terry gave Verdi a long list of reasons, ending with "â€¦and because it's a no brainer." Margaux, another customer, talked about the great jeans the store has and "...because they have every kind of make-up," while Joanna, who Verdi found shopping for shoes, said she had come for her prom dress, adding, "....they have a great selection. I come here all the time."
To view Multimedia News Release, go to *******www.prnewswire****/mnr/lordandtaylor/33094/
A global call for action to address the growing public health and social care emergency posed by Alzheimer's disease and related dementias to current and future generations has been launched today (World Alzheimer's Day) by Alzheimer's Disease International (ADI).2 The worldwide effort focuses on a new Global Alzheimer's Disease Charter urgently calling upon all governments and stakeholders to act now to make Alzheimer's disease and other dementias a priority. The Charter will be released alongside an online petition2 along with a compelling short film distributed via an email campaign The Global Alzheimer's Disease Charter, short film and online petition can be viewed at www.globalcharter****.
To view Multimedia News Release, go to *******www.prnewswire****/mnr/alz/35047/