Getting a story about your wine brand published in a trade publication is about more than just having a great story. That was the consensus opinion of four wine industry experts – W.R. Tish of Beverage Media Group, David Ransom of The Tasting Panel and The SOMM Journal, Gregg Glaser of Modern Distillery Age, and Felicity Carter of Meininger’s Wine Business International – who recently gathered for a media panel at the 2016 USA Trade Testing Conference.
As Tish points out, it’s important to have your media assets ready at any time. That means, for example, if you have a portfolio of 12 products, you also have a portfolio of high-resolution and low-resolution images of these products. It also helps, he says, to personalize your pitch to the specific publication. If you know what the publication is all about, and if you seem to know the role and position of your wine within a specific category, this is a real advantage. It’s even better, he says, if you can provide people at the winery to talk to, as well as a media-ready images.
Glaser agrees, pointing out that one easy step wine brands can take is to pay more attention to the press release they are sending out. At the very least, he says, invest in an in-house team or agency that can “write a professional press release.” This will ensure that your pitch is not immediately discarded.
But you have to do more than just come up with a great story – you also have to be able to bring some added value to the topic. As Ransom points out, you need to go far beyond just pitching with something like, “I’m a new winery trying to enter the U.S. market” or “My winery has been making wines for decades.” You need to show some new depth to the topic or genre, as well as something that’s new or novel.
Felicity Carter notes that it’s important to show that “you know how the world works.” That means being able to pull out a key trend and show how you are a trend leader.
Former President Jimmy Carter opposes President Donald Trump through the Soros-approved Habitat for Humanity.
The Washington Post has confirmed the FBI and the Justice Department obtained a warrant through the FISA court system last summer to investigate Carter Page, a very insignificant figure to Donald Trump’s campaign. His role as advisor was extremely brief and the campaign claims he never even met Donald Trump in person. It appears his life was completely under surveillance for nothing other than political reasons... if anything nefarious was discovered there would have been leaks by now.
Abusing the FISA court system is such a serious crime that even a former President wouldn’t be safe from prosecution. Once again, like a fucking sage Donald Trump has been proven correct. Welcome to WaterGate on steroids.
Listen to MSNBC try to spin this as proof Trump’s campaign colluded with Russia. How many Syrians must President Trump bomb to make this false narrative go away? Hillary Clinton was an extremely flawed candidate and a failed leader… That is why she lost. Get over it.
Also, was James Comey being honest when he said no FISA warrant had been obtained before congress last month?
Chicago Bulls 7 Michael Carter-Williams heat printed Jerseys from sunshinesportswear
Melanie M. Carter serves Calgary, Alberta and area, specializing in family law Calgary services. Melanie also works in Real Estate, Emergency Protection Order & Domestic Assault law.
In the film that opens in theaters and on various VOD platforms November 7, “Returning to her childhood home in Louisiana to recuperate from a horrific car accident, Jessabelle (Sarah Snook) comes face to face with a long-tormented spirit that has been seeking her return — and has no intention of letting her escape.”
Sarah Snook, Mark Webber, Joelle Carter, Ana De La Reguera and Amber Stevens star.
From the mastermind producer of Paranormal Activity and Insidious comes the ghostly tale of Jessabelle. Returning to her childhood home in Louisiana to recuperate from a horrific car accident, Jessabelle (Sarah Snook of Sleeping Beauty) comes face to face with a long-tormented spirit that has been seeking her return -- and has no intention of letting her escape.
Director: Kevin Greutert
Writer: Robert Ben Garant
Stars: Sarah Snook, Mark Webber, David Andrews, Joelle Carter, Ana de la Reguera, Larisa Oleynik, Chris Ellis, Fran Bennett, Amber Stevens
Beyonce surely lives a glamorous life and thanks to social media we get an inside peak at what it's like to be Queen Bey! While vacationing, Beyonce's hubby, Jay Z, took this video of the singer jumping off a yacht. And of course she's wearing a bikini showing off that killer body. Not going to lie, we would love to vaca with the Carters! Check out the fun video here as well as some super cute social media pics here!
Trust the Medic covers Eminem's "The Monster"
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Carter Hutton makes unreal sliding save.
January 15, 2014 /3BL Media/ - Rebuilding Together, a national nonprofit organization, is teaming up with Lowe’s to revitalize a Moonachie, N.J. neighborhood as part of Kickoff to Rebuild, a Super Bowl XLVIII-sanctioned event.
More than 150 volunteers from Rebuilding Together Bergen County, Lowe’s and other community partners will complete critical home repairs for thirteen local low-income homeowners as part of Super Bowl weekend.
The repairs will improve the safety and health of homes for local residents, including seniors and families who have lived in the neighborhood for more than 50 years and were devastated by flooding from Superstorm Sandy. Many of the homes will receive major electrical and plumbing repairs, new sheetrock and flooring.
Volunteers also will revitalize two community spaces as part of continued rebuilding efforts in the Moonachie community. The finishing touches will be put on the new playground at St. Joseph’s Park by Carter Oosterhouse, founder of the Carter’s Kids Foundation. Construction on the playground began in October.
Since 2007, Lowe’s has contributed more than $9 million to Rebuilding Together to improve local communities. With the help of Lowe’s Heroes, Lowe’s and Rebuilding Together have renovated and rehabilitated nearly 1,000 homes and assisted approximately 11,000 individuals, providing low-income, elderly and disabled homeowners with critical repairs, accessibility and safety modifications and energy-efficiency updates.
“Lowe’s continues to work closely with our partners to provide funding and volunteer support to the areas hit hardest by Superstorm Sandy,” said Joan Higginbotham, Lowe’s director of community relations. “Through our partnership with Rebuilding Together, we’ve been able to have an active role in helping communities during this long-term rebuilding and recovery effort.”
This is the 19th year that Rebuilding Together has joined together with a local affiliate and sponsors during Super Bowl weekend to complete a Kickoff to Rebuild project.
“Rebuilding Together and its affiliates appreciate the support of Lowe’s and its dedicated Heroes volunteers as we repair and rebuild more Superstorm Sandy homes as part of this year’s Kickoff to Rebuild with the NFL in Bergen County,” said Charley Shimanski, president and CEO of Rebuilding Together. “Since the storm hit in October 2012, Rebuilding Together’s affiliates have completed work on more than 270 homes with the help of more than 4,000 volunteers.”
The American Red Cross provided $2.25 million in Sandy recovery grant funding to Rebuilding Together to support critical repairs on these and other homes affected by the storm throughout New Jersey and New York.
Other supporters include CBRE, Bergen County VOAD, BNY Mellon, FedEx, Gorilla Glue, Hurricane Sandy New Jersey Relief Fund, Inserra Supermarkets, Inc., and Wallace Genetic Foundation. In-kind supporters include GAF, Roof4Roof, J. Canabe’s Painting and Bob’s Discount Furniture.