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Its how Time Magazine determined their 2006 person of the year From MySpace to YouTube to Tivo, we`re now a nation of mini-media moguls -- writing our own stories. So as the Super Bowl approaches, several intrepid advertisers have sought out our creativity to help tell their stories. generated production will fuel at least two other Super Bowl commercials -- for Doritos chips and the NFL itself. Finalists from Chevrolets Super Bowl ad challenge were brought to Detroit to test drive the vehicles they were to promote -- and refine their stories with Chevys advertising team. The key is to have a commercial that is solid and funny. Super Bowl advertisers will pay as much as two-and-a-half million dollars for just 30 seconds. Production of the advertising is extra, but for many advertisers its their Super Bowl. With as many of 90 million people watching, the stakes are high -- and careers hopefully will be made. Produced for General Motors
31 Jan 2007
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