From www.GefenProductions**** :: Award-winning video production, mobile video, and film crews serving Greensboro, Raleigh and Charlotte, North Carolina. Whether you need a commercial, broadcast, training videos, product demos, video for the web.
There’s only one. Infinity Sound Systems. Jeep Cherokee car commercial broadcasted on Dutch TV in 2000.
Mutiny Pictures is the leading Video Production and Internet Advertising Company. FREE CONSULT. We provide cost-effective, HD content that is ROI focused. Produce Internet Commercials, Broadcast Commercials or Infomercials and use Video to Dominate Search Engine results, including Google Page 1.
Today the Television Bureau of Advertising (TVB) (www.tvb****), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA) and the Ad Council kicked off the tenth year of their nationwide public service advertising (PSA) initiative, “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.
To view Multimedia News Release, go to *******www.multivu****/mnr/64381-ad-council-tvb-project-roadblock-local-tv-puts-the-brakes-on-drunk-driving
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Paris Hilton Carls Jr Car Wash Superbowl Commercial, "Paris Hilton" "Paris Hilton Carls Jr" "Paris Hilton Superbowl Commercial" "Bentley" "Paris Hilton TV Spot" "Carls Jr" "Carls Jr TV Spot" "Carls Jr Commercial" "Carls Jr Superbowl"
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You gotta commend them... they do try hard to warn people against AIDS!
Extra large sizes must be available in Africa only.
"The Madonna/Pepsi Controversy"
It is January of 1989, and the highly popular Madonna has recorded a new album that is a mixture of personalized ballads and celebratory dance tunes. So where's the controversy? She wrote a song about her divorce, the death of her mom, and the fact that she still doesn't see eye-to-eye with her dad. Big deal. Where's the scandal? Here's where the plot begins to thicken.
In the past five years the two top soda pop manufacturers, Coca-Cola and Pepsi-Cola, had learned that an effective way to reach the youth of America and the rest of the world was to sign sizzling hot recording stars to do television commercials publicizing the cola of their choice. It had worked brilliantly with Michael Jackson and Whitney Houston -- why shouldn't it work with Madonna? Madonn'a hit songs and videos had been about love, devotion, and searching for the latest party. She ought to make an excellent spokesperson to reach teenage consumers. So ran the thoughts of executives at Pepsi-Cola when they began pursuing Madonna for their 1989 celebrity commercials.
In December 1988, Coca-Cola announced that it had signed George Michael to sell its pop to the public, and the gears started to turn. On January 25, 1989, following eight months of negotiations, Pepsi announced that they had signed Madonna to a year-long endorsement contract, for which they would pay Her Virginness $5 million. In return, Madonna would appear in a series of television commercials and Pepsi would sponsor the singer's next concert tour, tentatively slated for later that year.
Pepsi was undaunted by Madonna's image in the tabloids. "Her appeal is in her music and her acting. That's where people's interests are," announced Pepsi spokesman Tod MacKenzie.
The truly unique aspect of Pepsi's deal with Madonna was its sheer marketing brilliance. The plan was clever, tasteful, and right on target, to begin with. When controversy emerged it only placed a huge magnifying glass over the whole campaign. The by-product was a hundred times more publicity than they could have ever hoped for.
As originally outlined, Pepsi's projected plan went something like this: 1. January 25, Madonna signs her contract, and the next morning the deal become front page news in USA Today. 2. February 22, Pepsi unveils a commercial on the Grammy Awards telecast announcing the forthcoming March 2 debut of Madonna's Pepsi commercial. The upcoming event is heralded as the satellite premiere of the song "Lika A Prayer." 3. A 30-second version of the commercial will air through the summer. 4. March 3, MTV debuts Madonna's own music video version of "Like A Prayer," getting a month-long exclusive on the clip. 5. March 21, the "Like A Prayer" video and singles hit the stores -- and both become instant hits. 6. Madonna tapes a second commercial for Pepsi, which announces her upcoming tour. 7. Madonna goes on tour, which features Pepsi logos on everything. 8. Everyone makes a fortune.
What happened in reality is even crazier yet. Madonna had already met with Pepsi representatives to come up with the concept for the commercial. As planned, Pepsi paid her over $5 million for use of the song in the commercial, and production began immediately.
The director that Pepsi hired to execute the tightly scheduled video/commercial presentation was Joe Phytka, who had masterminded the landmark Michael Jackson ads for the company. According to Pytka, when he first drove to Madonna's Hollywood Hills house to discuss the commercial, she had no idea that she was expected to perform in it. "Michael Jackson had always used a special sound system for his singing, so I asked Madonna where hers was. She said, 'What singing?'"
Joe claims that she was also startled when he asked her to dance in the ad. But he felt that dancing was important for the ad because it's one of the main things that the public associates with Madonna. When Joe hired an outside choreographer, and Madonna saw the steps he was teaching the other dancers, she immediately insisted on doing her own dance.
Unlike Michael Jackson and Whitney Houston, Madonna refused to insert the word Pepsi in her song for the commercial. "I wouldn't put Pepsi in any of my songs -- Pepsi is Pepsi and I'm me," she explained. "I do consider it a challenge to make a commercial that has some sort of artistic value."
When the Grammy Awards telecast rolled around, the planned "teaser" ad ran. In the ad, an Australian Aborigine is seen trekking for miles across the outback to get to a television in time to see the world debut of the forthcoming Madonna Pepsi commercial.
LA Comedy Awards - Nominated video for Most Hilarious Commercial Broadcast on Television.
Description: The E*TRADE Baby and his buddy learn to fly again. Want to see more? www.etrade****/baby
Chief Creative Officer: Tor Myhren
Executive Creative Director: Noel Cottrell
Creative Director: Paul Behnen
Art Director: Paul Behnen/Amy Ferguson
Copywriter: Eli Terry/Randy Krallman
Agency Executive Producer: Bennett McCarroll
Agency Producer: Alison Horn
Director: Randy Krallman
Production Company: Smuggler
Editorial: Cosmo Street/Joshua Berger
Visual Effects: Framestore
Audio: Sound Lounge
Nominated for the Most Hilarious 2009 Commercial Broadcast. This video was broadcast during the 2009 Superbowl event. Title: E*TRADE Singing Baby Description: The E*TRADE Baby and his buddy learn to fly again. Want to see more? www.etrade****/baby Commercial Credits: Grey NY Chief Creative Officer: Tor Myhren Executive Creative Director: Noel Cottrell Creative Director: Paul Behnen Art Director: Paul Behnen/Amy Ferguson Copywriter: Eli Terry/Randy Krallman Agency Executive Producer: Bennett ...
Big Media Part 3/3
The late comedian George Carlin once observed that Americans have "owners" who "control just about all of the news and information you get to hear." Do you think of our mainstream media outlets as mouthpieces for balanced journalism? This episode dissects the power structures behind American corporate media and exposing glaring conflicts of interest. We also encapsulate the most critical changes in media regulation policy over the last century and discuss the implications for the rise of alternative media with the current Director of Project Censored, Peter Phillips.
In this segment, previous media-specific, anti-monopoly laws and media standards codes are described. We then present the consequences of these laws no longer governing the airwaves.
There used to be many laws in place that made it illegal to own more than one division of media in the same market. For example, if you owned a television station in San Diego, it would be illegal to own a radio station, newspaper, or another television station in the same city. The hope was that this would create a diverse and unbiased distribution of information.
According to federal law in the Communications Act of 1934, the airways were seen as public property. Commercial broadcasters were licensed to use these airways under the condition that the broadcaster served "the public interest, convenience, and necessity".
During Reagan's administration, Mark Fowler became the new Chairman of the FCC, and had a few different ideas on the role of media. He said, "Its time to move away from thinking of broadcasters as trustees and time to treat them in the way that almost everyone else in the society does- that is, as a business The perception of broadcasters as community trustees should be replaced by a view of broadcasters as marketplace participants."
He was able to persuade Congress to loosen the reins on Communications laws. What laws were changed? Guidelines for minimal amounts of non-entertainment programming were abolished. FCC guidelines on how much advertising could be carried per hour were also eliminated. Most importantly, The Fairness Doctrine was eradicated, which required the media to cover contrasting points of views. The FCC also used to require that stations perform a public service by reporting on crucial issues in their communities.
Wow, all these changes happened within seven years? Unfortunately, it didn't stop there. When Bill Clinton signed the Telecommunications Act of 1996, all of the original principles the FCC had put in place with the Communications Act of 1934 became null and void. This new Act allowed the corporate consolidation of our media, leaving us with what we have now: six corporations controlling every major media outlet.
This consolidation doesn't allow for free speech, viable democracy, or any other new media outlet to have a chance on the market. The point is to make more profit. How does this affect us as citizens? Like we said before, the original role of the media was to act as our watchdog and as our liaison. The media's accomplishments were measured by performance on the basis of public welfare, not profit. The media cannot be treated as just another product because the influence over people is just too significant.
On the other hand, how does this affect us as consumers? When the media is run as a business, they are competing to develop new products, watch costs, issue stocks, and gain larger market shares just as any business would. Their end goal is to get us to buy more. The idea is that we, as consumers, will regulate the marketplace and force companies to behave in the way that serves us best (like supply and demand). What have we been demanding from the media? We have forgotten that we ultimately run the media, and if we demand a change, then our government can step in and reinstate the laws that were once there to protect our free press.
For questions about sources, contact abby.suzannegmail****
CAW Champions League countdown video for CCL superstar Steven Seagal.
From: Lansing, MI
Height: 6'4" Weight: 300 lbs.
Steven F. Seagal is an American action movie actor,producer, writer, martial artist, guitarist, energy drink entrepreneur, and deputy sheriff. He belongs to a generation of show action hero actors who were featured in many blockbuster action films of the late 1980s and 1990s, such as Sylvester Stallone, Jeff Speakman, Jean-Claude Van Damme, Dolph Lundgren, Christopher Lambert, and Arnold Schwarzenegger.
A 7th-dan black belt in aikido, Seagal began his adult life as an aikido instructor in Japan. He became the first foreigner to operate an aikido dojo in Japan. He later moved to the Los Angeles, California area where he made his film debut in 1988 in Above the Law. Since then, Seagal has become a major action star, mainly due to his films of the 1990s, such as Under Siege (1992) and Under Siege 2 (1995) where he played Navy SEALs counter-terrorist expert Casey Ryback. In total his movies have earned in excess of $923 million worldwide.
Seagal is also a recording artist and guitarist and the founder of Steven Seagal Enterprises. In addition to his professional achievements, he is also known as an environmentalist, an animal rights activist and a supporter of Tenzin Gyatso, and the Tibetan independence movement. Spiritualism and Buddhism play an important role in Seagal's life and he has been recognized by Tibetan lama Penor Rinpoche as a reincarnated Tulku of 17th century eastern Tibet, Chungdrag Dorje.
Seagal is currently a Reserve Deputy Chief of the Sheriff's Office in the community of Jefferson Parish, Louisiana. Seagal has a second home in Louisiana, and spends several months a year there. He claims to have graduated from a police academy in California, and has a certificate from Peace Officer Standards & Training (POST), an organization that accredits California police officers. In television commercials broadcast prior to the premiere of his reality television series, Steven Seagal: Lawman, he claims to have been a police officer for 20 years. However, according to a December 2, 2009 Los Angeles Times commentary, P.O.S.T. has no record of this, and his deputy chief rank is ceremonial only. It should be noted, however, that an individual can serve as a Reserve Deputy Sheriff at certain agencies in the state of Louisiana without being P.O.S.T. certified provided he/she is partnered with another P.O.S.T. certified deputy. In November 2008, A&E announced that they had begun taping Steven Seagal: Lawman, which follows his work in the Jefferson Parish Sheriff's Office. The series premiered on A&E on December 2, 2009. Seagal stated that "Ive decided to work with A&E on this series now because I believe its important to show the nation all the positive work being accomplished here in Louisiana—to see the passion and commitment that comes from the Jefferson Parish Sheriffs Office in this post-Katrina environment." The series premiere drew 3.6 million viewers, ranking as best season opener for any original A&E series ever.
Seagal is a familiar face in the CAW world, having competed in SMF in the 2007-2008 season, most notably in a TLC cage match with Chuck Norris for what is now the SMF Action Star Championship. He now brings his unique brand of justice to the CAW Champions League.