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Irvine, Calif., January 20, 2010 – Nearly 7 in 10 Americans (69 percent) think having better choices in the drive-thru at quick service restaurants would encourage them to eat better, according to the newly-released “America’s Drive-Thru Survey”* commissioned by Taco Bell® to examine Americans’ drive-thru attitudes, behaviors and beliefs. Additionally, only half of Americans (50 percent) believe they can stick to a low-calorie diet while ordering through the drive-thru at quick service restaurants, while nearly 9 in 10 Americans (89 percent) would like to try better choices of their favorite menu items if they were offered.
Taco Bell®, which does approximately 70 percent of its business via the drive-thru, is answering Americans call with their new Drive-Thru Diet® Menu, featuring seven incredible tasting, Fresco-style menu offerings with less than nine grams of fat.
Christine Dougherty, Pensacola, Fla., is featured in Taco Bell’s Drive-Thru Diet Menu marketing campaign, which includes national TV ads showcasing her story of losing 54 pounds by reducing her daily calories while eating from the Taco Bell Drive-Thru Diet Menu. Like Dougherty, 72 percent of Americans visit drive-thrus for convenience, according the survey results.
“For me, I didn't want to cut out my fast food so I started choosing Fresco items from the Taco Bell drive-thru and making other sensible choices throughout my day,” said Dougherty. “Admittedly, I’m not someone who likes to cook and needed to find easy and inexpensive ways to make better choices that helped me reduce overall calories and fat in my eating plan.”
Available at participating Taco Bell locations nationwide, the Drive-Thru Diet Menu features seven Taco Bell favorites freshly-prepared with Fiesta Salsa – a zesty and delicious mix of diced tomatoes, white onions and cilantro – that replaces the cheese and sauce. Packed with flavor and only five calories per serving, the Fiesta Salsa allows you to reduce fat and calories without sacrificing flavor. Customers can make better choices compared to typical QSR choices while still enjoying their favorite tacos and burritos complete with grilled, marinated all-white-meat chicken, seasoned beef and even Carne Asada Steak.