BY MIRANDA WHEATLEY
ANCHOR AUSTIN KIM
You're watching multisource entertainment video news analysis from Newsy.
Yves St. Laurent may soon regret stepping on Christian Louboutin’s toes.
MediaBistro reports Louboutin asked YSL to stop selling four red-soled shoe styles from their Spring 2011 line because the style was similar to Louboutin’s. When that didn’t work, they went to court, asking for $1 million in damages and for YSL to quit selling the shoes.
Louboutin painted his first sole red with nail polish almost 20 years ago, registered the crimson soles in 1997 and trademarked the look soon after.
Since then the heels have generated their own following, with fans from J-Lo to Oprah.
“Christin Louboutin and the red sole is like peanut butter and jelly.”
And while Louboutin may be laying claim to crimson, CNN wonders, can you really own a color?
“It is a big deal because they are trademarked, the trademark of the Louboutin trend that red sole. I can spot that sole from blocks away. ... The trademark office determined that it was that fabulous and that distinctive so absolutely, absolutely, I think YSL may have been caught red handed, or red footed.”
A blogger for Stylite agrees and says Louboutin’s suit has merit.
“...Louboutin has built a well-shod empire from doing just that. And if a judge deems that YSL is eating away at that empire with its red soles, it’ll cement forever that red soles are the sole right and property of Christian Louboutin.”
Louboutin’s suit claims YSL’s red soles create a deceptive shopping experience for consumers looking for his signature red heel. But StyleBistro disagrees, saying -- Louboutin started a fight that’s almost impossible to win.
“As soon as they see the giant ‘YSL’ stamped on the insole, there won’t be any deception. … Not to be a downer on Louboutin, but I think enough is enough. … The red sole, like the Louis Vuitton logo, screams out that you need everyone to know that you wear Louboutins.”
And a blogger for Signature 9 asks, where should the line be drawn?
“While we can certainly see, and support, Louboutin’s position in this case, we also have to wonder if it might set a bad precedent. Will Chanel be able to sue bag makers who create quilted leather goods?”
So should Louboutin be given the sole rights to red? Let us know what you think about the fashion face off in our comments section.
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Transcript by Newsy.