SMX London 2009, investigating what the Google Gap is: let's ask Massimo Burgio!
A series of video interviews by Massimo Burgio *******www.globalsearchinteractive**** for a SearchCowboys article. *******www.searchcowboys****
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Gap jeans were born to fit, what were you born to do? Today, Gap officially launched its all-new 1969 Premium Jeans starting at $59.50. With 40 years of denim experience under its belt, Gap is confident its fresh, new collection with reinvented fits and styles can stand up to more expensive premium brands, but at a price point consumers can afford. Bottom line – Gap's new denim was born to fit. In the same thread, Gap is encouraging fans to reach back to their roots and declare what they were born to do.
To view Multimedia News Release, go to *******www.prnewswire****/mnr/gap/39686/
If you're looking for a unique travel experience working abroad, look no further! i-to-i's the perfect way to meet new people with our volunteer abroad & gap year travel programs.
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Two-Four-Six-Eight show us how you celebrate! Gap is taking its holiday cheer on the road this year with its official Gap "Cheer" Squad & Drumline. Starting on Black Friday, this spirited group of 12 professional dancers and drummers kicked-off a multi-city tour, which includes street performances in New York, Chicago, Los Angeles and San Francisco.
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Pine Gap a farm and ranch community in the Delhi area of Caldwell County Distributed by Tubemogul.
Super Producer and Community Activist Kevin "KHAO" Cates continues in his effort to help Bridge Da Gap between the children of today. Listen as he visits Bear Creek Middle School.(Produced by HD Boyz) www.yamillittle**** Distributed by Tubemogul.
This video shows you how to get the best rate on auto gap insurance coverage.
In reading "Driven" and "Made to Stick" I stumbled across an incredibly interesting idea. It's called Information Gap Theory. Dr. George Lowenstien wrote a paper about it in 1994 and it works like this: when we come across something new that is not explained by our previous knowledge or experiences, an information gap is formed. If you are a designer, creator or communicator, understanding how to use this gap will have great rewards.
Before I tell you how to put it to use, let's explore the gap with a story. Let's say you're a pentagon, and your entire world, all your of your previous experiences, everything you know, everything you think about, is pentagons. Then one day you come across a hexagon. A hexagon is not very different from anything you've previously experienced, so a small gap in your information is formed. This gap is easily rectified by explaining the hexagon as a pentagon with six sides. You quickly close the information gap and move on.
Next you come across a polygon. This polygon is so unlike anything you've ever seen before that it creates a huge information gap, and a problem occurs: when the information gap becomes this large it creates fear and people, I mean pentagons, loose the desire to close the gap and don't engage with the new product or service, I mean polygon. They either ignore it or run in the opposite direction as fast as possible.
Then you encounter a dot. It's like a pentagon but has a beautiful, continuous, smooth curve and no harsh angles. It is similar but also different from anything you have previously experienced and it creates a medium sized information gap. The power in medium sized information gaps is that they inspire curiosity. They are small enough to be crossed but large enough to create interest and this is the key to putting Lowenstein's Information Gap Theory to work for you: When you are building your next new product, service, or ad campaign, aim to create medium sized information gaps.
It amazes me how many new product developers, marketers, and advertisers create the wrong sized gap. They either create a "me too" product or service which creates an information gap that is too small and uninteresting. Or they let their engineers and creatives add wild, bloated, and unnecessary "features", and create a huge information gap that inspires fear over the size of the gap and size of the of the learning curve.
Each of us has an inherent desire to learn and explore, to the degree that you can create medium sized information gaps with your audience, with your new website, widget, and or marketing campaign, you will be successful! Thanks for watching and I look forward to your feedback!
Gaps performing live on 2/10 at "WeMerge Wednesdays," which takes place on the 2nd Wednesday of every month at Stage 84 in Davie and features live art, open mic, free giveaways, and featured acts from all genres of music. Admission is free. For more info:
Bridge Da Gap is a textbook, CD, and curriculum designed to help the youth build foundations, advance dreams and transform lives through character. Distributed by Tubemogul.
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Corporate Social Responsibility News: Gap's "Most Ethical Company" Award from Ethisphere; Greener Packager's Guidelines to Sustainable Claims
It's one thing to discover you're in 'the gap" that Ira Glass talks about, and yet another to realise the honeymoon is over. What's the solution when you're taking two steps forward and three back?