Grab your grillz and your Air Force Ones. Nelly's back baby! The iconic rap star with such hits as "Shake Ya Tail Feather" and "Hot in Herre" has returned...reinvented. Carbonated TV was on set of the star's new video "Just a Dream" in beautiful Playa del Rey, California and learned that the MC genius has much more than sick rhymes stacked in his back pocket.
"Just a Dream" is a track off Nelly's new album"5.0," which is set for release on November 16th. Expect mad collaborations with T.I., T-Pain, and returnee Kelly Rowland, who collaborated with him on the hit "Dilemma." He admits she is totally taking the world by storm and is happy to have her in his life. For an individual known to upstart parties with his club beats, "Just a Dream" definitely sets a more demure tempo from the Nelly we've come to know. Nelly considers the jam "timeless" and relatable to his fan base: gaining love and losing love. Nelly, now entering the rap game ten years later, seems to be more connected to his heart and soul than before. A man devoted to a cause, Nelly is temporarily hosting a radio show in his home of St. Louis on Hot 104.1 and donating all the money from the gig. He admits that he has always been deeply appreciative of his city St. Louis and has wanted a way to truly show his gratitude and give back to the community.
While Nelly will not be making money off his new stint, he knows music artists are salivating at the mouth wishing they had thought of radio hosting. Instant self promotion on the radio? What could be better with a new album on the horizon! Of course, the album release date will prevent this from being a permanent job for Nelly, but he understands how much music has changed, and how he must stay true to his roots as an artist in order to survive. Music has become immediate, and Nelly knows he can easily upload a song he recorded and tweet it the next day. The amount of music readily available is growing at a steady incline, but Nelly thinks people aren't necessarily quick absorbent sponges for tunes and are still selective, seeking true artistry and creativity in the end. The true artists will be the ones to survive this new media craze.
What can you expect from the video? A true musician never reveals all his secrets, but what Carbonated TV can tell you is ...it involves a Mustang dangling from a crane! Nelly swished back and forth over the sandy beaches of Playa del Rey yesterday in a new black Ford Mustang. He was dressed in a loose white satin shirt buttoned only slightly for the ladies! By his side was Vampire Diaries' star Katerina Graham who is apparently managed by Perez Hilton...who knew! Expect to see beautiful sunset shots and many dream references, i.e. playing with the idea of white, throughout the video.
Be on the lookout for Nelly's new video "Just a Dream" and his album "5.0" set for release on November 16th. Until then, you can download the above jam and his other simultaneous release "Tippin in Da Club" on iTunes!