Each year the latest high tech toys and games are displayed side-by-side with all-time classics at the annual Toy Fair. This year, one of these icons is turning the big 4-0. To stay hot and trendy in the 22 billion dollar industry, Hot Wheels is celebrating with a major tune up.
For the first time ever, the company decided to have outside designers to create the newest Hot Wheel. The toy maker invited several major automakers to submit ideas using their brand's own essence, and at the same time, reflect their own motto of power, speed and performance in the Hot Wheels Designer's Challenge. Six automakers jumped at the opportunity to produce a commemorative design.
The design process was very similar to that of a real car, but this time there were no rules, no federal regulations, no speed limit and no limit on price. Amaury Diaz Serrano, of Chevrolet, took inspiration from both childhood memories of his own collection and the 1957 Corvette SS to design the Chevroletor. Designers from Lotus wanted their car to be instantly recognizable when creating the Lotus Concept. Other top designs included Ford's Gangster Grin, the Dodge XP-07, the Honda Racer and Mitsubishi's Double Shotz.
Produced for General Motors
Hot Wheels' first-ever Designer's Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle.This event marked the first time Hot Wheels has turned outside the company to seek new vehicle designs. Automotive manufacturer participants in the Hot WheelsÆ Designer's Challengeô - Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi - were tasked with designing a car that captured the die-cast brand's core essence of speed, power, performance and attitude, while also encompassing the distinct attributes of each company's automotive brand values. In addition, each car had to be able to perform a loop on classic Hot WheelsÆ orange track. The top three designs from each automotive manufacturer were selected and presented to a panel of judges that included editors from the Los Angeles Times, Car and Driver, and Men's Journal, along with Hot WheelsÆ designers and executives.
In celebration of the 40th anniversary of Hot Wheels®, the brand has teamed up with Gallery 1988 to host a unique art exhibit, which will feature more than 200 pieces created by pop surrealist artists
Produced by On The Scene Productions
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Review of the lineup of toys and diecast cars for the show Hot Wheels Battle Force 5. More info at *******blog.atamaii****/
Great Hot Wheels Video - Great games,, download at *******games.93vs****
About the size of a credit card and as slim as a cell phone, Hot Wheels R/C Stealth Rides are the first-ever fold-flat R/C cars from Mattel. Yes, flat. *******www.timetoplaymag****/toys/2167/mattel/hot-wheels-r/c-stealth-rides/
About the size of a credit card and as slim as a cell phone, Hot Wheels R/C Stealth Rides are the first-ever fold-flat R/C cars from Mattel. Yes, flat.
Make bath time fun with the Hot Wheels Speed & Splash Duel. The playset uses suction cups to stick to the bathtub wall so kids can easily embark on a wild water race. Use the included cup to fill the starting gate with water to begin the race. Then send two cars down the track and watch as they jump from one track to the other. This multi-level racetrack features trap doors that dunk the slower car into the tub. The playset comes with one Hot Wheels vehicle and a tire target. *******www.timetoplaymag****/toys/2331/mattel/hot-wheels-speed-splash-duel/
Hot Wheels Rev Ups are cars that you rev up to get them to move on their own. With the Skyhigh Speedway, kids can rev up their Rev Ups through an action-packed race course. The Skyhigh Speedway includes a vertical climb, upside-down Hot Wheels loop, and zip line to show off the stunts that make Rev Ups vehicles so cool. The racetrack also features a directional gate so kids can choose where they want the Rev Ups vehicle to go first—the loop or the vertical climb. The playset includes one Rev Ups vehicle. Magnets embedded in the tracks and the cars are what lets them climb in ways that vehicles in the real world do not. *******www.timetoplaymag****/toys/2332/mattel/hot-wheels-rev-ups-skyhigh-speedway/
Hot Wheels Cobra Stunt Set
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