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3:46
Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety Purchase anxiety is quite common for people to go through stress as they make decisions. But it is extremely stressful for a parent who's making this decision of what childcare center to use. They can usually reduce the sign of anxiety if you offer a guarantee, offer to answer their questions, use testimonials and work on building connections. So let's talk about the guarantee for a second. You can offer pretty much anything that you want. My recommendation is that you consider offering as much as a full trial month with a hundred percent money back guarantee. What this does is it immediately takes all the risk off of them and puts it on you. Now I know that some people will talk about, well, what if they you know, bring their child in usually for a month and go away. And you've always got that risk. But the other side of that is, if you've got a new student or a new child and they're paying $800-900 a month, and they stay for 24-30 months with you, that well outweighs the risk of the few that might take advantage of you. You can also reduce this anxiety by setting up frequently asked questions on your website. You can also do it with a brochure and any kind of handout. If you're a little concerned of what to write, just write down the questions yourself and then you answer them. And then put them on your website. Another thing you can do is write down the should ask questions. Because there's quite a few questions that probably should be asked by parents that just don't get answered in the process of taking the tour in making the decision. So if you write down those should ask questions and then answer them, that also will reduce this purchase anxiety. Showing your expertise. Google's more and more about authority. A person can walk in and they can see the perfect preschool setting. They can see, you know, a well-cleaned maintained area. But the other thing tha
8 Jun 2017
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4:14
Jeff Fisher on Daycare Marketing: How To Market Your Center Hi Jeff Fisher here to talk about daycare marketing. Daycare marketing involves understanding the competitions and the needs of your community. Finding gaps in services provided by your local businesses can help define a great online marketing plan. In addition to an informative website with great content, start a blog to gain trust and promote your business. Feel free to use local directories where customers can write reviews and be creative. First step, is to research your competition. You need to get familiar with the competition. This will help you identify opportunities in gaps and service. Search the internet for local providers in your area and see what they offer. Make a note of the sites that they link to, contact the webmasters of those sites and suggest that they link to your business as well. The more sites that link to your site, from reputable websites, the higher you rank within the search engines. The second step, find your target customer and get to know them. Pay attention to the specific values of the customers that you have. Is there a trend? Are most of your customers concerned with quality over price? Or are they mostly looking to spend less money? What are some of the key concerns? Successful daycare marketing begins and ends with identifying the target customer and learning what they're looking for. Read the comments and reviews from other daycare businesses in the area to improve your online marketing strategy. Customize your website, number three, if you want to meet your community's needs. So the next step is your daycare marketing plan. Use the information you've collected from the step, first two steps, so you'll learn that most parents in your community are more about quality than cost. Use this information to create content for your website that focuses on professionalism of your staff. Remember to include the name of your business in the text of your site, and do not j
8 Jun 2017
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4:41
Child Care Websites: Jeff Fisher Reveals What Makes A Great Website Hello, Jeff Fisher with Local Child Care Marketing. Child Care Website—What Makes a Great Website. I'm often asked this question and so tonight I want to do a quick review of what makes a great website. First of all, we look at this simple website and what we need to understand is the very most important thing, as far as I am concerned is the phone number in the upper right hand corner. People come on, they read very much like they read a book. So they're looking here what's up here, it needs be attractive, but yet not distracting. So you've got to find simple clean lines to make a great website. Here you want to discuss your top three benefits, what makes you unique, there's a variety of things it is called. And then you want to provide a place for them to learn about your program as if they're already there to learn. Now you've got a little video here, this one we call the "Professor Video" professor on puppet. He's basically gonna say these words over again and invite them to come in for a tour. So that's what we call the feature box. Then simply come across the nav bar, because their eyes travelling this way. The home page, events and updates page which is also a blog, about us, the program so you want to list your programs and review what they are. And each page needs to have about three hundred and fifty words on it and a couple of images to really stand out. Gather some parent testimonials and get those put up on the page. Put up a contact form and then the eyes are gonna follow down on this side. So one of the things that you want to do is you want to make sure you have something to give away. In this case, we're giving away the ten factors to consider when choosing a childcare. So parents can hop in here, and they can get your ten factors or your twenty factors whatever the number is, to choosing a childcare center. We always like to put building image out there. It reduces stress,
8 Jun 2017
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2:06
Child Care Consultant Jeff Fisher Reveals How Preschool Growth Excels With Strategic Partners Today I'm gonna review how preschools can grow through the use of strategic partnerships. It's an important way to expand the reach of your marketing plan. What you do is invite strategic partners to join your sales team. Why might you ask would you want to seek these partners out? Well quite simply, you can share cost, you can share client list, increase your lead sources and you end up with a strategic partner who will refer your center as well as you refer their business as well. How do you identify partners? You want to look for local businesses with ties to the same customer base. Online partners that can assist you in driving traffic to your website, Pinterest or Facebook. And community partners such as a pediatrician that can share the marketing costs for maybe you sponsoring a flu shot there or something along those lines. You need to offer incentives. Simple incentives can go a long way. Offer discounted services. You can offer a place to put a banner on your website to promote the online business. Be creative and avoid being cheap. One new enrollment is worth way more than a $25 Gift Card. So please, please keep that in mind. It takes a lot to get somebody to go out and promote your business and you want to get those new enrollments. Ready to grow your preschool? For a complimentary Web Presence Assessment and Business Consulting Sessions with me, Jeff Fisher, call 855 215 3838 Ext 704. Again, 855 215 3838 Ext 704 for Complimentary Web Presence Assessment and Business Consulting Session. Thank you. Child Care Consultant Jeff Fisher Reveals How Preschool Growth Excels With Strategic Partners
8 Jun 2017
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3:55
Jeff Fisher on What Makes A Great Day Care Website Hi, Jeff Fisher here with Local Child Care Marketing. Tonight I want to discuss what makes a great daycare website. I've got an example here of what we consider a really nice little website that gets the message out but allows the people to get what they need as quickly as possible. You have about seven seconds before they're going to leave the page. So you want to have your phone number up here. You want to make sure that's clearly visible. Understand that they come over here to the left hand side. The eye moves down a little bit then they start reading from left to right. So we want to make sure your top benefits are listed here. And there we want some kind of video. We call this "Professor Puppet" video about the slideshow. Something that conveys the message of what we've said over here. So we have not only words but we have visuals to back that up. We put in an 'Events and Updates' page, you can also call it blog. You want to talk 'About Us', you want the 'Programs' listed in a drop-down menu here so that they simply can be reviewed and clicked on. You need about three hundred and fifty words on each of those individual pages. 'Parent Testimonials', you want to get both written and in video and get them up on the site. Simple 'Contact Us' form works really well. Ten factors to consider when choosing a childcare or daycare. So what we do is, as a part of our package, is we offer to create a simple little handout that you can use for tours, you can use it at local elementary school fairs and most important, people who put it in their name and email and they can get the report. You also want to put this image here of your building. We find that as a way that reduces stress especially for parents that are new to town. And then a little button here that allows you to click to get driving directions. Continuing down to this sidebar, we want to have again our blog, events and updates available so they can ge
8 Jun 2017
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1:25
Jeff Fisher Online Child Care Marketing Expert Thanks Author And Business Success Coach Kris Murray Hi! Jeff Fisher here. I'm an online Child Care Marketing Expert. I specialize in helping child care centers with their website and increase their overall web presence. I just want to take a moment today and thank Author and Business Success Coach Kris Murray for all the assistance that she has provided Local Child Care Marketing, my company, over the past two years. And if it wasn't for Kris, I would not have made this venture into the child care market. I just want to take a minute and thank her for that. I also want to acknowledge her book that she brought out a little over a year ago, "The Ultimate Child Care Marketing Guide". This is a book if you're a child care center provider, and or even the director or assistant director, that you need to read. There's no doubt that Kris Murray is a world-renown expert in child care marketing. And she's encapsulated it all right here in this simple marketing guide. Please take the time and buy this guide and read it and put it to work for you. This is Jeff Fisher, Local Child Care Marketing. Give us a call! 855-215-3838 today if you're ready to start your online web presence. Have a great day! Jeff Fisher Online Child Care Marketing Expert Thanks Author And Business Success Coach Kris Murray
8 Jun 2017
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7:34
Jeff Fisher & Jason London - Killer Movie - Tribeca A reality TV director copes with a spoiled celebutante and a show gone haywire when a masked killer starts bumping off the crew in this slasher-movie satire.
3 May 2008
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2:00
Jeff Fisher - Killer Movie Director & Writer- Tribeca Film Festival
6 May 2008
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1:25
Local Child Care Marketing - Pay-Per-Click Advertising Explained What is Pay-Per-Click Advertising? And how do I know which sections are the paid sections? And so I want to take a look at it this evening and review that with you. So when you look at Google and I typed in "best child care peekskill" here, the thing that pops up on the top is this salmon-colored box or light orange or whatever color you want to call it. And you'll notice that Google clearly states here that these are ads. So there are ads related to this keyword phrase that I typed in. So one, two, three is how these ads count. This down here is organic, then it jumps over here underneath the map, it counts four, five, six and it goes all the way down to eleven. So that's how pay-per-click is identified. The purpose of pay-per-click is to get targeted traffic to your website. You get to choose the words and you can be as specific as if you want to just to target infant care, you could do that and achieve that goal with only having clicks for infant care and it'll come to your website. So Pay-Per-Click Advertising is a great way to get targeted traffic to your website. This is Jeff Fisher with Local Child Care Marketing. Thank you. Local Child Care Marketing - Pay-Per-Click Advertising
8 Jun 2017
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1:47
Friends and former teammates came out to honor Steve McNair at funeral services in Hattiesburg, Miss.
16 Jul 2009
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7:42
Former teammate Ray Lewis speaks at Steve McNair's funeral.
12 Jul 2009
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4:09
NFL Total Access debates some of the Titans' key issues, including QB Vince Young's role in 2009.
16 Jul 2009
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4:04
*******www.opensports**** Sean Salisbury could not believe Jeff Fisher's decision to not kick the potential go-ahead field goal late in Houston, but sees the potential of the Cowboys when they're able to put their bitching and complaining aside.
16 Dec 2008
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0:30
*******AutomotiveOutfittersReviews**** Automotive Outfitters Reviews EXACTLY What I Want!!! I have had my last 5 cars customized and or upgraded by Automotive Outfitters. I always get exactly what I want in a very timely fashion at a great price. I usually come up with some pretty wild ideas for my cars and Troy never says no. The sales team at Automotive Outfitters has never let me down! So, I am proud to say that I have friends at Automotive Outfitters. Thank you Troy and Mike. Bob V... Worry Free!!! Thanks Automotive Outfitters! for the super signature platinum customer service on Wednesday .... Now I can have a safe and worry free drive to Eugene. Gunga La... Awesomeness!!! Truck is awesome! Thank you to the sales team at Automotive Outfitters for always hooking me up! Automotive Outfitters...If you are a fan then you already know we are AWESOME but do all your friends know?!? Spread the awesomeness around and share us with your friends and family. They will thank you! And by the way, YOU are awesome too! We couldn't do it without you. Van L Honest!!! I've known the sales guy Troy who works for Automotive Outfitters for a long time and he's always been straight forward and honest. I send my friends who are looking for tires and wheels to Automotive Outfitters all the time, seriously. Jeff Fisher Customer Since 05' Friend since 89' ... Jeff T Will Return...!!! Great job! In and back out in 1 hour! Quick service and felt I was treated fairly! Will return with to Automotive Outfitters with no hesitation. Was charged what was quoted to me. Automotive Outfitters Great shop for tires and wheels. Took my appointment and had me in and out within 30 minutes. Great job. Low key shop. In and Out!!! Thanks to the team at Automotive Outfitters for getting me in and out on Friday! NOTICE: The rater of this business is real. This positive testimonial review of in Automotive Outfitters in Portland, OR may be modified to qualify as unique content within the review space provided herein Automotive Outfitters in Portland, 503-775-0265 for more FIVE STAR****Business Reviews and Ratings. Automotive Outfitters was established in 1999 to bring the best values in custom wheels, tires, window tinting, vehicle accessories and customization to the Pacific Northwest. We pride ourselves on being the most knowledgeable shop in the area, and enjoy the relationships we have earned with our clients. We carry over 10,000 wheels in stock. We have a wheel configuration computer to display any wheel you can find on most any vehicle. In addition, we mount and balance your wheels and tires in house and add window tint or vehicle accessories while you wait. We service the following areas 97222, 97202, 97206, 97236, 97221, 97045, 97203, 98663, 98600,97015
3 Jun 2010
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0:18
STRAIGHT FORWARD!!! I've known the sales guy Troy who works for Automotive Outfitters for a long time and he's always been straight forward and honest. I send my friends who are looking for tires and wheels to Automotive Outfitters all the time, seriously. Jeff Fisher Customer Since 05' Friend since 89' ... Jeff T FEELING BETTER ABOUT MYSELF!! Couldn't be happier I was so happy with the tires and service I received from this local shop. There was no pressure and, as a girl, had been treated as stupid or felt pressured at other shops. Automotive Outfitters treated me like a friend and I got great tires at a even greater price. Thanks Troy and Mike!!! May 24, 2010 by Kelly Sampson in Portland, OR AMAZING INVENTORY!!! Amazing inventory for tires and wheels at Automotive Outfitters. The sales guy really knew what he is talking about - how refreshing!
10 Dec 2010
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0:18
THANKS!!! Thanks to the team at Automotive Outfitters for getting me in and out on Friday! With Great Appreciation. JT STRAIGHT FORWARD!!! I've known the sales guy Troy who works for Automotive Outfitters for a long time and he's always been straight forward and honest. I send my friends who are looking for tires and wheels to Automotive Outfitters all the time, seriously. Jeff Fisher Customer Since 05' Friend since 89' ... Jeff T REFRESHING...!!! Amazing inventory for tires and wheels at Automotive Outfitters. The sales guy really knew what he is talking about - how refreshing! LOCALLY OWNED...!!! If you are needing new wheels or tires you have to get yourself to Automotive Outfitters .... locally owned and operated by Portland natives. Hands down makes Les Schwab look like another Mc E Dee's. If you want quality and customer service give them a call. You will be glad you did!
14 Jan 2011
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