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*******www.ibm****/services/us/cio/ciostudy/lessons-learned.html?cm_mmc=agus_cioviddistr-20100219-uscxv100-_-v-_-clarke-_-yahoo Mobile phone provider Nokia's SVP and CIO John Clarke describes how a focus on collaboration tools among employees benefits workplace productivity. The initiative helps reduce costs, while elevating corporate social responsibility.
John Clarke SVP & CIO, Nokia:
I’ve been involved in Nokia in our Way of Working—our WOW—our mode of operation and
thinking about how we get things done as a company. Being fairly new at that time to the
company, I was more than fascinated by understanding how people work, how teams work, how
employees work together. What we quickly identified was that it’s important that employees
collaborate collectively. We are a global company. We have designers and engineers all over the
globe, all of them with great insight. It was difficult to bring them together, to collectively
engage. The innovation here was to quickly incorporate and deploy telepresence, the way of
bringing in high-level, studio-quality facilities to let them easily talk to each other, to exchange
information. You’d have designers, for example, working on a device. They’d like to talk about
the screen or the keyboard layout.
[We’d] give them such facilities that they could look at the detail, but they could be in
California, in London, and in Tokyo. The innovation was to give them that facility. It had
multiple benefits. For one, the designers loved it because they could meet without any need for
flying or travel. The facility was so good it felt like being face-to-face. It also had a huge benefit
from an environmental concern because employees are enthusiastic about environmental concern
and social responsibility. It ticks another box in my view on how good they feel. Of course, it
also saved us money through travel and wasted time. What we talked about quite actively here is
less time flying, fewer air miles, and more family miles. Spend time with the family rather than
spend time traveling at weekends. You can utilize technology. We discovered that by some
external research. Actually, in utilizing that technology, it can have multiple benefits. It can help
people do what people like to do, which is collaborate and engage.