CHEERIOS(R) KICKS OFF NATIONAL EFFORT TO GET BOOKS INTO KIDS' HANDS - FOR 5TH YEAR IN A ROW
Celebrating National Children's Book Week (Nov. 13 - 19)
Carrie Underwood to Kick Off The Salvation Army's Red Kettle Campaign During Dallas Cowboys Thanksgiving Day Halftime Show
Live, Nationally Televised Performance Celebrates 115th Anniversary of Christmas Fundraising Campaign
Irving, TX (November 22, 2006) /PRNewswire/ -- Tomorrow, country music superstar Carrie Underwood will be the featured performer for the tenth anniversary of the live, nationally televised Dallas Cowboys Thanksgiving Day halftime show to officially kick off the annual Salvation Army 2006 Red Kettle Christmas fundraising campaign.
Underwood, the American Idol winner, who last night was named Favorite New Breakthrough Artist at the 2006 American Music Awards (AMA) and was recently named Female Vocalist of the Year at the 2006 Country Music Association (CMA) Awards, will perform songs from her quadruple-platinum selling debut album, Some Hearts, which contains three #1 country singles. Since Carrie Underwood was named the 2005 American Idol winner, she has collected numerous awards including two wins at the CMA Awards and nominations at the upcoming American Music Awards and People's Choice Awards. For the tenth consecutive year, the Red Kettle campaign will be launched as part of a special live concert at Texas Stadium during the Cowboys' traditional holiday game. This year, the Cowboys play the Tampa Bay Buccaneers and the game will be televised nationally on the Fox Network beginning at 3:15 CST, Thursday, November 23.
"I am so glad to have the opportunity to spend Thanksgiving in Dallas this year," said Ms. Underwood. "My family and I have been spectators several times in the past, and now I am thrilled to be performing at halftime this year! I look forward to teaming up with The Salvation Army and the Dallas Cowboys for a great day. See you on the 23rd."
"Our halftime celebration at Texas Stadium has become a very unique and visible part of the family holiday tradition that is Thanksgiving in America," said Jones, the Cowboys' owner and general manager. "There's not a better way to commemorate the tenth anniversary of the Red Kettle Kickoff than having all of us who support the special work of The Salvation Army know that our collective efforts during the past decade will result in the one billionth dollar dropped in a kettle some place in America this Christmas season."
Since 1997, the nationally televised Cowboys Thanksgiving Day game halftime show has officially launched the Red Kettle Christmas Campaign at the national level. During this time period, the campaign has raised nearly $900 million to help an average of 37 million people in communities nationwide. Previous halftime performers have included: Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.
As part of the celebration, Ms. Underwood and Mr. Jones will be among the first to make donations to the Red Kettles, which help to raise money for holiday toys, coats, rental and utility assistance, and many other Salvation Army social services provided throughout the year.
"We continually see increased demand for our services and the annual Red Kettle Campaign is a major reason why we are able to provide assistance to those in need in over 5,000 communities nationwide," said Commissioner Israel L. Gaither, National Commander of The Salvation Army. "We have been privileged over the years to have The Dallas Cowboys allow us this tremendous national forum, and we are pleased that Carrie Underwood has agreed to help us kick off the 2006 campaign."
From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. As part of the campaign, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers. In 2005, the campaign raised a record $111 million nationwide, with nickels, dimes, quarters and dollars (and the occasional diamond ring or gold tooth) all being returned to help those in the communities where they were raised. Last year, the funds helped The Salvation Army to provide assistance to more than 31 million Americans in need.
HEART ATTACK SUPER BOWL AD KICKS OFF KING PHARMACEUTICALS' SPONSORSHIP OF AMERICAN HEART ASSOCIATION'S HIGH BLOOD PRESSURE WEB SITE
New Super Bowl 'Player' King Pharmaceuticals uses engaging and entertaining ad treatment with element of surprise to tackle major health issue
Viewers called on to self-assess risk of heart attack and stroke on AHA Web site
BRISTOL, TN/DALLAS, TX - January 30, 2007 / PRNewswire /- King PharmaceuticalsÂ®, Inc. (NYSE:KG) is launching a three-year sponsorship of the American Heart Association high blood pressure Web site via a nationally broadcast commercial airing during Super Bowl XLI. The ad aims to increase public awareness of high blood pressure and other risk factors and the impact it has on a person's overall risk of serious cardiovascular disease by steering viewers to the American Heart Association's online high blood pressure risk assessment tool.
Debuting a commercial during the most watched television event in the country is a first for King Pharmaceuticals, and the first time the American Heart Association has been included in a Super Bowl commercial. The 60-second unbranded spot will air during the second quarter, shortly before halftime. A 30-second version of the ad will also air during the post-game show. The full campaign includes a print advertising and online media component as well.
The creative concept for the ad was developed by King Pharmaceuticals, with the American Heart Association providing feedback and input on overall messaging and the interaction of risk factors. Titled 'Heart Attack,' the spot uses an entertaining and engaging treatment that emphasizes the element of surprise to communicate the risks of uncontrolled high blood pressure, also called hypertension - a condition that causes or contributes to more than a quarter of a million deaths in the U.S. each year.
'We are extremely pleased to have found in King Pharmaceuticals a partner so committed to raising public awareness about the risks high blood pressure poses and its relationship to cardiovascular disease,' said Dr. Daniel Jones, President Elect of the American Heart Association and a member of the association's High Blood Pressure Research Council. 'Historically, it has been difficult to convince people of the seriousness of high blood pressure because they usually don't experience specific symptoms. In launching their sponsorship of our high blood pressure Web site with a Super Bowl commercial, King is providing a catalyst for the millions of people who don't realize they have high blood pressure or don't think they need to address it. The goal is to prompt them to take action to reduce their overall risk for serious cardiovascular disease, heart attack and stroke.'
With the suspense and drama of a Hollywood action movie, 'Heart Attack' features a Heart Man going about his everyday business when he is ambushed by high blood pressure and his accomplices - high cholesterol, overweight and diabetes. When the villainous risk factors are done with 'Heart Man,' he is left with a clear understanding of the threat they pose, while the audience is asked, 'Is your heart at risk of an attack?' Viewers are then called to action to find out what their personal risk of a heart attack or stroke is by going online to www.BeatYourRisk.com (a web site to be launched on February 4th) and taking a short online quiz. The hope is that they will then discuss their risk profile with their doctor and take appropriate action to reduce their risks.
'With nearly a third of the 72 million adults who have high blood pressure unaware of the serious cardiovascular risks the condition poses if left untreated, we felt the scope of the problem demanded a stage with the Super Bowl's broad demographic reach,' said Steve Andrzejewski, King Pharmaceuticals' Chief Commercial Officer. 'At the same time, we knew we had to break through the clutter to motivate the audience to take the American Heart Association's online risk assessment quiz. We're confident the creative concept of the ad will make it a very effective means of spreading our message to the millions of people with uncontrolled high blood pressure as well as to the people who influence their health decisions.'
The three-year sponsorship will involve a variety of joint national and local initiatives designed to send people to the sponsored high blood pressure area of www.americanheart.org to increase their awareness of the impact that high blood pressure and other risk factors have on their overall risk of serious cardiovascular disease, heart attack and stroke. These initiatives will encourage people to take action to reduce those risks by speaking with their doctors about their risk profile.
The ad is also a Super Bowl first for advertising agency Glow Worm, a part of Publicis Healthcare Groupe, while Publicis Groupe's Optimedia handled the broadcast media buy.
the kick off only of the match.
Andy Dick Gets Kicked Off Jimmy Kimmel
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2 amazing goal from kick-off circle
LOJACK & NICB KICK OFF EDUCATION INITIATIVE WITH SURVEY THAT REVEALS AMERICANS ARE VULNERABLE TO VEHICLE AND ASSOCIATED IDENTITY THEFT
Name July (the Highest Vehicle Theft Month of the Year) as "National Vehicle Theft Protection Month"
Americans are not taking the necessary precautions to protect their vehicles from theft and are putting themselves at risk for identity theft based on what they leave in their cars, trucks and SUVs, according to a survey released today by LoJack Corporation (NASDAQ: LOJN) and the National Insurance Crime Bureau (NICB). The two leading authorities on vehicle theft protection kicked off a joint education initiative with this survey and named July (the highest vehicle theft month of the year) as "National Vehicle Theft Protection Month."
"LoJack and NICB have joined forces because we believe that many Americans are leaving themselves exposed to today's professional thieves. Our survey has confirmed the need for consumer education around this issue," said Ronald V. Waters, President and Chief Operating Officer of LoJack. "Not only have we created a month for consumers to focus on this important matter, but also we are making available valuable theft protection information that can help consumers change some of the negative behaviors we uncovered in our survey."
The Mayor of Mexico City, Marcelo Ebrard, gets his hands dirty while he kicks off the new initiative to develop rooftop green zones and gardens.
One of Gumby's offices is in the same building and it was natural to have everyone's favorite clay friend present.
Dust Off The Catwalk, Lexus and Vogue Kick Off Fall Fashion Season During Pebble Beach Concours d'Elegance
The leading luxury automaker and the venerated arbiter of fashion join forces to usher in the new fashion season
Exquisite design, top talent and innovative fashion converged during "The Lexus Fashion Preview" fashion show at the 57th Annual Pebble Beach Concours d'Elegance. On Friday, August 17, 2007, Lexus and Vogue showcased collections from the next generation of young American design talent to more than 1,500 guests at the premier invitation-only fashion event.
The showâhosted by Vogue's fashion news and features director Sally Singerârevealed the collections from the finalists of the prestigious Council of Fashion Designers of America/Vogue Fashion Fund initiative. The CFDA/Vogue Fashion Fund competition is the fashion industry's intense search for the talent that will emerge as the next great American designer. Selected from a field of hundreds of initial applicants, the 10 CFDA/Vogue Fashion Fund finalists will compete for the top prize of $200,000 and the opportunity to be mentored by the fashion industry's top designers and executives.
The Valspar Corporation, a global leader in the paints and coatings industry, held
the final round of its Paint Performance Challenge yesterday during the Arthur Ashe
Kids' Day Stadium Show that kicks off the US Open. Michael Velasco of Santa Cruz,
California, hit 18 targets during the final skills challenge, beating out eight
other amateur fans to compete against Roger Federer, Rafael Nadal, Serena Williams
and Daniela Hantuchova.
Insights, wisdom and learning experiences are meant to be shared. Here is Intel's Pat Gelsinger kicking off the Intel Developer Forum in San Francisco, CA on September 18, 2007.
Clarkson Calls for Volunteers and Donations as Honorary Chairperson of Nation's Oldest Annual Fundraiser
Irving, TX (November 21, 2007) / PRNewswire / â Tomorrow, two-time Grammy Award winner Kelly Clarkson will be the featured performer during the nationally televised halftime of the annual Dallas Cowboys Thanksgiving Day game to officially kick off the 2007 Salvation Army Red Kettle Christmas campaign.
Clarkson is also serving as honorary chairperson of the campaign, which will run nationally from Friday, November 23rd through Christmas Eve, December 24th. The Red Kettle campaign, the oldest annual charitable fundraiser of its kind in the United States helps raise money for those who need it most in communities nationwide â providing toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round.
MOLLY SIMS AND GUNNAR PETERSON KICK OFF THE 2008 PETFIT CHALLENGE TO HELP AMERICA'S CATS AND DOGS LOSE 50 MILLION POUNDS
Challenge Marks Launch of The American Veterinary Medical Association and Hill's Pet Nutrition First-Ever Joint National Weight Loss Campaign for Dogs and Cats
As millions of people make a resolution to lose weight this year, 54 million overweight cats and dogs in the United States also are in need of shedding a few pounds for their health's sake. Today, to help America's beloved pets start their path to a healthier lifestyle, the American Veterinary Medical Association (AVMA), one of the most trusted authorities on animal health and welfare, and Hill's Pet Nutrition®, a leader in pet nutrition, launched the 2008 PetFit Challenge with a pop up pet health and fitness center at the Hollywood and Highlands in Los Angeles. As part of this challenge, the AVMA, Hill's and celebrity fitness guru, Gunnar Peterson, along with the first participant, actress and model, Molly Simms and her two dogs, Chloe and Poepette, are pledging to help America's pets lose 50 million pounds in 2008 - one of the biggest overall weight-loss challenges in America.
Law firms from throughout the region visit the Southwestern Virginia Second Harvest Food Bank to kick off the 2nd Annual Legal Food Frenzy!
For more, read Politico:
John McCain, Hillary Clinton, and Barack Obama all give speeches to kick off the general election.
Britney Spears to Kick Off MTV VMAs, Jennifer Aniston's Stalker Role, Jessica Alba Visits Cedars-Sinai, Kim Kardashian: Party Hopper, Sienna Miller: Ready to Relocate