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In this short educational video, Li Evans of SearchMarketingGurus**** and SerengetiCommunications**** give some tips on managing your reputation online in both the search engine results and on various social media sites. Full video transcript at: *******www.SearchMarketingGurus****
3 Jun 2009
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These days it takes a lot more than just having a twitter account or a facebook page to be successful in social media! In this short educational video, Liana "Li" Evans gives 3 quick tips that companies can use to integrate into their social media strategies and be more social with a lot more success. Full Video Transcript At: *******www.SearchMarketingGurus****
27 May 2009
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It's not easy setting out to build a community around a blog, a networking group or a forum, but these three tips presented by Liana "Li" Evans of SearchMarketingGurus**** can help you get a good head start. Remembering that it's not all about you, or your marketing message is key to successful community building. Full video transcript at: *******www.searchmarketinggurus****
13 May 2009
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In the 2nd part of this 2 part series on measuring your social media efforts - successes and failures, Li Evans of Key Relevance & Search Marketing Gurus explains 3 more tips for tracking and gauging social media strategies. Complete with screen captures of tools, Li explains Retweeting, Bookmarking, Reviews and more! Full video transcript at *******www.SearchMarketingGurus****
23 Mar 2009
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This short video give tips on what to look at in metrics in social media. This is part one of a two part series discussing social media metrics and how to define goals to gauge both success and failure with social media strategies. Full transcript at: *******www.SearchMarketingGurus****
11 Mar 2009
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In this short, educational marketing tips video, Li Evans of KeyRelevance & SearchMarketingGurus discusses 3 tips to help you better relate to your blog audience. These three tips can help you build up your subscriptions, get your point across and show a little love back to those people who are engaged in conversations on your blog. Full transcript at: *******www.SearchMarketingGurus****
24 Feb 2009
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Li Evans of SearchMarketingGurus**** and KeyRelevance explains 5 online marketing tips for the travel, tourism & hospitality industry. Discussion of websites, social media & reviews to help businesses market themselves online. Taking advantage of online marketing tools, escpecially when they are free, is a great way to help your restaurant, hotel, bed & breakfast or tour company get a jump start in online marketing. These 5 tips can be a great help in starting an online strategy, too! For a full transcript of the video check out: *******www.searchmarketinggurus****
11 Feb 2009
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Wondering how to get the most out of your pictures and videos on Flickr? Confused about how to title, add descriptions or tags to your photos or video clips? Liana "Li" Evans of Search Marketing Gurus explains some image optimization tips specifically for Flickr, in this episode of Tuesday's Tips in Online Marketing. Full transcript at: *******www.searchmarketinggurus****
9 Feb 2009
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There's a lot of questions about how to build links into web sites and blogs. Do you need thousands upon thousands of links? What about those email link building scams - do they really work? Maybe if I make something viral, that will work? These three strategies presented by Liana Li Evans of KeyRelevance & Search Marketing Gurus will help you get your link building campaign off to the right start.
8 Jan 2009
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In this short educational video, Li Evans of SearchMArketingGurus**** & KeyRelevance offers up three social media tips for online marketing about how to turn your friends or contacts into fans and evangelists. From giving up a little control to asking your audience for help, its a great waty to engage and include your audience to feel like they are part of something. That "feeling part of something" is at the heart of turning those friends into your greatest fans.
19 Dec 2008
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In this short educational video about online marketing Liana "Li" Evans of KeyRelevance**** and SearchMarketingGurus**** speaks about 3 concepts online marketers and business owners should understand about doing Keyword Reasearch. Variety, Not Falling in Love and Understanding Your Customer are three important keys whether its a search, ppc or social media strategy your creating! Full video transcript at: *******www.SearchMarketingGurus****
27 Nov 2008
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Video is a hot topic when it comes to online marketing. It's becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday's Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies. Full Transcript at: *******www.SearchMarketingGurus****
28 Oct 2008
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You've heard of the power of a Yelp review, but are you are wondering what it takes to use it to help market you business? This online marketing tips video with host, Liana "Li" Evans explains 5 tips on how to utilize Yelp for your business. Full Transcript at: *******www.searchmarketinggurus****
28 Oct 2008
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Wondering what it takes to start a blog? What is involved? Liana Evans (aka Li Evans) discusses what are the things you should consider and plan for when you start to enter. Are you planning your resources? Are you going to account for their time spent in the community? How many people will blog for you? Probably most important - Who's Your Audience? Do you know who will read your blog, or who you are trying to reach? These are all things that go into planning a blog, and deciding whether a blog is right for you. Full video transcript at: *******www.searchmarketinggurus****
5 Sep 2008
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Liana "Li" Evans of SearchMarketingGuru's and KeyRelevance delivers some tips for small businesses on utilizing local search to help them rank both through local search engines and social media. Utilizing Google, Yahoo and MSN's local search and getting your listing in these engines even without a webpage can help small businesses still appear in the listings. Social Media rating and review sites are also a great place to optimize your business on. Full transcript at: *******www.searchmarketinggurus****
5 Sep 2008
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Scams, Myths and other such ugliness in search marketing is what Amanda Watlington is discussing with Liana Evans (otherwise known as Li Evans) in this SES Toronto interview. Amanada also talks shop about optimizing for universal search and making use of your digital assests. Full video transcript at: *******www.SearchMarketingGurus****
8 Jul 2008
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