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Kurkure’s latest brand campaign encourages ‘unconventionalism’ by asking India to “Try Tedha Yaar”!! Its latest TVC features Juhi Chawla playing multiple roles of mothers living a “seedha” life. Her transformation to a ‘Tedhi Mummy’ avatar after having Kurkure prompts her to be unconventionally progressive towards life, family and household. The TVC communicates “Seedha toh sadha hota hai, isliye Kurkure kehta hai Try Tedha yaar.”
13 Apr 2012
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