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CAMBRIDGE, Mass. -- The create-your-own-social-network platform Ning has now produced nearly half a million social networks, with a new one created every 30 seconds, CEO and founder Gina Bianchini says. The company will launch an iPhone application on Friday. Jason Pontin, Editor of the MIT Technology Review, conducted this interview for Beet.TV on the MIT campus.
Bianchini gave a keynote speech at the MIT Technolgoy Review EmTech08 conference yesterday, and CNET editor-in-chief Dan Farber blogged about it here. Robert Mitchell at Computerworld interviewed Bianchini after her speech and asked some tough questions about Ning's advertising revenue model.
--Kelsey Blodget, Associate Producer
Gina Bianchini, CEO of Ning, writes in The New York Times that the custom-label social network platform has been deployed on 600,000 networks. She is the guest author of the article. In September, we caught up with Gina on the campus of MIT where she was keynote speaker at the EmTech08 conference. Handling the interview for me was Jason Pontin, editor-in-chief of Technology Review.
We have reposted the interview today.
-- Andy Plesser, Executive Producer
The Ning networks are one of the most overlooked social resources on the Internet. For those who are having success there, they are also one of their best kept secrets.
I started using Ning about a year ago. Since then, they have been a wealth of information as well a a wealth of sales volume.
The Ning networks offer people a sense of security and belonging that they don't otherwise get in the major social networks. Thus, you will find people more attentive and willing to communicate with you than you would elsewhere.
I've put together a video training package that will show you EXACTLY how to use Ning to build a home business. Whether you are an affiliate marketer, into MLM or even direct sales, you will find what I'm about to share with you to be of great interest.
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The Ning networks continue to be one of my favorite places to work.
The resources here are such that, I believe, one could easily build their entire presence using Ning and do very well for themselves.
I don't believe that there is another resource, in the world of Web 3.0, that offers people the diversity and ability to communicate like Ning. Many of the leaders, in the home business industry, are seeing the power of this resource for mailing list and network development and are making it primary, even over auto-responders and membership sites.
We are working and marketing in a day and time where the word free has lost much of its' meaning. Yet Ning, being the powerhouse resource that it is, allows it's users to create their very own social network, free of charge.
With features like broadcast mailing, blogs, video, groups, forums, chat, and more, even the novice web developer can put together a very nice community in a short period of time.
For more information on how you can start a Ning network of your own, visit
You never get a second chance to make a good first impression.
There is no place where this statement could be more true than inside of the social networks.
I see so many people join a network, post a "less than adequate" photo of themselves, with nothing more than a link to their business, and that's it.
One of the things I learned a long time ago is that you are only going to attract at the level you project.
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Lee Kolbert is our District's Web 2.0 Social Networking expert and she has to show Jamey Akien the great things you can do with Ning****. Lee shows us how to create our own social portal and customize it using the great features on this web site. If you have a topic oriented group this is a fantastic place to start communicating. Distributed by Tubemogul.
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Social networks are a great place to find people in specific niche. Many gurus will tell you to join huge social networks like myspace and then you can search through the groups of that network to find people in your niche.
But what if you did it backwards and searched through small social networks that are focused on your niche instead? Well that is what this video is talking about and I have had some good success targeting people in these mini networks and highly suggest you do the same.
Great to meet you here on the Ning network and I look forward to learning more about you in the near future.
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Ning, the social network software company, has raised a venture round of $15 million, putting the company's private valuation at $750 million, Kara Swisher reports tonight.
Last September at MIT's EmTech conference, I asked Jason Pontin, editor of Technology Review, to interview Ning CEO and co-founder Gina Bianchini. We have republished the interview tonight.
Andy Plesser, Managing Editor
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*******www.digitalpodcast**** -- At Digital Holllywood, I interview Julie Supan, VP of Marketing for Ning about the launch of Ning's virtual goods platform.
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