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BY: MIRANDA WHEATLEY
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Insects - they’re what’s for dinner - High in protein and low in fat, insects are what some are calling the meat of the future.
“The new meat is bugs (bleh) Yeah.”
“1/3 of the planet eats bugs as a part of their regular diet …”
“It’s time for some wax worm tacos ... You have to taste this to believe this.”
Girl Meets Bug
Making your skin crawl yet? - Two researchers from Wageningen University in the Netherlands started their campaign for crickets and the like in the 1990s and recently released a study saying bugs are the solution to the world’s food shortage.
According to Daily Tech: “Between 2020 and 2050, researchers predict that Westerners will consume insects regularly as an answer to our increasing population needing more meat-related resources. In fact, beef may become a luxury food item like caviar by 2050.”
But Care2 reports insects are already more mainstream than you may think...
“According to the FDA, chocolate can contain around 60 insect fragments per 100 grams, peanut butter can have 30 insect parts per 100 grams and fruit juice can have either five fruit fly eggs and one or two larvae eggs per 250 mL.”
Girl Meets Bug blogger Daniella Martin joins the pro-bug camp, telling TreeHugger Radio putting bugs on the dinner table is simple! And they’re not only savory, but environmentally friendly too.
“Insects are the planet’s most available, most sustainable and most abundant form of animal protein (FLASH) They require 10 times less food for instance approximately 1,000 times less water and you know, perhaps hundreds of times less land space just to produce the same amount of protein as any of these other forms of livestock.”
Martin suggests avoiding urban bugs because of possible toxins and says her favorite, wax worms, can easily be ordered online. But even with supporters like Martin behind it not all not everyone is sold on the idea.
LiveScience argues bugs might not be the environmentally friendly alternative to traditional livestock many are claiming they are.
“...this topic is not a hotbed of research, so while some data exist — in particular on the protein content of insects — there are some assumptions built into the latter part of this argument...”
The site also quotes a researcher who says: don’t expect many Westerners to voluntarily start munching on meal worms...
“...the practical barriers to eating insects ... are extremely large and perhaps currently even likely to be insurmountable.”
So do you think you’ll be trading in burgers for beetles? Or does the thought give you the creepy crawlies?
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U.S. Department of Health & Human Services Partners with Ad Council and DreamWorks to Combat Childhood Obesity
PSAs featuring Shrek characters urge kids to "Be a Player. Get up and play an hour a day."
WASHINGTON, D.C., February 1, 2007 / PRNewswire / â The U.S. Department of Health and Human Services (HHS) and the Ad Council joined with DreamWorks Animation SKG today to launch a new series of public service advertisements (PSAs) designed to help address childhood obesity. Featuring characters from the movie Shrek, the PSAs are an extension of HHS' ongoing "Small Step" Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles. HHS Secretary Mike Leavitt unveiled the ads at a press conference in Washington, D.C. this morning.
The new PSAs, using the slogan "Be a Player: Get up and play an hour a day," urge all children to engage in physical activity. The PSAs will complement the current "Can your food do that?" PSAs which promote the benefits of eating healthy foods. Created pro bono by ad agency GSD&M, the ads include television, outdoor ads and web banners, which direct children and families to visit HHS's newly redesigned website, www.HealthierUS.gov, for suggestions on a healthier lifestyle. The Cannery, a west coast online development firm, created the new homepage, along with a kid's website at www.smallstep.gov, which includes games and activities to support the new PSAs.
"We are pleased to collaborate with DreamWorks Animation SKG to address childhood obesity and possibly thwart the onset of chronic disease," said HHS Secretary Mike Leavitt. "I hope to find innovative ways to work as partners with many other companies in creating a culture of wellness. I am a strong supporter of the President's HealthierUS initiative and encourage all Americans to be physically active every day; eat a nutritious diet; get their preventive screenings; and make healthy choices."
According to HHS' Centers for Disease Control and Prevention, the percentage of young people who are overweight has more than tripled since 1980. More than 10 million school age children in Americaâ18 percent are considered overweight. In addition to the psychological and social issues of stigmatization, overweight children are at far greater risk of growing into adults who have cardiovascular disease, Type 2 diabetes, and other chronic diseases that may reduce the length and quality of their lives.
During the event, Secretary Leavitt announced campaign support from member companies of the Ad Council's Coalition for Healthy Children. The Coalition was initiated in 2005 to help combat childhood obesity by developing consistent, research-based messaging for marketers, media, government agencies, non-profits, academics and the private sector. The Robert Wood Johnson Foundation provided support for the Ad Council's research and development of these health messages, which will ultimately be disseminated to the public by Coalition member organizations such as PepsiCo, General Mills, Kraft Foods, Kellogg, Coca-Cola, SUBWAY, McDonald's, American Heart Association, Girls Scouts of the USA, Shaping America's Health, Nickelodeon, Cartoon Network and Univision Communications.
During 2007 and 2008, the Coalition will provide messaging and creative material for its members to utilize in their own communications, including an online presence across major marketers, non-profits and government agency websites, in-store and on-pack promotions sponsored by advertisers and significant media commitments. These materials will support the work of HHS and extend the "Be a Player" message, some of which will reach consumers in the first quarter of 2007. Further details regarding Coalition member support can be found in the accompanying quotes from organization spokespersons.
"Despite all of the emphasis focused on childhood obesity in our country during the last several years, many children and families are still not making the necessary changes to lead healthy lifestyles," said Ad Council President and CEO Peggy Conlon. "We are delighted to continue our partnership with HHS with this new series of PSAs that are both motivating and entertaining for children. I am confident that this work, combined with the wonderful efforts of our Coalition, will have a significant impact on this epidemic."
Using the Ad Council's model, all of the PSAs will run and air in advertising time and space that is donated by the media. Several media companies have made commitments to donate time and space to support the PSAs. These media companies include Nickelodeon, Outdoor Advertising Association of America, Turner Broadcasting System, Univision Communications, Discovery Communications, Azteca America, Comcast Spotlight and Cox Communications.
"DreamWorks Animation is pleased to support HHS and the Ad Council on this important initiative," said company chairman Roger Enrico. "We can think of nothing more important than the well-being of our children. It's a delight for us to be able to share Shrek, Donkey and other great movie characters to help encourage kids to play and be active."
"We were honored to be asked to help with this campaign with some new partners and DreamWorks," added Roy Spence, president and founder of GSD&M. "Using Shrek and all the wonderful characters in this creative collaboration was the perfect way to show children why it's important to get out and play."
In addition to the new Shrek creative, the Ad Council and HHS are continuing their Small Step Obesity Prevention PSAs with new work (television, radio, outdoor, Web) expected to launch in April 2007. In an effort to further the reach of these ads and generate excitement among youth, HHS will partner with YouTube for an online video contest beginning in Spring 2007 that will encourage participants to submit videos based on the Small Step content.
The Obesity Prevention campaign launched in March 2004, targeting adults, and focuses on the power of small steps taken regularly. The campaign expanded its target to children in the fall of 2005 and currently aims to encourage all children and families to lead healthy lifestyles. Since the campaign launch, the PSAs have received more than $270 million in total donated media support. Additionally, the campaign website, www.smallstep.gov, attracted an average of 190,000 visits per month during 2006.
For more information about the Childhood Obesity Prevention campaign, and to learn how kids and adults can lead a healthier lifestyle, log onto www.HealthierUS.gov.
Try this salty and nutritious deep fried scorpion and seahorse. Uhmmm yummii
Gortons, the nations leading frozen seafood brand, has been a trusted source for quality seafood for more than 150 years and is proud to offer a variety of products that are easy to prepare and suit every taste. Gortons makes it convenient to include seafood as part of a healthy diet with its Shrimp Temptations and Grilled Fillets, two nutritious offerings that will please the whole family. Every product in the Gortons line is trans fat free.
Shrimp Temptations are large, premium shrimp simmered in creamy sauces. Shrimp Temptations are offered in two indulgent flavors: Shrimp Scampi, a robust combination of garlic, butter and parmesan cheese and Lemon Butter Shrimp, a tangy combination of lemon, butter and seasonings. Both flavors make a great stand alone meal and are the perfect addition to pasta, rice, pizza or vegetables.
There is no need to resist the temptation however, as each serving contains less than 150 calories and seven grams of fat; the unique cream based sauce offers a rich taste with one third of the calories and one fifth of the fat than competitive offerings. Each package contains between 17 and 21 large tail less shrimp at a suggested retail price of 6.99.
Grilled Fillets are non breaded, expertly flame grilled and specially seasoned in eight different flavors, including Classic Grilled Salmon, which provides a delicious way to increase heart healthy Omega 3 consumption. Each package contains two fillets at just 100 calories and three grams of fat each and has a low suggested retail price of 2.99. Grilled Fillets take the guesswork out of preparing a convenient seafood dinner and are the ideal complement to any salad or side dish, says Judson Reis, Vice President of Marketing for Gortons.
An adorable white cat satisfies her voracious appetite by hunting a succulent and nutritious rat.
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