MISS GEORGIA TAKES THE PARFAIT PLUNGE WITH BRUSTERS REAL ICE CREAM AT ATLANTA'S CENTENNIAL OLYMPIC PARK
Company Unveils New Parfait In Support of
Big Brothers Big Sisters Mentoring Programs
Brusters Real Ice Cream, the countrys leading ice cream retail franchise with stores in 18 states including 70 in the Atlanta area, announced Wednesday its support for Big Brothers Big Sisters (BBBS) of America, with the introduction of a NEW ice cream treat.
For every purchase of Brusters NEW product in the month of April, the company will donate 25 cents to BBBS. The product? It is the ultimate in sweet treats. A light, refreshing parfait made with Brusters creamy vanilla ice cream and fresh fruity sorbet made with real fruit.
Kim Piper, Vice President of Marketing, Brusters Real Ice Cream, made the announcement at a press conference held April 6th at Atlanta's Centennial Olympic Park with assistance from Amanda Kozak, Miss Georgia 2006. Kozak is a strong advocate for BBBS, as well as a Big Sister herself.
"Mentoring is at the heart of Brusters," said Jim Sahene, CEO, Bruster's Real Ice Cream. "Our franchisees serve as mentors everyday to the kids they employ. For many of these kids Brusters is a first job, which can make a real impact on their future. That is why our partnership with Big Brothers Big Sisters is so important."
The Brusters parfait is available in four mouthwatering flavors, including strawberry, peach, black raspberry and mango (flavors vary by day and location).
"Our overall goal is to raise more than $100,000 for Big Brothers Big Sisters," added Sahene. "The parfait sale donation is only the first of many fundraising efforts."
The company is also in development of a signature Brusters item, which will be announced in early May. According to Piper, it will make a great Mothers Day gift.
"We are very grateful to our partner, Brusters, for this great opportunity to raise funds through their innovative initiatives and to increase awareness of Big Brothers Big Sisters," said Judy Vredenburgh, President and CEO, Big Brothers Big Sisters of America. "We truly appreciate Bruster's ongoing commitment to our work and to the children we serve."
About Big Brothers Big Sisters
Big Brothers Big Sisters (BBBS) is the oldest, largest and most effective youth mentoring organization in the country. It has been the leader in one to one youth services for more than a century, developing positive relationships that have a direct and lasting impact on the lives of young people. Getting together a couple of times a month can make a tremendous difference in a childs life. In 2006, Big Brothers Big Sisters served 250,000 children, ages 6 though 18, in all 50 states. The national offices are located in Philadelphia, Pa. For additional information, visit www.BigBrothersBigSisters****.
About Brusters Real Ice Cream
Based in Bridgewater, Pa., Brusters Real Ice Cream is ranked as one of the Countrys leading franchise chains with more than 260 locations in 18 northeastern, mid Atlantic and southeastern states. Brusters has more than 140 recipes of real ice cream with nearly 40 fresh flavors available at any one time. Delicious products are made on-site, and include: sorbet, Italian Ice, milk shakes, parfaits, sundaes, and ice cream cakes and pies. Flavors vary by store and include seasonal product favorites, such as strawberry shortcake and hot apple dumpling. To locate a Brusters near you, visit www.brusters****.