“Over the next year dssimonvlogviews will feature PR’s top 50 thought leaders.”
“Obama will beat John McCain in November.”
“New Jersey is the new California.”
“Madonna, Lenny Kravitz, A-Rod and Cynthia Rodriquez will lunch the Fab Four concert tour.”
“Rotator Cuff Power.”
In this business tv show, David Meerman Scott reveals where most PR people are going wrong with online marketing:
“The biggest problem I see that traditional public relations people have is that they mistake media relations with public relations. So public relations is simply how an organisation deals with its public which is very different than media relations which is how an organisation deals with mainstream media, magazines, radio, television, newspapers and analysts.
So I think that traditional public relations people aren’t public relations people they are media relations people. They are skilled at working with newspaper, magazine, television, reporters, broadcasters and editors. They think that is the only way that you can communicate. Well I have news for those people. You can communicate directly to your public. You can communicate directly to the public through your website. You can communicate to the public through your blog. You can communicate directly to your public using press releases and that is a way that smart organisations are reaching people today.
Yes, you can still use media relations, you can still speak through the media as your mouth piece but that’s not the only way you can reach people and I think the problem is that most PR professionals are mistaking public relations with media relations.”
See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at *******www.yourbusinesschannel****
Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
Celebrity PR maven, entrepreneur, author and public speaker Terrie Williams offers the basics needed to navigate in these changing times.
Richard Edelman, President & CEO of Edelman, the world’s largest Independent Public Relations firm, discusses the future or PR.
Sabrina Horn, President & CEO of the Horn Group, a leading digital communications agency, discusses some of the initiatives she is undertaking at her company and the integration of PR into a more general communications framework.
Jim Kukral reviews Peter Shankman's book about how to get PR for your business or brand. A must read book if you ever want to get publicity.
Steve Cody, managing partner and co-founder of Peppercom, discusses his guiding principles of PR and how he applies those principles to the changing face of the industry.
Audio x Vídeo de apresentação dos serviços prestados pelo PR Hospedagem (*******www.prhospedagem****.br)
Lovable cheeky chappy Ed, the PR Manager for Pukka Up talks about his excitement at recruiting a 50-strong team of up-for-it PR’s! Intensive training followed by some chilled beers at Ithaca and the PR’s are ready for action at the beginning of what is sure to be, one busy summer. For more Pukka Up watch Ibiza 2008 every Thursday at 10pm on LIVING. For more info and behind the scenes gossip check out www.livingtv******.ibiza
PR Newswire and MultiVu, a PR Newswire company, announced today that its members now have the opportunity to showcase their digital images and video content to the millions of people who visit the Las Vegas Strip each year.
Through an exclusive contract with Clear Channel Spectacolor, PR Newswire and MultiVu members are now able to deliver 30 and 60 second video spots or high resolution photos to the digital billboards at the Las Vegas Fashion Show Mall, which is situated across from the Wynn, Venetian and Palazzo hotels, and the Sands Expo Convention Center on the Las Vegas Strip. A highly trafficked location, the Fashion Show Mall offers PR Newswire's members the ability to reach the 43 million pedestrians and 35 million vehicles estimated to travel the Strip each year.
To view Multimedia News Release go to, *******www.prnewswire****/mnr/prnewswire/34136/
DJTC the Beach, Mall and Casino PR 8/20/08 Remix Remixed by DJTC on Nero
Dana Todd, CMO of Newsforce, tells us how online retailers can effectively use PR to better their SEO. Interview by Jason Billingsley for the Get Elastic Ecommerce Blog at SES San Jose 2008. *******www.getelastic****
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We know you want to attract more customers, so we've pulled together a team of marketing and PR experts to reveal top business building tips and show you the best ways to do it. For the last year we’ve travelled around the world, interviewing the top marketing and PR experts to gather their most successful business tips and to bring their knowledge together in one place.
This Free To View video is the first instalment in the Million Dollar Team’s Marketing and PR series, and features advice and know how from Kevin Roberts, Global Chief Executive of Saatchi & Saatchi, David Meerman Scott, sales blogging legend and bestselling author of The New Rules of Marketing & PR, and Shel Israel, the man at the very centre of the blogosphere.
By getting the best expert advice and marketing tips for small business, over the coming weeks you'll see how to create buzz and excitement about what you sell, without spending a stack on advertising!
Have you got a great business, idea, product or service, but you just can't get the revenue growth you are looking for? If you'd like your business to be considered for the Million Dollar Challenge click here *******www.yourbusinesschannel****/SyndicatorShow.aspx?spk=295
Find out more about the very latest in Million Dollar team developments and news by visiting our blog at *******www.yourbusinesschannel****/ResourceCentre/Snap/blog.aspx
Jeremy Pepper, author of POP! PR Jots and a PR professional for Boingo Wireless, discusses how to integrate social media into a broader PR campaign.