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2:04
Shawn Collins of *******blog.affiliatetip**** reviews Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them by Peter Shankman.
1 Jul 2008
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1:48
In this business tv show, David Meerman Scott reveals where most PR people are going wrong with online marketing: “The biggest problem I see that traditional public relations people have is that they mistake media relations with public relations. So public relations is simply how an organisation deals with its public which is very different than media relations which is how an organisation deals with mainstream media, magazines, radio, television, newspapers and analysts. So I think that traditional public relations people aren’t public relations people they are media relations people. They are skilled at working with newspaper, magazine, television, reporters, broadcasters and editors. They think that is the only way that you can communicate. Well I have news for those people. You can communicate directly to your public. You can communicate directly to the public through your website. You can communicate to the public through your blog. You can communicate directly to your public using press releases and that is a way that smart organisations are reaching people today. Yes, you can still use media relations, you can still speak through the media as your mouth piece but that’s not the only way you can reach people and I think the problem is that most PR professionals are mistaking public relations with media relations.” See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at *******www.yourbusinesschannel**** Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
10 Jul 2008
264
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7:28
Richard Edelman, President & CEO of Edelman, the world’s largest Independent Public Relations firm, discusses the future or PR.
23 Jul 2008
209
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3:04
Jim Kukral reviews Peter Shankman's book about how to get PR for your business or brand. A must read book if you ever want to get publicity.
29 Jul 2008
159
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1:16
Lovable cheeky chappy Ed, the PR Manager for Pukka Up talks about his excitement at recruiting a 50-strong team of up-for-it PR’s! Intensive training followed by some chilled beers at Ithaca and the PR’s are ready for action at the beginning of what is sure to be, one busy summer. For more Pukka Up watch Ibiza 2008 every Thursday at 10pm on LIVING. For more info and behind the scenes gossip check out www.livingtv******.ibiza
24 Mar 2011
446
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1:03
PR Newswire and MultiVu, a PR Newswire company, announced today that its members now have the opportunity to showcase their digital images and video content to the millions of people who visit the Las Vegas Strip each year. Through an exclusive contract with Clear Channel Spectacolor, PR Newswire and MultiVu members are now able to deliver 30 and 60 second video spots or high resolution photos to the digital billboards at the Las Vegas Fashion Show Mall, which is situated across from the Wynn, Venetian and Palazzo hotels, and the Sands Expo Convention Center on the Las Vegas Strip. A highly trafficked location, the Fashion Show Mall offers PR Newswire's members the ability to reach the 43 million pedestrians and 35 million vehicles estimated to travel the Strip each year. To view Multimedia News Release go to, *******www.prnewswire****/mnr/prnewswire/34136/
13 Aug 2008
141
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8:30
Dana Todd, CMO of Newsforce, tells us how online retailers can effectively use PR to better their SEO. Interview by Jason Billingsley for the Get Elastic Ecommerce Blog at SES San Jose 2008. *******www.getelastic****
9 Feb 2009
150
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6:55
Jeremy Pepper, author of POP! PR Jots and a PR professional for Boingo Wireless, discusses how to integrate social media into a broader PR campaign.
18 Sep 2008
100
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2:13
Landmark Study of Commercial Newswires: PR Newswire Generates More Media Pick-up, Higher Volume of Coverage Independent Research Firm Generates First Statistically Valid Report on Industry Following Three-Month Analysis of News Stories Resulting From Press Releases. Press releases distributed by PR Newswire get used by media more often than copy from competing services and generate more clips when they are picked up, according to a landmark study of commercial newswires. The comprehensive study was conducted by the market research and intelligence firm Diagnostics Plus. Other third party data from web analytics providers shows PR Newswire outperforms its peers in web traffic rank and reach and in blog links, as well. To view Multimedia News Release, go to *******www.prnewswire****/mnr/prnewswire/34916/
24 Sep 2008
60
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3:18
Landmark Study of Commercial Newswires: PR Newswire Generates More Media Pick-up, Higher Volume of Coverage Independent Research Firm Generates First Statistically Valid Report on Industry Following Three-Month Analysis of News Stories Resulting From Press Releases. Press releases distributed by PR Newswire get used by media more often than copy from competing services and generate more clips when they are picked up, according to a landmark study of commercial newswires. The comprehensive study was conducted by the market research and intelligence firm Diagnostics Plus. Other third party data from web analytics providers shows PR Newswire outperforms its peers in web traffic rank and reach and in blog links, as well. To view Multimedia News Release, go to *******www.prnewswire****/mnr/prnewswire/34916/
24 Sep 2008
57
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2:59
The Beauty of The Business Marla Russo was just twenty-four years old when she was ready to jump start her entrepreneurial dreams with Bella Public Relations. However as a psychology major and aspiring actress, business was not initially in her plans. After taking a job as an assistant in a public relations firm, she quickly picked up both the skill and the the passion necessary to start her own company. Now as a boutique agency Marla and her team at Bella PR cater to mostly other small businesses. She understands that although PR is a budget, it necessary in order to build a following and then business. Small businesses should understand that although advertising may not be affordable, establishing pr is, and just as effectual if not more. Marla has also learned to put her complete trust in her team. She takes pride in that she can give her employees a product and as she says, "they just go with it." She never forgets, though, how important it is for everyone to be aware of each different project in order to keep ideas flowing and productivity high. In summary, BellaPR**** is the website of BellaPR, INC., A Firm focused on the Beauty Market. Bella Public Relations, Inc. 545 8th Ave., Suite 5SE New York, NY, 10018 Marla Russo, President m.russobellapr**** p. 212.868.8183 f. 212.868.8187
27 Sep 2008
308
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2:06
PR Newswire's MultiVu™ and Spot Runner® Partner to Deliver Cost-Effective Multimedia News Packages Featuring Online Video MultiVu™, PR Newswire's multimedia and broadcast PR company, and Spot Runner®, a technology company developing the next generation of advertising services, announced today the launch of the MultiVu™ Spot Runner® MNR, a more affordable, all-in-one solution for planning, producing and distributing videos via multimedia news releases (MNR) and direct online video postings. "Spot Runner's vast production network and creative expertise make it the perfect partner for PR Newswire and MultiVu to expand our online video capabilities and resources. This service enables us to provide our members with a more affordable, comprehensive MNR package that features integrated online video," said Todd Grossman, vice president of Sales, MultiVu, a PR Newswire company. "The MNR is our fastest growing service because more and more companies realize that multimedia content offers the ability to attract a wider and more diverse audience. In fact, our internal data shows that our MNRs with video receive over 35 percent more pickup than those without video." To view multimedia News Release, go to *******www.prnewswire****/mnr/multivuspotrunner/35163/
1 Oct 2008
251
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