U.S. Commerce Secretary Carlos M. Gutierrez Unveils National Campaign to Inspire Invention in Children
The Advertising Council joined with the Department of Commerces United States Patent and Trademark Office USPTO and the National Inventors Hall of Fame Foundation NIHFF today to launch a national, multimedia public service advertising PSA campaign to engage a new generation of children in innovation. The campaign seeks to make inventing and developing new ideas part of American childrens lives.
U.S. Secretary of Commerce Carlos M. Gutierrez unveiled the campaign at the National Press Club.
For generations, the United States has been a recognized global leader in technology and innovation. While the country represents only 5 percent of the world's population, it accounts for nearly one third of the worlds science and engineering researchers and 40 percent of all research and development, according to the Council on Competitiveness. However, with increased economic competition globally, its widely recognized that the United States must take steps now to maintain its leadership. In particular, America must ensure we inspire future generations of innovators.
The new Inspiring Invention campaign, created in conjunction with ad agency Publicis & Hal Riney in San Francisco, aims to inspire children specifically the tweens, ages 8 to 11 to recognize how their imaginations can lead to the technological advances of the future. The campaign communicates that there is a role for every kind of unique curiosity and imaginative idea as it relates to invention. Ultimately, the goal is to motivate children to pursue inventing and innovating as part of their educations and, later, in their careers.
Secretary Gutierrez said, In an innovation driven economy, the key to our future success and competitiveness lies in making sure we are sharing Americas culture of innovation with our young people. In doing so, we will prepare them to compete more effectively in the global marketplace and ensure that the United States maintains our global economic leadership.
Under Secretary of Commerce for Intellectual Property and Director of the USPTO Jon Dudas added, We see the Inspiring Invention campaign as a wonderful opportunity to show kids how fun and rewarding it can be to create. We hope that children who watch these ads will want to become more inventive; explore math, science and other creative fields; and then share their new ideas to continue Americas legacy of innovation.
Developed with extensive research with inventors and children, the campaign includes new television, radio, outdoor and Web advertising that feature ordinary children creating inventions to solve everyday problems. The PSAs communicate to children that anything is possible and encourage them to keep thinking. The ads direct audiences to visit a new comprehensive website, www.InventNow****, to explore and discover their own innate inventiveness and curiosity. Designed by VPI Visual Perspectives Internet, the site features interactive games and allows children to explore their inventive interests in space, sports, design and entertainment.
Research conducted for our new campaign found that children are naturally curious and inventive, but they do not realize the impact of their creativity, according to Peggy Conlon, President & CEO of the Ad Council. We are proud to join with the United States Patent and Trademark Office and the National Inventors Hall of Fame Foundation on this wonderful effort to help children see that there are no limits to their creativity and imagination and that they can have a role in the technological advances of our future if they just keep thinking.
The Inspiring Invention campaign is one of several educational initiatives in which the National Inventors Hall of Fame Foundation and the United States Patent and Trademark Office partner to encourage children to think inventively. Among these initiatives are the National Inventors Hall of Fames Camp Invention and Club Invention programs, which are supported by the USPTO. Camp Invention, now in its 17th year, is a summer day camp that fosters creativity and inventive thinking skills that allow children to learn through hands on activities, subject immersion and discovery. In 2007, more than 60,000 students will attend Camp Invention in 47 states. Club Invention is an after school program directed by the Hall of Fame that extends scientific inquiry based education to after school sites.
National Inventors Hall of Fame Inductee and inventor of the modern microphone Dr. James West said, This campaign relates directly to our mission of inspiring invention and creativity. Its a prime opportunity for us to capture the attention of children and share with them the wonders of science and technology, inspiring them enough to become involved in life ong endeavors in these fields. Our future, and theirs, will be much richer because of it.
We are honored to have been chosen to create a campaign with the important objective of engaging a generation of kids to make innovation and creativity an integral part of their lives, said Karen Francis, CEO at Publicis & Hal Riney. The work shows real kids creating and building incredibly innovative solutions to their problems. We hope that this campaign will help kids realize that they have the power and imagination to invent something totally new.
The PSAs are being distributed to 28,000 media stations nationwide this week. Per the Ad Councils donated media model, all of the new PSAs will air and run in advertising time and space donated by the media.
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First of its Kind National Report Reveals Estimated High Prevalence and Heavy Cost of Type 2 Diabetes Complications in America
In Response, Health Organizations Unite to Help Educate on Good Diabetes Management and How to Reduce the Risk of Other Serious Health Problems
A first of its kind report looking at the prevalence and cost of type 2 diabetes complications shows that an estimated three out of five people (57.9 percent) with type 2 diabetes have at least one of the other serious health problems commonly associated with the disease, and that these health problems are taking a heavy financial toll on the United States. In 2006, the nation spent an estimated $22.9 billion on direct medical costs related to diabetes complications.
The new report, titled State of Diabetes Complications in America, also shows that estimated annual healthcare costs for a person with type 2 diabetes complications are about three times higher than that of the average American without diagnosed diabetes. These complications, which can include heart disease, stroke, eye damage, chronic kidney disease and foot problems that can lead to amputations, cost a person with type 2 diabetes almost $10,000 each year. People with diabetes complications pay nearly $1,600 out of their own pockets for costs that are not reimbursed by insurance, such as co-payments and deductibles. This amount is significant, considering that according to the National Health Interview Survey, an estimated 40 percent of adults with diabetes reported a family income of less than $35,000 per year in 2005.
Results from the report were released today at the American Association of Clinical Endocrinologists (AACE) 16th Annual Meeting and Clinical Congress, by AACE in partnership with the members of a diabetes complications consortium: the Amputee Coalition of America, Mended Hearts, the National Federation of the Blind and the National Kidney Foundation, and supported by GlaxoSmithKline.
The State of Diabetes Complications in America is an analysis of national health and economic data specific to type 2 diabetes complications, and was developed as a follow-up to a 2005 AACE study showing that two out of three Americans with type 2 diabetes analyzed in a study had elevated blood sugar levels, which can lead to diabetes complications.
Many people with type 2 diabetes develop more than one health complication associated with the disease. The new report shows that an estimated one out of three people (33.3 percent) with the disease has one other serious health problem; one out of ten people (10.3 percent) with the disease has two other serious health problems; one out of 15 people (6.7 percent) with the disease has three other serious health problems; one out of 13 people (7.6 percent) has four or more other serious health problems.
The report makes it clear that we have a major national issue when it comes to diabetes management, and that urgent action is needed, said Daniel Einhorn, MD, FACE, and Secretary of the Board of Directors of AACE. People with type 2 diabetes need to achieve and maintain good blood glucose levels over time to improve their chances of reducing the risk of these serious complications.
The State of Diabetes Complications in America report synthesizes data from two large national studies to examine the issue of diabetes related complications in the United States. Data on the prevalence of diabetes related complications were derived from the National Health and Nutrition Examination Survey (NHANES) and combined with economic data from the Medical Expenditure Panel Survey (MEPS).
The folks behind the Media Reform movement chose Memphis for their national conference. "The one thing all Americans agree upon is they think their local TV news is the worst in the country," said McChesney, a professor and author. Watch exclusive coverage when Rep. Dennis Kucinich (D- Ohio) paid a surprise visit to the National Conference for Media Reform and announced to hundreds of cheering activists that the U.S. House will created a committee on media reform and that Kucinich will be its chair.
John Edwards participates in the One Corps National Day of Energy Action in Wilkes Barre, Pa. on January 27, 2007.
A documentary about the future of American National Enduros, beginning at the 2006 Delaware National, the last race to use the traditional timekeeping concept, and ending at the 2007 Longhorn National in Texas, the first race under the controversial new format. Excellent off-road racing footage and priceless commentary from some of Enduro's greats! Visit www.lastnationalmovie**** to order a copy of the DVD today.
Video Tour of Serengeti National Park, Serengeti, Tanzania. See www.tanzaniaodyssey**** for more videos in Tanzania and Zanzibar.
Video Tour of Ruaha National Park, Ruaha, Tanzania. See www.tanzaniaodyssey**** for more videos in Tanzania
Video Tour of Lake Manyara National Park, Lake Manyara, Tanzania. See www.tanzaniaodyssey**** for more videos in Tanzania and Zanzibar.
Video Tour of Chobe National Park Wildlife, Chobe, Botswana. See www.botswanaodyssey**** for more videos in Botswana
About 1,200 high school students from all 50 states and the District of Columbia will test their knowledge of the U.S. Constitution and the Bill of Rights during the 20th annual We the People: The Citizen and the Constitution National Finals. The competition begins Saturday, April 28 and continues through the weekend, culminating with the championship on Monday, April 30.
To reach the national finals, classes won first place in state competitions. Students serve as expert witnesses testifying on constitutional issues in a simulated congressional hearing. They are scored on their opening statements and answers to follow-up questions by a panel of judges, who grade the students on understanding, constitutional application, reasoning, supporting evidence, responsiveness, and participation. The national finals judges include state Supreme Court judges, state legislators, political scientists, historians, attorneys, journalists, and We The People alumni, among others.
The We the People: The Citizen and the Constitution program, nationally implemented in upper elementary, middle, and high schools, has reached more than 28 million students in its 20-year history. For more information, please visit: www.civiced****
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USSR National anthem! For great Soviet Union!
this year i went to the grand national rodeo i love western stuff i wish i could ride horse more often though.
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