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Sneak Peak: Making of Super Bowl XLI Commercial
Dale Earnhardt Jr. Stars in Budweiser Ad
With over 90 million viewers expected to tune in to this year's Super Bowl, advertisers are pulling out all the stops to make their campaign stand out. We were able to get a sneak peak at the making one of this year's humorous Budweiser ads, where the creative team known for creating "Bud Bowl," the "Whassup!" guys and the Budweiser frogs is bringing in NASCAR superstar Dale Earnhardt Jr. for a new spin on their spots.
For this year's ad called "Apocalypse," creators pulled out all the stops including fire-bombs, high-speed car chases, stunt jumps and helicopters to create a high-intensity, epic production. Shot near Lancaster, Calif., the scene is a barren desert depicting the end of the world. The four-time consecutive winner of NASCAR's Most Popular Driver award takes on an angry group of post-Apocalyptic mutants for his highly coveted Budweiser.
Anheuser-Busch - the game's largest advertiser - has 5 minutes of commercial space this year. To prepare they spend months crafting ad concepts, and out of dozens of ideas, the company commissions more than 30 ads to be produced. Then the creative directors, producers, and director go to work to make ads that last for seconds - but have us talking for weeks.
Anheuser-Busch has been producing Super Bowl spots since 1975 - and last year won its 8th consecutive USA TODAY "Ad Meter" victory.
Produced for Anheuser-Busch
President Bush predicts the winner of Super Bowl 41.
HEART ATTACK SUPER BOWL AD KICKS OFF KING PHARMACEUTICALS' SPONSORSHIP OF AMERICAN HEART ASSOCIATION'S HIGH BLOOD PRESSURE WEB SITE
New Super Bowl 'Player' King Pharmaceuticals uses engaging and entertaining ad treatment with element of surprise to tackle major health issue
Viewers called on to self-assess risk of heart attack and stroke on AHA Web site
BRISTOL, TN/DALLAS, TX - January 30, 2007 / PRNewswire /- King PharmaceuticalsÂ®, Inc. (NYSE:KG) is launching a three-year sponsorship of the American Heart Association high blood pressure Web site via a nationally broadcast commercial airing during Super Bowl XLI. The ad aims to increase public awareness of high blood pressure and other risk factors and the impact it has on a person's overall risk of serious cardiovascular disease by steering viewers to the American Heart Association's online high blood pressure risk assessment tool.
Debuting a commercial during the most watched television event in the country is a first for King Pharmaceuticals, and the first time the American Heart Association has been included in a Super Bowl commercial. The 60-second unbranded spot will air during the second quarter, shortly before halftime. A 30-second version of the ad will also air during the post-game show. The full campaign includes a print advertising and online media component as well.
The creative concept for the ad was developed by King Pharmaceuticals, with the American Heart Association providing feedback and input on overall messaging and the interaction of risk factors. Titled 'Heart Attack,' the spot uses an entertaining and engaging treatment that emphasizes the element of surprise to communicate the risks of uncontrolled high blood pressure, also called hypertension - a condition that causes or contributes to more than a quarter of a million deaths in the U.S. each year.
'We are extremely pleased to have found in King Pharmaceuticals a partner so committed to raising public awareness about the risks high blood pressure poses and its relationship to cardiovascular disease,' said Dr. Daniel Jones, President Elect of the American Heart Association and a member of the association's High Blood Pressure Research Council. 'Historically, it has been difficult to convince people of the seriousness of high blood pressure because they usually don't experience specific symptoms. In launching their sponsorship of our high blood pressure Web site with a Super Bowl commercial, King is providing a catalyst for the millions of people who don't realize they have high blood pressure or don't think they need to address it. The goal is to prompt them to take action to reduce their overall risk for serious cardiovascular disease, heart attack and stroke.'
With the suspense and drama of a Hollywood action movie, 'Heart Attack' features a Heart Man going about his everyday business when he is ambushed by high blood pressure and his accomplices - high cholesterol, overweight and diabetes. When the villainous risk factors are done with 'Heart Man,' he is left with a clear understanding of the threat they pose, while the audience is asked, 'Is your heart at risk of an attack?' Viewers are then called to action to find out what their personal risk of a heart attack or stroke is by going online to www.BeatYourRisk**** (a web site to be launched on February 4th) and taking a short online quiz. The hope is that they will then discuss their risk profile with their doctor and take appropriate action to reduce their risks.
'With nearly a third of the 72 million adults who have high blood pressure unaware of the serious cardiovascular risks the condition poses if left untreated, we felt the scope of the problem demanded a stage with the Super Bowl's broad demographic reach,' said Steve Andrzejewski, King Pharmaceuticals' Chief Commercial Officer. 'At the same time, we knew we had to break through the clutter to motivate the audience to take the American Heart Association's online risk assessment quiz. We're confident the creative concept of the ad will make it a very effective means of spreading our message to the millions of people with uncontrolled high blood pressure as well as to the people who influence their health decisions.'
The three-year sponsorship will involve a variety of joint national and local initiatives designed to send people to the sponsored high blood pressure area of www.americanheart**** to increase their awareness of the impact that high blood pressure and other risk factors have on their overall risk of serious cardiovascular disease, heart attack and stroke. These initiatives will encourage people to take action to reduce those risks by speaking with their doctors about their risk profile.
The ad is also a Super Bowl first for advertising agency Glow Worm, a part of Publicis Healthcare Groupe, while Publicis Groupe's Optimedia handled the broadcast media buy.
Its how Time Magazine determined their 2006 person of the year From MySpace to YouTube to Tivo, we`re now a nation of mini-media moguls -- writing our own stories. So as the Super Bowl approaches, several intrepid advertisers have sought out our creativity to help tell their stories.
generated production will fuel at least two other Super Bowl commercials -- for Doritos chips and the NFL itself.
Finalists from Chevrolets Super Bowl ad challenge were brought to Detroit to test drive the vehicles they were to promote -- and refine their stories with Chevys advertising team.
The key is to have a commercial that is solid and funny. Super Bowl advertisers will pay as much as two-and-a-half million dollars for just 30 seconds. Production of the advertising is extra, but for many advertisers its their Super Bowl. With as many of 90 million people watching, the stakes are high -- and careers hopefully will be made.
Produced for General Motors
Due to a huge interest generated by the LG Electronics teaser, the company has released their full Super Bowl ad early. This ad is part of their âShow Us Your Setâ online promotion and their âComplete Your Setâ retail promotion. The online promotion will kick off on Monday February 5, 2007.
For more details check out www.lg.ca/yourset
The best TV commercials from the 1st half of Super Bowl XLI ---from BestAds.tv
When Super Bowl XLI airs across the country on February 4th, millions of Americans will be tuning in for the game...and the commercials. For the last eight years, Anheuser-Busch has topped USA TODAY's Ad Meter list, and this year they're going for their record ninth straight win.
The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an ad while a computer averages the scores continuously.
2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light -- 8.39
2005 - Anheuser-Busch: Pilot Jumps from Plane to Catch Bud Light â 8.65
2004 - Anheuser-Busch: Dogs Fetch Bud Light â 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
A compilation of all the bud light commercials from super bowl 2007 - excluding one carlos mencia commercial I couldnt find :(
Sierra mist and Coca-Cola Super bowl commercials
We explore the culture surrounding Super Bowl XLI, Idiotarod and the recent outdoor video installation at New York's Museum of Modern Art.
Some lucky fans get to meet singer Nick Lachey while at the 2007 Cadillac Super Bowl Grand Prix in Miami.