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Channel 4 is bringing its ‘4’ logo to life in a major new art commission.
A 48 foot-high steel ‘4’ is being constructed on the steps of the channel’s headquarters in Horseferry Road, London. The Big 4 will be unveiled by the Arts Minister Margaret Hodge at the official unveiling on 16th October at 11:15am.
The towering installation, designed by Freestate, in conjunction with award-winning engineers, Atelier One, will mirror the channel’s award-winning idents with steel bars forming the instantly recognisable ‘4’ logo only when viewed from a certain angle.
The work coincides with a major television series on public art and art in the built environment, the Big Art Project (www.channel4.com/bigart), which comes to Channel 4 screens in 2008.
Four artists over the course of 12 months will customise the Big 4 starting with Nick Knight one of Britain's most innovative and influential photographers, Mark Titchner, shortlisted for the Turner Prize in 2006 and celebrated Ghanaian sculptor El-Anatsui. The fourth artist will be the winner of a competition open to young arts graduates, run in conjunction with the Saatchi Gallery.