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As the official on-field cap of Major League Baseball MLB, New Era Cap Company hired Spike DDB, a minority-owned, full service advertising agency founded by world renowned film director Spike Lee and DDB Worldwide, to produce and direct its latest television commercials, in support of the launch of its new Authentic Collection on field cap. The concept of the commercial is familiar and funny. Filmed outside the New Era flagship store on 4th Street in New York City, customers are camped out as if theyre waiting to buy the hottest new product on the market. Mixed in the group of customers are actual MLB players waiting to get their new caps for the season. The players include Jose Reyes of the New York Mets; Robinson Cano of the New York Yankees; Justin Morneau and Johan Santana of the Minnesota Twins; David Eckstein of the St. Louis Cardinals; Justin Verlander of the Detroit Tigers; and Jon Paplelbon of the Boston Red Sox. When deciding which agency to use, it was pivotal that the end result was one that best represented New Era, Major League Baseball and the product, Gerry Matos, Sr. Vice President of Marketing. Spike DDB came to the table with the best concept and definitely the most passion. Our goal was to touch the heart of New Eras true fans, to recognize a shared passion for the Authentic Collection by giving fans something trademark Spike fearless ideas served up with authenticity and humor. We cant wait to partner with New Era again, said Spike Lee. The agency shot two commercials for the product launch. A :15 and :30 second spot, called The Line, which features the group of MLB players waiting outside the store for their caps; the other :15 and :30 second spot, dubbed Game Delay, focuses the spotlight on Cardinals player and World Series MVP, David Eckstein. Both commercials begin airing on ESPN, Fox Sports and regional sports networks on March 12th. The final :30 Line commercial along with behind the scenes footage of the filming of the commercial, can be seen on YouTube The relationship between New Era and Spike Lee dates back more than 10 years. This is the second time Lee has directed and produced a commercial for New Era. The first time was in 1998 with New Eras Proud to Play branding campaign. Background New Era is introducing its new Performance Headwear caps for the 2007 baseball season, engineered with the latest advancements in cap manufacturing. The new batting practice and on field caps are infused with new fabric containing vapor and moisture management features making them feel and perform better on the field of play. The 39THIRTY practice cap hit shelves on February 1st, and the 59FIFTY on field cap will debut on March 30th. About New Era Cap Since 1920, New Era Cap, located in Buffalo, New York, has been the worlds premier headwear brand with products that transcend time, culture, sport and fashion. Producing more than 30 million caps per year, New Era is the exclusive manufacturer and marketer of the official on field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Companys core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company employs people in New York, Alabama and at its operations in Canada, Europe and Japan. New Era is a Category A affiliate of the Fair Labor Association.
16 Mar 2007
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A man and a woman are sitting across from each other at a table. They have obviously just eaten, as there are dinner dishes and cups on the table. In the middle of the table is a pastry, the last one. A voice-over describes two people's contest to get the last pastry in a voice and style of the signature NFL film highlight reels.
5 Apr 2007
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At the Dragonfly restaurant in San Francisco on Judah Avenue & 9th Avenue, they serve flaming beef or beef flambe. The dish is cooked at the table and served with fresh veggies & pancakes. This Vietnamese style cooking is based on French & Chinese style.
7 Apr 2007
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At first, it just looks like a white cube sitting or even slightly floating on the table... but then when you look at it from a different angle, it's not levitating at all, it's flat on the table. It's an incredible optical illusion sculpture and a lot of science that allows it to work. You gotta see this!
8 Apr 2007
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funny dog trying to get the snooker ball of the table VERY FUNNY
22 Apr 2007
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This is a reflex test. A friend has one hand near the edge of a table. You have to push your forehead against the resting hand. The hand will pull away very quickly and you have to pull your head away before you hit the table. No one gets seriously hurt - unless you're an idiot and you smash the bridge of your nose. Either way, you're still an idiot.
25 Apr 2007
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I have decided to release this profile and be an entrepreneur because I personally want to teach and help motivate people to become successful with themselves in whatever they wish to pursue as a profession or interest. These are my secrets, ideas, and strategies that I am revealing to you. After years of my trials, errors, testing, failures, and successes, I have finally come to the table to reveal who I am, what I love to do from the heart. Juan Burton is a young thoroughbred entrepreneur & mastermind. The greatest gift that he has is being creative, and with everything in his life. If you enjoy life and culture just as much as I do, then you should look into why I use my gift of creativity and many talents to branch out and conquer my dreams... I enjoy meeting new people from all different ethics, backgrounds, races, cultures, sub-cultures, and all walks of life. on to learn about my career, life, my strenghts, creations, developments and works.
7 May 2007
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action on the table with IRC toy
7 May 2007
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after several bottles of wine... i'm at a small bar in paris and i am trying to find the "flusher" for the toilet. i push a button that says "ducha" little do i know that means shower... drunkenly (and soaked) wander back to the table where my friends are sitting and they were kind enough to capture the moment on video. the quality is not great but use your imagination. p.s. you can here the french people in the background cracking up at the dumb american.
15 May 2007
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layin it on the table
15 May 2007
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This is real freestyle skate dancing. Incredible movements with the table!!!
19 May 2007
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This is just a brief introduction of myself and what i plan on bringing to the table at the Real World. let me know what you think.
21 May 2007
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brief news report on two union votes at Ballys Casino in Atlantic City. This is the fifth casino voting on whether the table games dealers will allow unions to negotiate for them. this has been up for 20 minutes and I have a 1.98 rating if you are going to give me a low rating than why don't you leave a constructive comment so I will improve them to your satisfaction 3 hours work shooting over 2 days and a couple of hours editing I don;t expect a five every time but a lot of you don't know the work that goes in these. No this't "happy slip" with jump[cuts all over its news you can use
3 Jun 2007
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During her interview with Richard Childress of RCR Racing, igotshotgun's Elizabeth gets asked a few questions of her own. How does she fare when the tables are turned?
14 Jun 2007
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*******www.taipanfinancialnews**** -- After allowing for a cyclical market correction during the slowest season of the year, investors are gearing up for the second half of 2007 and are bringing money to the table to push the Dow up to a likely high of 16,000 by the end of the year. Increased merger and acquisition activity as well as IPO activity provide opportunity for massive capital gains on a strong third- and fourth-quarter rally. *******www.taipanfinancialnews**** -- After allowing for a cyclical market correction during the slowest season of the year, investors are gearing up for the second half of 2007 and are bringing money to the table to push the Dow up to a likely high of 16,000 by the end of the year. Increased merger and acquisition activity as well as IPO activity provide opportunity for massive capital gains on a strong third- and fourth-quarter rally. To receive our free e-newsflashes alerting you to breaking investment news, special trading situations, and our daily new video releases, simply follow this link and enter your email address: *******www.taipanfinancialnews****/signupsingle/tfnenewsvideoexternal.html
15 Jun 2007
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A video of the Xtracold Ice Bar in Amsterdam where everything, including the glasses you drink from and the tables you sit at, is made from ice.
21 Jun 2007
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