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1:47
In this business tv show, online marketing expert Stefan Tornquist, Research Director at Marketing Sherpa, explains why he believes most businesses engaging in online marketing are trying to do too much. See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at *******www.yourbusinesschannel****/section.aspx?section=marketing Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
9 Feb 2009
210
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3:34
In this business tv show, expert Stefan Tornquist, Research Director of Marketing Sherpa, reveals three things that a website must have if you want it to draw traffic, get that traffic to stick on the site, and make sales. See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at *******www.yourbusinesschannel****/section.aspx?section=marketing Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
4 Aug 2008
137
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2:26
In this business tv show, Marketing Sherpa Research Director Stefan Tornquist reveals why he thinks many websites are being built the wrong way round, and why that’s losing them sales: “Websites aren’t experienced holistically anymore, because of search we go directly into components of those websites. If we’re searching for a camera we’re not going to go to the Amazon homepage we’re immediately going to go to a category page and if you’re searching for a bit of news you may or may not go to the homepage of the Telegraph you’re more likely to go directly into the site and so when I’m talking about simplifying a website its really very important to simplify the interior pages what marketers call the landing pages because that’s where people land whether they’re arriving from an email, or a search, or an ad and so its that design on the page that’s so important. On the homepage in fact it may not be the worst thing in the world to display your brand and have a bit of fun. A homepage needs to be all things to all people, there are a lot of different demands on that kind of page. What you really need to focus on are those pages where something happens, somebody buys a product or registers to an email and certainly in ecommerce there’s no reason for me to go to everyone’s sites, Amazon and I will too because really they’ve done more testing and more work around how people engage with their pages than anyone else. Now it doesn’t mean that your pages need to be as full as an Amazon page because they’ve done a little bit of training so everyone who’s used Amazon over the years has sort of been trained to what’s there but if you start boiling it down its really pretty simple to find things on the Amazon website and then to buy them. For all of that content they’ve designed it in such a way that if really you don’t want to look at those user reviews, you’re not interested in the other products that they’re recommending they’re very easy to move past those things and just to buy whatever it is what you like but if you want it it’s all there.” See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at *******www.yourbusinesschannel****/section.aspx?section=marketing Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
7 Aug 2008
109
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2:13
In this business tv show, Stefan Tornquist, Research Director at Marketing Sherpa, talks about how being connected to one or more social networks could help you to win big: “[Another] interesting thing is this land rush in social networking. I think recently I read that over 200,000 networks have started in the last year so this is really starting to mimic the blogging explosion of several years ago and you know I don’t know quite yet if its going to be, I know that its not going to have been worth it for most of those social network creators right because like blogs there are simply too many blog streams, there are too many social networks to, not to join but to be an active member of so like blogs I think most of these are going to go fallow but that doesn’t mean that there’s not an opportunity here because some of them aren’t and I think the currency in, currency in a few years online will be engagement, it already is in many respects and we’re trying to do a better job of measuring what engagement is and if you think about how people engage with social networks there’s an awful lot of, there’s an awful lot of equity built up between the social network and the user. So if you’re the kind of company that can do a good job developing a small social network for your customers and one that really provides value, it cant simply be become a member of our social network and we’ll let you know when there’s a new product available and its not going to work all that well but if its something that’s compelling enough, complex enough for people to talk about problems and solutions and show how good they are at solving problems, being creative, then there’s the opportunity for a really fertile social network.” See more business news television shows from Stefan Tornquist and more online marketing experts, as they gives their top expert business advice at *******www.yourbusinesschannel****/section.aspx?section=marketing Find out more about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
12 Aug 2008
203
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0:58
The second of two new shows in which top e-commerce experts examine some of the more common mistakes that are made online, how to avoid making them and, if you already have, what you can do right now to resolve them. Featuring Sascha Lueken, Search Engine Expert, second-elements marketing, Stefan Tornquist, Research Director at Marketing Sherpa, Rick Wilson, Executive Vice-President at MivaMerchant, Bryan Eisenberg, Cofounder of Future Now, and Christian Anthony, General Sales Manager at ShopFactory. Start getting the sales that your site deserves – watch this show now! See the full show at *******www.yourbusinesschannel****
14 Mar 2008
208
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1:04
Join a top e-commerce experts Stefan Tornquist, Research Director at Marketing Sherpa, Christian Anthony, General Sales Manager of ShopFactory, and Rob Hecht, Senior Management Consultant, IMC Strategies, as they talk with us about the ways that you can make the most of this shift in communication. Start getting the sales that your site deserves – watch this show now! See the full show at *******www.yourbusinesschannel****
14 Mar 2008
126
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1:30
When you’re engaged in e-commerce, making sure you are riding the crest of development is very important. That means making sure you are ready to make the most of the next big thing online. Blogging guru and bestselling author Shel Israel, VP Sales and Marketing at DataCash Chris Harris, General Sales Manager at ShopFactory Christian Anthony, and Stefan Tornquist Research Director of Marketing Sherpa, talk about where they see the biggest growth now, and predict directions in which new opportunities may lie. Don’t miss this chance to find out the profitable opportunities that the experts see for the future! To find out, see the full show at *******www.yourbusinesschannel****
14 Mar 2008
113
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1:42
Are you looking to do a great job on your marketing so that you can get the sales you deserve? If you are then you should take a close look at what the Million Dollar Team has to offer. The Million Dollar Team is an elite group of marketing experts who are ready to help you drive your sales, by working with you in your very own walk-in virtual marketing agency - a place where you can develop highly effective marketing campaigns using the knowledge of dozens of experts. The team features an incredible line up of highly successful international business experts including: - David Meerman Scott, best selling author of The New Rules of Marketing & PR - Dr Ivan Misner, Networking Guru and Founder of BNI - Stefan Tornquist, Research Director, Marketing Sherpa - Ben Chestnut, Co-founder, MailChimp - Penny Power, Founder of Ecademy - and many more! Working with the Million Dollar Team, you'll have access to all their knowledge and advice drawn from their best practices. Join them to make sure you are superb in your execution of Marketing and PR activities, Sales, Ecommerce, and Online or Digital marketing. The Million Dollar Team works with you to develop your ideas, helping with expert review of your marketing plans before you begin, and literally enabling you to launch new campaigns right out of a box! Right now, the Million Dollar Team is looking for 100 businesses who are ready to join the program, businesses with which they can work on a results basis to drive serious sales. And as the name suggests - they'll help you toward making your first million! To find out what the Million Dollar Team is offering and how they can help you - watch the show or visit *******www.yourbusinesschannel****
6 Jun 2008
210
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4:11
E-commerce and business consultants all know the ultimate truth for every web based operation: the first contact your customers have with you is your website, so the first words they hear from you must be as sweet as honey if you want them to stick through your sales process. Watch this free business TV show to find out from the experts how you can create copy that people will definitely respond to, how it can be used in emails, blogs and on your site. Copywriting experts Jeremy Wright CEO of b5media, Bryan Eisenberg co-founder of Future Now, Sean Cohen Director of Client Relations and Development for AWeber Communications, Stefan Tornquist Research Director of Marketing Sherpa, and Penny Power, founder of Ecademy. Looking for more free tips and advice on how you could be making more sales? There are hundreds more shows to watch and post up on your own website or blog! See More - just visit *******www.yourBusinessChannel****
3 Jul 2008
121
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3:40
The second of two new business TV shows in which top e-commerce experts give their best business advice on the more common mistakes that are made online, and what you can do right now to resolve them. This second show features expert advice from Sascha Lueken, Search Engine Expert, second-elements marketing, Stefan Tornquist, Research Director at Marketing Sherpa, Rick Wilson, Executive Vice-President at MivaMerchant, Bryan Eisenberg, Cofounder of Future Now, and Christian Anthony, General Sales Manager at ShopFactory. Watch this show right now, or see more shows packed with expert advice at *******www.yourbusinesschannel**** Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
9 Jul 2008
311
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4:16
If you want to do well in e-commerce, then all the business tips tell you to keep up with the latest developments. In doing so, when the next big thing rolls around, you’ll recognise it and be able move on it fast. In this business TV show, Chris Harris, VP Sales and Marketing at DataCash, Christian Anthony, General Sales Manager at ShopFactory, and Stefan Tornquist, Research Director of Marketing Sherpa, talk about what you need to be doing now and the big opportunities on the horizon. We also talk with blogging guru and bestselling author Shel Israel, about predicting the next big thing. In talking about where they see the biggest growth now, these experts also reveal the directions in which new and future opportunities may lie. Don’t miss your chance to hear about the opportunities these experts see in the future! Watch this show right now, or see more shows packed with expert advice at *******www.yourbusinesschannel**** Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
1 Aug 2008
203
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3:20
Top business tips reveal what you need to know about your future online. In this business TV show, web experts Rob Hecht, Senior Management Consultant, IMC Strategies, and Andrew Girdwood, Head of Search, bigmouthmedia, and Stefan Tornquist Research Director, Marketing Sherpa, envisage Web 3.0 – the future of e-commerce. Watch this show right now, or see more shows packed with expert advice at *******www.yourbusinesschannel**** Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
15 Jul 2008
202
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2:22
Email may be one of the web’s oldest applications, but the top business tips tell us it’s effectiveness as a marketing tool is as high as it has ever been. And although spam has been around since the web went public, email marketing is still a great way to make sales. As an online business owner, what does this mean for you? In this business TV show, email marketing experts Luc Vezina, VP Marketing and Product Management for Campaigner, Stefan Tornquist, Research Director of Marketing Sherpa, and Sean Cohen, Director of Client Relations and Development at AWeber Communications, reveal several of their best e-marketing secrets that you could put into action today to help you achieve greater success online. To find out what these secrets to e-marketing success are, watch this show right now! See more shows packed with expert advice at *******www.yourbusinesschannel**** Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at *******www.yourbusinesschannel****/blog.aspx
29 Oct 2010
385
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6:05
Over US$1m in sales expertise for your business *******www.yourbusinesschannel****/SyndicatorShow.aspx?spk=295 Over the last year we have travelled the globe, interviewing the top sales experts to bring their knowledge together in one place. Time and again they reiterated this most important point: with over a billion people connected online, there is no better way to reach new customers than online marketing. So we handed our e-commerce experts the ultimate test: create the perfect sales website. In this, the first instalment in the Create a Perfect Sales Site series, you’ll join sales experts Stefan Tornquist, Research Director at Marketing Sherpa, David Meerman Scott, sales blogging legend and bestselling author of The New Rules of Marketing & PR, Rick Wilson, Executive Vice-President, MivaMerchant, Bob Young, Founder and CEO - Lulu****, and Tom Smith, Research Manager, EMEA, Universal McCann. These experts to have combined their wealth of knowledge to help you kick start your online sales, how to jump on major hosting platforms to design the perfect sales site, and how to makeover existing sites for massive sales, and how to create proven page templates to help you improve performance. Working alongside these experts, you’ll find out how to makeover your existing sites to increase your sales. And they’ll deliver proven page templates to help you improve performance, increase you page optimisation, get better eyeball tracking, increase your conversion and how to read and respond to sales funnel analysis. ------------------------------------ Access over US$1m in sales expertise ------------------------------------ Have you got a great business, idea, product or service, but you just can't get the revenue growth you are looking for? If you'd like your business to be considered for the Million Dollar Challenge click here *******www.yourbusinesschannel****/SyndicatorShow.aspx?spk=295 Find out more about the very latest in Million Dollar team developments and news by visiting our blog at *******www.yourbusinesschannel****/ResourceCentre/Snap/blog.aspx
24 Oct 2008
104
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