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Campaign features dynamic website that allows children to discover new ways to enjoy reading with literary and interactive games
The Advertising Council and the Library of Congress announced today the launch of a new series of public service advertisements (PSAs) developed to inspire young people to "explore new worlds" through reading and to promote literacy in all types of learning, including books, periodicals and cartoons.
The new PSAs, created pro bono by The Geppetto Group, Walt Disney Studios Home Entertainment and the Brigham Young University (BYU) Ad Lab, are based on classical fiction books The Wonderful Wizard of Oz, and the The Lion, the Witch and the Wardrobe, as well as stories of King Arthur and the Round Table. The Geppetto Group produced Oz, the original spot, and created the campaign tagline "Explore New Worlds," which encouraged the other two volunteer agencies to create inspirational endings from other classic works of fiction. The PSAs aim to inspire children in grades 4 to 6 to get more enjoyment out of reading and thereby inspire them to become lifelong learners.
The Advertising Council in collaboration with the National Marine Sanctuary Foundation (NMSF), the National Oceanic and Atmospheric Administration (NOAA), the U.S. Department of Interior, and Walt Disney Studios Home Entertainment, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness among all Americans about the health of the oceans.
The campaign launch comes the same day that NOAA issues a report stating that half the coral reef ecosystems under United States jurisdiction are considered by scientists to be in "poor" or "fair" condition and that marine debris is a significant contributor to that decline.
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This Spring, Walt Disney Studios Home Entertainment (WDSHE) proudly presents the eagerly awaited high definition debuts of Disney•Pixar’s original animated classics Toy Story and Toy Story 2. In 1995, Toy Story made history as the first feature-length computer animated film and, together with its beloved sequel Toy Story 2, helped establish Disney•Pixar as creators of unrivaled quality family entertainment. Now, viewers can rediscover these wondrous tales of what happens when humans leave the room – and toys come to life – as Toy Story and Toy Story 2 debut on Disney Blu-ray™+ DVD Combo Pack, followed seven weeks later by the Special Edition DVDs.
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