It is hard not to fall in love with the Canaries. Crystal clear waters, breathtaking geological formations, pristine national parks, the Canary Islands are truly special.
As a tribute to one of the most beautiful places on earth, we started this website with the goal of providing an in-depth coverage of the Canaries. From things to do, places to visit, restaurants and accommodations, we intend to have everything here.
We are a small team of web developers and writers and, for that reason, completing the website would take time. No matter how hard we push it, there is no denying that creating this site never feels like work.
If there is one word that describes CanaryIslandsInfo, then it would be passion. We know that in the coming weeks and months, what you see here in words and photos is symbolic of our passion for the Canaries.
Have you been to the Canary Islands?
We would love to hear from you. Our goal is not to give you a glimpse but to let you experience what it is like to be there. As such, we do not charge for writing about hotels, restaurants, and other commercial establishments. In fact, we would love to hear from guests of the islands and share take their experience as ours. In the process, we could share that experience with the rest of the world.
In the coming years, we would like to be the go-to reference for the Canaries. Behind the scenes, there is an incredible amount of work to do. At times, it might feel like an impossible task for a small team of dedicated and passionate people. But that is more than negated by the charm of the islands with its magnificent attractions.
If there is anything we can do to help you, please contact us.
Welcome to Canary Islands Info.
Getting a story about your wine brand published in a trade publication is about more than just having a great story. That was the consensus opinion of four wine industry experts – W.R. Tish of Beverage Media Group, David Ransom of The Tasting Panel and The SOMM Journal, Gregg Glaser of Modern Distillery Age, and Felicity Carter of Meininger’s Wine Business International – who recently gathered for a media panel at the 2016 USA Trade Testing Conference.
As Tish points out, it’s important to have your media assets ready at any time. That means, for example, if you have a portfolio of 12 products, you also have a portfolio of high-resolution and low-resolution images of these products. It also helps, he says, to personalize your pitch to the specific publication. If you know what the publication is all about, and if you seem to know the role and position of your wine within a specific category, this is a real advantage. It’s even better, he says, if you can provide people at the winery to talk to, as well as a media-ready images.
Glaser agrees, pointing out that one easy step wine brands can take is to pay more attention to the press release they are sending out. At the very least, he says, invest in an in-house team or agency that can “write a professional press release.” This will ensure that your pitch is not immediately discarded.
But you have to do more than just come up with a great story – you also have to be able to bring some added value to the topic. As Ransom points out, you need to go far beyond just pitching with something like, “I’m a new winery trying to enter the U.S. market” or “My winery has been making wines for decades.” You need to show some new depth to the topic or genre, as well as something that’s new or novel.
Felicity Carter notes that it’s important to show that “you know how the world works.” That means being able to pull out a key trend and show how you are a trend leader.
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