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Video by Carmelle Marshall.
BY TRACY PFEIFFER
Anchor: Ana Compain-Romero
You're watching multisource entertainment news analysis from Newsy
It went from a respectable 10,000 YouTube views to more than 2 million hits in just one day -- and the Web can’t get enough of this viral video from teen songstress Rebecca Black.
REBECCA BLACK, VOCALIST: “We’re drivin’ on the highway, cruisin’ so fast, I want time to fly. Fun, fun, think about fun, you know what it is. I got this, you got this. My friend is by my right, ‘ay.”
And faster than you can say, “Internet famous,” the blogosphere blew up with reactions...
From criticism -- DListed asks...
“Ever wanted to know what it would it sound like if a 5-year-old Ke$ha performed a song about the calendar on a water-damaged Casio keyboard after snorting glitter glue and swallowing a vibrating ball?”
ALEXANDER CARPENTER, VOCALIST: “7 a.m. wakin’ up in the morning, gotta be fresh, gotta go downstairs. Gotta have my bowl, gotta have cereal. Seein’ everything, that time is going." (YouTube/ AlexanderCarpenter)
But amidst the disbelief and criticism, a writer for BlackBook Magazine stops to wonder, “What’s really going on here?”
“Normally, you’d think it’s just a misguided video by a teenage girl and her friends. Thing is, it seems much too expensive for Rebecca to have made by herself—there’s at least a little production value to it. So it begs the question of Rebecca Black’s provenance. Is she real?”
Officially-validated information about Black and her music is scarce, but Guyism**** reports the most commonly circulated answer: a company called the Ark Music Factory.
“[The] business model involves producing songs for wealthy Southern California parents who think their child can be the next great pop star.”
A flabbergasted writer for TIME says, despite the universally negative reviews of Black’s song and video, perhaps she’s better suited for another entertainment genre.
“It's not apparent if ‘Friday’ was intended to be a parody of a pop song or not, but it would definitely be in Rebecca and Ark Music Factory's best interest to make like it was all along. … Sure, Rebecca Black won't be the next Miley Cyrus ... but she could have a future in comedy.”
Finally, Salon’s Mary Elizabeth Williams takes a more serious angle, using Black as an example of a fame-obsessed culture.
“...watching the parade of shiny, glittered up, aggressively smiling kids at Ark's launch party video from last month, it's hard to see anything but desperation for attention... And the only thing more horrifying than [Rebecca’s] terrible ’Friday’ is the sad, easily exploited longing for fame she represents.”
Currently, Rebecca Black has no official website, but the Ark Music Factory website has her listed as an official artist.
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